28. The capabilities of the mobile platform converge, and users
achieve true mobile empowerment
Traveler just wants to touch icon and
unlock hotel room door
The future: Travelers engaging in apps
based on function, not supplier
Success in this social media-dominated world requires travel companies to embrace social media marketing.Social Media Marketing has a major opportunities for innovation. Carpe Diem.This is a new area. Metrics and Measurers are emerging. Determine your companies tolerance for experimentation without hard ROI
More than a platform for sharing personal information, Facebook provides a rich programming environment as shown in this Infographic. You will notice it supports multiple types of media, , multiple processes and interactions, and multiple types of activities Carnival partnered with Buddy Media to develop and launch a Facebook page that uses videos to help first-time cruisers become more comfortable with the cruise experience. This page allows potential travelers to interact with Carnival Cruisers, ask questions and interact with crew members.
Mobile is upon us. However users are overwhelmed by the number of Apps, mostly vertical.To have true mobile empowerment, the mobilesphere will migrate to horizontal apps that provide cross supplier capability
What is Happening TodayOver a half million apps available for the iPhoneapps are being downloaded from Apple at a rate of 350/secondAndroid has about 230K apps less than Apple but is pedaling hard. Apps are being added to the Android platform at the rate of 12k to 34k/monthHowever,Only 35% of US adults have apps on their mobile phones24% of US adults actually used their apps68% used 5 or fewer each week.What Needs to HappenSmart phones that deliver functions, not branded apps.Check in to whatever hotelRent any carDeal with a multi carrier air reservationEnjoy apps that fully utilize phonesContextual and location awarenessFaster networks
Here are some sample queries Siri can handle today:Adding EventsSet up a meeting about hiring tomorrow at 9 a.m.New appointment with Susan Park Friday at 3 p.m.Schedule a planning meeting at 8:30 today in the boardroomChanging eventsMove my 3 pm meeting to 4:30Reschedule my appointment with Dr. Manning to next Monday at 9 amAdd Lisa to my meeting with JasonCancel the budget review meetingAsking about eventsWhat does the rest of my day look like? Majel, Google’s answer to Siri, may actually one-up Siri with capabilities
Here are some sample queries Siri can handle today:Adding EventsSet up a meeting about hiring tomorrow at 9 a.m.New appointment with Susan Park Friday at 3 p.m.Schedule a planning meeting at 8:30 today in the boardroomChanging eventsMove my 3 pm meeting to 4:30Reschedule my appointment with Dr. Manning to next Monday at 9 amAdd Lisa to my meeting with JasonCancel the budget review meetingAsking about eventsWhat does the rest of my day look like? Majel, Google’s answer to Siri, may actually one-up Siri with capabilities
Here are some sample queries Siri can handle today:Adding EventsSet up a meeting about hiring tomorrow at 9 a.m.New appointment with Susan Park Friday at 3 p.m.Schedule a planning meeting at 8:30 today in the boardroomChanging eventsMove my 3 pm meeting to 4:30Reschedule my appointment with Dr. Manning to next Monday at 9 amAdd Lisa to my meeting with JasonCancel the budget review meetingAsking about eventsWhat does the rest of my day look like? Majel, Google’s answer to Siri, may actually one-up Siri with capabilities
Social Media – don’t wait for the ROIMobile – mobile sites, apps, tablets Personalization Semantic Search – search continues to improveEmerging Markets – taking off
These are exciting times for the travel industry. The Internet is maturing. Technology options are substantial, providing marketers with more and better ways to serve customers with more relevant content and new ways to purchase travel. Channel dynamics are changing as technology enables new forms of connectivity. Enormous opportunities remain in associating travel planning and continuous merchandising with social networks, location-based services and interactive gaming. The Internet of things could make travel much more convenient. In the shadow of all of these market-facing opportunities is the need to leverage technology to provide better customer service