www.le.ac.uk
China’s interest in Open Education, OER,
MOOCs, and Big Data
Terese Bird
Learning Technologist
& SCORE Resear...
What shall we talk about?
• What is Open Educational
Practice and OER?
• Uni of Leicester’s OER
• Chinese Open Course
harv...
Open Educational Resources (OER and
Open Ed: Their time has come
• Reaching for overseas
students
• Distance learning
• MO...
iTunes U Reach – HEA OER International
Aims & Objectives
• To gather and create high-quality open-licensed learning materi...
Online Survey N=102 ‘potential students’
(Bird, 2013)
Do you use, or have you ever used, iTunes U?’
‘Do you use, or have you ever used, iTunes U?’ –
by country
How do/did you select suitable materials?
What was your reason for selecting these
materials? (Choose all that apply)
Have these materials helped you to
achieve this aim?
As a result of your experiences with these
materials, would you consider studying at
the institution that produced them?
Leicester’s Multimedia OER
• YouTube channel videos
• Narrated presentations
• Still images or screencasts with
voiceover
...
• http://iite.unesco.org/pics/publications/en/files/3214700.pdf
Open Course app
• Netease software company
joined OCW 2011
• Harvest CC-licensed(?) VIDEO
of interest to interns working
a...
Open Class
Netease
Baidu
Our university’s OER can encourage
enrollment by Chinese students
• Agents
• League tables
• After being accepted,
student...
What did China look at on Univ Leicester
iTunes U? 1-10 August, 2013
Subject Video Audio Doc Browse/Subscribe
English 5 5 ...
Final tips for a Chinese Connection
• Post a video on YouTube, embed it on Youku
• Try Sina Weibo, the Chinese Twitter
• C...
Thank you!
• Bird, T. (2013). iTunes U Reach: Case Study of
University of Leicester’s Release of Open Educational
Resource...
China's interest in open education, OER, MOOCs, and big data
China's interest in open education, OER, MOOCs, and big data
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China's interest in open education, OER, MOOCs, and big data

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The presentation was delivered at a meeting of the China Studies Research Alliance at University of Leicester on 18 Junbe, 2014. Is China interested in open education and if so what open path is China following --- or pioneering its own?

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China's interest in open education, OER, MOOCs, and big data

  1. 1. www.le.ac.uk China’s interest in Open Education, OER, MOOCs, and Big Data Terese Bird Learning Technologist & SCORE Research Fellow Institute of Learning Innovation University of Leicester
  2. 2. What shall we talk about? • What is Open Educational Practice and OER? • Uni of Leicester’s OER • Chinese Open Course harvested from iTunes U • What is China looking at? • How OER can help Chinese students choose your university • China’s MOOCs Photo by ToGa Wanderings on Flickr CC-BY-NC
  3. 3. Open Educational Resources (OER and Open Ed: Their time has come • Reaching for overseas students • Distance learning • MOOCs (Massive Open Online Courses) • OER as ‘soft marketing’ • JISC Factors 2011: – Financial constraints – Reputation – Course marketisation (McGill, 2011)
  4. 4. iTunes U Reach – HEA OER International Aims & Objectives • To gather and create high-quality open-licensed learning materials by University of Leicester for release into iTunes U • To document and arrange into a framework the procedures and standards utilised in the choice and preparation of iTunes U OER • To ascertain how international students who use iTunes U materials find, select, and view/listen to them, and to discover whether and how these students make conclusions about the universities that provide them. • To inform and listen to University of Leicester academics in discussion considering how iTunes U may be of use to share out their materials and message to international students
  5. 5. Online Survey N=102 ‘potential students’ (Bird, 2013)
  6. 6. Do you use, or have you ever used, iTunes U?’
  7. 7. ‘Do you use, or have you ever used, iTunes U?’ – by country
  8. 8. How do/did you select suitable materials?
  9. 9. What was your reason for selecting these materials? (Choose all that apply)
  10. 10. Have these materials helped you to achieve this aim?
  11. 11. As a result of your experiences with these materials, would you consider studying at the institution that produced them?
  12. 12. Leicester’s Multimedia OER • YouTube channel videos • Narrated presentations • Still images or screencasts with voiceover • Audio lecture recordings • Audio research vigniettes • Ebooks – pdf, epub, .ibooks
  13. 13. • http://iite.unesco.org/pics/publications/en/files/3214700.pdf
  14. 14. Open Course app • Netease software company joined OCW 2011 • Harvest CC-licensed(?) VIDEO of interest to interns working at Netease, for OpenCourse app: – Western law – Media / Social Media – Philosophy / Death – Kahn Academy – TED
  15. 15. Open Class Netease
  16. 16. Baidu
  17. 17. Our university’s OER can encourage enrollment by Chinese students • Agents • League tables • After being accepted, students search for course content and sample lectures
  18. 18. What did China look at on Univ Leicester iTunes U? 1-10 August, 2013 Subject Video Audio Doc Browse/Subscribe English 5 5 20 Medicine 13 10 1 History 1 4 Engineering/Programming 2 Psychology 10 Media & Communications 7 Management 4 5 Forensic Science 2 Actuarial Science 6 1 Chemistry 6 Public Lectures 1
  19. 19. Final tips for a Chinese Connection • Post a video on YouTube, embed it on Youku • Try Sina Weibo, the Chinese Twitter • Contact Netease or Baidu to suggest your university’s open material for their app Image from Netease recorded lecture by M Sandel
  20. 20. Thank you! • Bird, T. (2013). iTunes U Reach: Case Study of University of Leicester’s Release of Open Educational Resources for International Students through iTunes U. Leicester, UK. • McGill, L. (2012). OER Synthesis and Evaluation / OER Synthesis and Evaluation Project. OER Synthesis and Evaluation Project. Retrieved March 09, 2013, from https://oersynth.pbworks.com/w/page/29595671/O ER Synthesis and Evaluation Project

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