How younger students use social media for non-leisure purposes

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Presented 16 June 2011 in Milton Keynes, UK, at a meeting of

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How younger students use social media for non-leisure purposes

  1. 1. How younger students use social media for non-leisure purposes Terese Bird Learning Technologist, Assistant Keeper of the Media Zoo, and SCORE Fellow University of Leicester 16 June, 2011
  2. 3. Let’s get social <ul><li>UK University student use </li></ul><ul><li>UK younger student use </li></ul><ul><li>US University </li></ul><ul><li>US HS use of social media </li></ul><ul><li>Conclusions </li></ul>
  3. 4. UK Universities <ul><li>Facebook </li></ul><ul><ul><li>Recruiting – subtle does it </li></ul></ul><ul><ul><li>Clubs or groups – events </li></ul></ul><ul><ul><li>Services – groups </li></ul></ul><ul><ul><li>Informal use for learning </li></ul></ul>
  4. 7. UK Universities <ul><li>Twitter </li></ul><ul><ul><li>Social media marketing & officers </li></ul></ul><ul><ul><li>Individual programs and individuals </li></ul></ul><ul><ul><li>Some teaching </li></ul></ul><ul><li>UCAS page - social </li></ul>
  5. 8. Student blogs <ul><li>Museum studies </li></ul><ul><li>New History lab </li></ul><ul><li>Math blog </li></ul>
  6. 10. PhD Chat on Twitter
  7. 11. LinkedIn <ul><li>Professional </li></ul><ul><li>Business </li></ul><ul><li>References in future </li></ul>
  8. 13. Digital Profile Awareness <ul><li>45% of employers used social network sites to check prospective employees </li></ul><ul><li>35% of employers decided not to hire based on social media profile </li></ul><ul><li>Socioclean.com – profile-cleaning service </li></ul><ul><li>2009 Harris Interactive poll </li></ul>
  9. 14. Younger students & Facebook <ul><li>Schools block </li></ul><ul><li>Some schools have social media substitute </li></ul><ul><ul><li>Radiowaves – Stephen Heppel </li></ul></ul><ul><ul><li>Moodle </li></ul></ul><ul><li>Students would appreciate schools’ administrative use of Facebook, not be friends </li></ul><ul><li>Informal learning on Facebook </li></ul><ul><ul><li>Discussions </li></ul></ul><ul><ul><li>Managing their own learning – arranging study meets </li></ul></ul><ul><ul><li>Groups and organisatis </li></ul></ul>
  10. 15. <ul><li>FB – the younger, the sillier </li></ul><ul><li>Examples from case study </li></ul><ul><ul><li>Art students arranging photo shoots </li></ul></ul><ul><ul><li>Assignment discussions </li></ul></ul><ul><ul><li>Discuss topics of interest </li></ul></ul><ul><li>Might appreciate school administrative use of FB, don’t want to be friends </li></ul>
  11. 16. Oxford’s iTunes U podcasts <ul><li>Used by schools </li></ul><ul><li>National curriculum subjects </li></ul><ul><li>“ I hope you’ll be pleased to hear that your podcasts on approaches to Shakespeare are very much appreciated. As head of More Able and Talented at a large state school, I am always looking for resources to improve our teaching and your podcasts are giving us just that opportunity.” </li></ul>
  12. 17. US University students <ul><li>iTunes U </li></ul><ul><ul><li>Supplementary study </li></ul></ul><ul><ul><li>Their own uni publishes stuff </li></ul></ul><ul><ul><li>Student-created material </li></ul></ul><ul><li>YouTube </li></ul>
  13. 18. US High School use of social media <ul><li>Social Media Consultants </li></ul><ul><li>By school district – by state </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>Reach out to community </li></ul></ul></ul><ul><ul><ul><li>Supplement to website and newsletters </li></ul></ul></ul><ul><ul><li>Texts </li></ul></ul><ul><ul><li>Others – audioboo and such </li></ul></ul>
  14. 20. US schools use of iTunes U <ul><li>By state </li></ul><ul><li>Community – give and take </li></ul><ul><li>Some serve academic and professional training purposes </li></ul>
  15. 23. Associated Press-Viacom Survey of Youth on Education <ul><li>Completed March 2011 </li></ul><ul><li>Telephone interview </li></ul><ul><li>1104 18-24-year-olds </li></ul>
  16. 24. Survey data
  17. 25. Conclusions <ul><li>Despite not using social media officially for learning, younger students </li></ul><ul><ul><li>Appreciate how to use social media to get information they want, to network </li></ul></ul><ul><ul><li>Need guidance, appreciate guidance </li></ul></ul><ul><li>Educators – be bolder & more creative </li></ul>

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