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Beyond distance and into iTunes U


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This presentation was given 7 December 2011 at the Open University, Milton Keynes, UK, as part of the OpenOpen eLc event.

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Beyond distance and into iTunes U

  1. 1. Beyond Distance and into iTunes U Terese Bird Learning Technologist and SCORE Fellow OpenOpen 7 December 2011
  2. 2. What’ll we talk about? <ul><li>SCORE for a year </li></ul><ul><ul><li>Recent iTunes U developments </li></ul></ul><ul><ul><li>Common themes amongst those w/iTunes U </li></ul></ul><ul><ul><li>Do </li></ul></ul><ul><ul><li>Do not </li></ul></ul><ul><li>The ‘killer reason’ becomes the killer </li></ul><ul><li>How is Leicester going about it? </li></ul><ul><ul><li>Running around </li></ul></ul><ul><ul><li>Convincing marketing </li></ul></ul><ul><ul><li>We document plans to build full-service OER for prospective students, aim at iTunes U </li></ul></ul>
  3. 3.
  4. 4. Survey: Do you use iTunes? (N=63; UK Secondary, College, UG)
  5. 6. From the Tweets: Addictively Attractive <ul><li>TunesU courses downloaded into the iPad = life is good. </li></ul><ul><li>  </li></ul><ul><li>Dear iTunes, you are full of bloat but your collection of awesome lectures on iTunesU is both brilliant and addictive </li></ul><ul><li>  </li></ul><ul><li>I have just discovered life is now complete. </li></ul><ul><li>  </li></ul><ul><li>The good: I haven't use iTunes in over a week! The bad: I am craving some iTunesU lectures… </li></ul>
  6. 7. ‘Open Enough’ <ul><li>Beyond-text (Masterman, Wild, & White, 2011) </li></ul><ul><li>Tweets: 6% specific teaching use </li></ul><ul><li>&quot;We're looking @ iTunesU & podcasts in the #csci101 class today. Here's a good one. TED - TEDTalks (video) - #iTunes” </li></ul><ul><li>&quot;itunesU? Pick a lecture that matches up with my class content & have students take notes during lecture.” </li></ul><ul><li>&quot;iTunesU YES! Excellent Idea! Thanks – I always forget about that nifty tool.&quot; </li></ul>
  7. 8. New to iTunes U
  8. 9. New to iTunes U
  9. 10. New to iTunes U
  10. 11. New to iTunes U
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  13. 14. New to iTunes U
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  17. 18. New to iTunes U
  18. 20. What made these universities iTunes U-ready? <ul><li>Involvement in multimedia in learning </li></ul><ul><ul><li>Oxford podcasts </li></ul></ul><ul><ul><li>Nottingham podcasts </li></ul></ul><ul><ul><li>OU everything – broadcasting </li></ul></ul><ul><li>Interest in OER </li></ul><ul><ul><li>OER discussion project at Oxford </li></ul></ul><ul><ul><li>U-Now </li></ul></ul><ul><ul><li>OpenLearn </li></ul></ul>
  19. 21. Top Albums
  20. 22. Do <ul><li>Across departments </li></ul><ul><li>Audio-only lectures </li></ul><ul><li>Institutional buy-in </li></ul><ul><li>Beautiful homepage </li></ul><ul><li>Make CC explicit </li></ul><ul><li>National school curriculum </li></ul><ul><li>Put current students’ needs at forefront </li></ul><ul><li>“ It’s the great learning material that brings the registrations” (Bean, 2011) </li></ul>Photo by Wesley Fryer on Flickr
  21. 23. Don’t <ul><li>More marketing than learning </li></ul><ul><li>Default to talking heads </li></ul><ul><li>‘ One-file’ departments </li></ul><ul><li>Only have one or two powerhouse departments </li></ul><ul><li>Think you have to make BBC-quality material </li></ul><ul><li>Give up </li></ul>Photo by ghbrett on Flickr
  22. 24. Don’t <ul><li>Do more marketing than learning </li></ul><ul><li>Default to talking heads </li></ul><ul><li>Allow ‘one-file’ departments </li></ul><ul><li>Only have one or two powerhouse departments </li></ul><ul><li>Think you have to make BBC-quality material </li></ul><ul><li>Give up </li></ul>Photo by ghbrett on Flickr
  23. 25. Killer reason, OER killer? Photo by roberthuffstutter on Flickr
  24. 26. How about Leicester?
  25. 27. The Leicester Process
  26. 28. The Surprise
  27. 29. Thank you Bean, M. (Open U. (2011). Martin Bean Presentation on Open University’s iTunes U Channel . London. Masterman, L., Wild, J., & White, D. (2011). JISC Open Educational Resources Programme : Phase 2 OER IMPACT STUDY : RESEARCH REPORT Report authors : Research team : University Computing , (1).