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How to Get a Reporter to Call
Growing your blog with media interviews
• Evelyn Kanter
• www.ecoXplorer.com
• www.NYContheC...
How to Get a Reporter to Call
How to Get a Reporter to Call
• Traditional or Legacy Media =
• Newspapers
• Magazines
• Radio
• TV
How to Get a Reporter to Call
• Networking =
• Conferences like TBEX, BlogHer
• Restaurant and hotel openings
• Chamber of...
How to Get a Reporter to Call
• Networking Tip =
• Seek out traditional reporters and broadcasters
and work your way up th...
How to Get a Reporter to Call
• Use resources reporters use =
• HARO (Help a Reporter Out)
• A quote that has challenged o...
How to Get a Reporter to Call
• Use resources reporters use =
• Media Kitty
• Mediabistro Revolving Door
• Tripitini
How to Get a Reporter to Call
• Tip: fam vs. press trip =
• Fams are for travel agents, freeloaders
• Press trips are for ...
How to Get a Reporter to Call
• Erin Bender, travelwithbender.com
• Notify your local print & broadcast media, ask if
they...
How to Get a Reporter to Call
• Diana Lambdin Meyer, mojotraveler.com
• Write articles for local tourist board
• Be sure y...
How to Get a Reporter to Call
• Linda DuVal, pikespeakonthecheap.com
• Contact local radio station
• Do weekly what’s new,...
How to Get a Reporter to Call
• Sara Broers, walkingtours.com
• Start a local weekly or monthly breakfast club
• Invite lo...
How to Get a Reporter to Call
Tip from AP Travel Editor Beth Harpaz:
• Don’t make it difficult for important influencers
•...
How to Get a Reporter to Call
• Extend your horizons =
• Airline in-flight magazines
• Local and regional publications + b...
How to Get a Reporter to Call
When to contact a reporter:
• Find out their deadline and avoid it
• Take advantage of weeke...
How to Get a Reporter to Call
How to contact a reporter:
• Snail mail
• Email
• Text
• Social media
How to Get a Reporter to Call
What to do when you get the call:
• YES! What time and where?
• Get there early
• Stand up
•...
How to Get a Reporter to Call
Tip:
• Cut the time of a broadcast interview in half and
plan accordingly
• Don’t waste time...
How to Get a Reporter to Call
Tip:
• It’s not about the questions, it’s about the
answers
• Prepare for what you
want to b...
How to Get a Reporter to Call
Tip:
• Know what you want to say and say it
• Prepare three must-say
points and focus on the...
How to Get a Reporter to Call
Tip:
• Sorry, I tuned in late.
• What’s your name?
• What’s the name of your
blog, podcast, ...
How to Get a Reporter to Call
What to wear:
• Keep it simple
• Bright, solid colors
• No bouncy earrings
• Jacket to hide ...
How to Get a Reporter to Call
What men should wear:
• Keep it simple
• Flesh-toned or pastel shirts
• Simple tie patterns
...
How to Get a Reporter to Call
Which camera to look into:
• Forget the camera.
• Look at the interviewer.
• Relax and enjoy...
How to Get a Reporter to Call
Growing your blog with media interviews
• Evelyn Kanter
• evelyn@EvelynKanter.com
• evelyn@e...
TBEX North America 2015: Fort Lauderdale Evelyn Kanter
TBEX North America 2015: Fort Lauderdale Evelyn Kanter
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TBEX North America 2015: Fort Lauderdale Evelyn Kanter

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TBEX North America 2015: Fort Lauderdale Evelyn Kanter

  1. 1. How to Get a Reporter to Call Growing your blog with media interviews • Evelyn Kanter • www.ecoXplorer.com • www.NYContheCheap.com • www.EvelynKanter.com
  2. 2. How to Get a Reporter to Call
  3. 3. How to Get a Reporter to Call • Traditional or Legacy Media = • Newspapers • Magazines • Radio • TV
  4. 4. How to Get a Reporter to Call • Networking = • Conferences like TBEX, BlogHer • Restaurant and hotel openings • Chamber of Commerce meetings
  5. 5. How to Get a Reporter to Call • Networking Tip = • Seek out traditional reporters and broadcasters and work your way up the food chain
  6. 6. How to Get a Reporter to Call • Use resources reporters use = • HARO (Help a Reporter Out) • A quote that has challenged or inspired you and why • Tips on finding the balance between working at home and raising family
  7. 7. How to Get a Reporter to Call • Use resources reporters use = • Media Kitty • Mediabistro Revolving Door • Tripitini
  8. 8. How to Get a Reporter to Call • Tip: fam vs. press trip = • Fams are for travel agents, freeloaders • Press trips are for working bloggers, writers, photographers, videographers, podcasters
  9. 9. How to Get a Reporter to Call • Erin Bender, travelwithbender.com • Notify your local print & broadcast media, ask if they are open to contributions • Hashtag up a storm • Watch the PVs roll in and get more work
  10. 10. How to Get a Reporter to Call • Diana Lambdin Meyer, mojotraveler.com • Write articles for local tourist board • Be sure your bio and blog link appear on posts • Watch the PVs roll in, and get more work
  11. 11. How to Get a Reporter to Call • Linda DuVal, pikespeakonthecheap.com • Contact local radio station • Do weekly what’s new, what’s on sale feature • Watch the PVs roll in, and get more work
  12. 12. How to Get a Reporter to Call • Sara Broers, walkingtours.com • Start a local weekly or monthly breakfast club • Invite local bloggers and business owners • Contact local radio station, newspaper • Watch the PVs roll in and get more work
  13. 13. How to Get a Reporter to Call Tip from AP Travel Editor Beth Harpaz: • Don’t make it difficult for important influencers • Be sure there’s contact info on your blog, reviews on Yelp or TripAdvisor, so a journalist can find you.
  14. 14. How to Get a Reporter to Call • Extend your horizons = • Airline in-flight magazines • Local and regional publications + broadcasters • Industry publications • Valerie Rogers, Oregon wine expert
  15. 15. How to Get a Reporter to Call When to contact a reporter: • Find out their deadline and avoid it • Take advantage of weekends, holidays • Know how far in advance articles or interviews are planned
  16. 16. How to Get a Reporter to Call How to contact a reporter: • Snail mail • Email • Text • Social media
  17. 17. How to Get a Reporter to Call What to do when you get the call: • YES! What time and where? • Get there early • Stand up • Smile • Be brief
  18. 18. How to Get a Reporter to Call Tip: • Cut the time of a broadcast interview in half and plan accordingly • Don’t waste time with unnecessary thank yous
  19. 19. How to Get a Reporter to Call Tip: • It’s not about the questions, it’s about the answers • Prepare for what you want to be asked and what you want to avoid
  20. 20. How to Get a Reporter to Call Tip: • Know what you want to say and say it • Prepare three must-say points and focus on them • Think about what the audience wants to know
  21. 21. How to Get a Reporter to Call Tip: • Sorry, I tuned in late. • What’s your name? • What’s the name of your blog, podcast, e-book or mobile app?
  22. 22. How to Get a Reporter to Call What to wear: • Keep it simple • Bright, solid colors • No bouncy earrings • Jacket to hide microphone • Hair away from face
  23. 23. How to Get a Reporter to Call What men should wear: • Keep it simple • Flesh-toned or pastel shirts • Simple tie patterns • Long-sleeved shirts to hide tattoos • No bouncy earrings
  24. 24. How to Get a Reporter to Call Which camera to look into: • Forget the camera. • Look at the interviewer. • Relax and enjoy yourself • See the PVs roll in, get called back, get more work
  25. 25. How to Get a Reporter to Call Growing your blog with media interviews • Evelyn Kanter • evelyn@EvelynKanter.com • evelyn@ecoXplorer.com • evelyn@NYContheCheap.com

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