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Is iTunesU a successful model of Open Educational Resource distribution?

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I gave this presentation at OER 2011, a conference exploring Open Educational Resources, held in Manchester, UK, 11-13 May 2011.

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Is iTunesU a successful model of Open Educational Resource distribution?

  1. 1. iTunes U: a successful model of Open Educational Resource distribution? SPIDER: Sharing Practice with iTunes U Digital Eduational Resources Terese Bird Learning Technologist and SCORE Fellow Beyond Distance Research Alliance University of Leicester
  2. 2. iTunes U: the coolest OER channel Photos courtesy RJ Lammers, LHG Creative Photography, Flickr
  3. 3. iTunes U: the coolest OER channel <ul><li>Born digital </li></ul><ul><li>Multimedia </li></ul><ul><li>Made for mobile </li></ul><ul><li>Apple gloss </li></ul>
  4. 4. What’ll we talk about? <ul><li>A bit of history and facts </li></ul><ul><li>I s iTunes U an OER channel? </li></ul><ul><li>Elements of success </li></ul><ul><li>Futuregazing </li></ul>Photo courtesy of quiroso on Flickr
  5. 5. iTunes U for University
  6. 7. Power Search
  7. 8. Way back in 2005 …
  8. 9. Not just universities
  9. 10. Is iTunes U OER?
  10. 11. What is OER? <ul><li>OER Commons: </li></ul><ul><li>“ Open Educational Resources are teaching and learning materials that you may freely use and reuse, without charge. OER often have a Creative Commons or GNU license that state specifically how the material may be used, reused, adapted, and shared.” </li></ul>
  11. 13. Under the category “OER Tools and Services” Services” Yuan, L., MacNeill, S., Kraan, W. (2008) Open Educational Resources – Opportunities and Challenges for Higher Education, Educational Cybernetics: Reports 2008, 35. Retrieved from wiki.cetis.ac.uk
  12. 14. Elements of a successful OER channel <ul><li>Attractive to contributors </li></ul><ul><li>Usable </li></ul><ul><li>Useful </li></ul><ul><li>Used (and re-used) </li></ul><ul><li>Sustainable </li></ul>Photo courtesy of San Mateo County Library on Flickr
  13. 15. iTunes U OER Success Factors Attractive to contributors Usable Useful Used Sustainable Profile ✔ User Experience ✔ Quality material ✔ Download numbers ✔ Over 800 universities ✔ ‘ Apple gloss’ ✔ Search function ✔ Consistency ✔ Teachers ✔ Apple ✔ International reach ✔ Apple mobile ✔ Copyright ✗ ✔ − Personal ✔ Benefit to contributors/institution ✔ Linux, Android  ✗ Feedback ✗ ✔ Not very repurposable ✗ ✔ Discoverability ✗ ✔ Community ✗
  14. 16. It’s all in the downloads University Downloads Open University, UK Over 34 million since June 2008 University of Oxford Over 9 million since June 2008 Coventry University 2.5 million in 2010 alone University of Warwick 1 million Jan ‘09 – June ‘10
  15. 20. Snapshot via Twitter <ul><li>5 th – 10 th March 2011 </li></ul><ul><li>12 th – 17 th March 2011 </li></ul><ul><li>“ iTunesU” </li></ul><ul><li>201 tweets </li></ul><ul><ul><li>154 English </li></ul></ul><ul><ul><li>46 non-English </li></ul></ul>
  16. 21. Characterising iTunes U Tweets Category of Tweet Number Use iTunesU material to teach others 6 Use for oneself – just interested 17 Use for oneself – learn something specific 17 Technical discussion 9 Academic discussion about material 41 General positive 34 Academic discussion OER-related 12 Negative - quality 3 Publicising 14 ‘ What is iTunes U?’ 1
  17. 22. Sample tweets
  18. 23. Sample tweets <ul><li>Big Nerd Ranch 7 day iOS development course €3000, you’re havin a laugh, iTunesU is free </li></ul><ul><li>This morning, Funding applications suck my soul of life, free lectures from Oxford on iTunesU help it heal #balance </li></ul><ul><li>Hello iTunesU Where have you been all my life? No more watching random Mit lect on YouTube for me! If only my Mac made a heart symbol… </li></ul><ul><li>@ lifesatest spooky, had never heard of Khan Academy before today, now using one of their iTunesU podcasts in my teaching. </li></ul><ul><li>What if iTunesU were an accredited institution capable of confirming degrees & upgraded to have social/collaborative learning? Hmmmm </li></ul><ul><li>jst figured out how to get all the lectures frm this class off of itunesU ...guess who's gnna pass their test tmrw?!?! </li></ul><ul><li>SPSS Tutorials - The University of Minnesota has an excellent set of SPSS (now PASW) tutorials on iTunesU .... http://tumblr.com/xol1su3i15 </li></ul><ul><li>Come visit me at the MI Learning booth in the exhibit hall from 11-11:30. Lear about free resources for MI teachers on iTunesU . #macul11 </li></ul>
  19. 24. Other Impact <ul><li>‘ Apple gloss’ ends up encouraging OER discussion at institution </li></ul><ul><li>PhD student applications improve </li></ul><ul><li>Hits on university website increase </li></ul><ul><li>Multimedia OER </li></ul><ul><li>Mobile OER </li></ul><ul><li>Beyond Campus </li></ul><ul><li>K-12 </li></ul>Photo courtesy of superkimbo on Flickr
  20. 25. Futuregazing Photo courtesy of FHKE on Flickr
  21. 27. Streaming
  22. 28. iTunes U: Successful, with caveats ✔
  23. 29. References <ul><li> </li></ul><ul><li>Yuan, L., MacNeill, S., Kraan, W. (2008) Open Educational Resources – Opportunities and Challenges for Higher Education, Educational Cybernetics: Reports 2008, 35. Retrieved from wiki.cetis.ac.uk </li></ul><ul><li>http://wiki.creativecommons.org/What_is_OER%3F </li></ul><ul><li>http://opencontent.org/blog/archives/1780 </li></ul><ul><li>http://projects.kmi.open.ac.uk/itunesu/impact/ </li></ul>
  24. 34. This is the space allowed for the presentation title: up to 2 lines Speaker’s name Speaker’s title Department Name University of Leicester
  25. 35. This is the light background <ul><li>There’s also a layout for a title with a light background. </li></ul><ul><li>And a layout for a plain slide and one with just a heading. </li></ul><ul><li>If you need more layouts you can make extra masters. Go to Master slide view and create new ones. </li></ul><ul><li>Marvellous isn’t it? </li></ul>

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