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TBEX15 North America Fort Lauderdale Emma Sparks

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Content: Self-editing Skills for Travel Bloggers

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TBEX15 North America Fort Lauderdale Emma Sparks

  1. 1. Self-editing skills for bloggers
  2. 2. • Why self-editing is necessary • When to self edit • How to self edit • Resources and skills development
  3. 3. We all make mistakes
  4. 4. Have a purpose Create something meaningful
  5. 5. Quality over quantity
  6. 6. •Clarity: Clear purpose. Clear language. •Consistency: Choose a style and stick to it.
  7. 7. Why self-editing is necessary • Consistency + clarity = quality • We all make mistakes • Stand out from the crowd
  8. 8. • Why self-editing is necessary • When to self edit • How to self edit • Resources and skills development
  9. 9. There is no excuse.
  10. 10. When to self edit • Short answer: ALWAYS • Writing is a skill – you’re never done learning • Your blog is your portfolio
  11. 11. • Why self-editing is necessary • When to self edit • How to self edit • Resources and skills development
  12. 12. Step away from the laptop
  13. 13. Step away from the laptopRead through. Don’t touch.
  14. 14. Self-editing: a checklist  Structure  Length  Clarity  Grammar, punctuation, spelling  Formatting  Language  Fact-checking  Typos  Subheadings and title  Proof read
  15. 15. FIRST READ: Structure, length, clarity • Is it in the right order? • Intro should grab the reader’s attention / clarify what the piece is about • Could it be shorter? • Simplify
  16. 16. Self-editing: a checklist  Structure  Length  Clarity  Grammar, punctuation, spelling  Formatting  Language  Fact-checking  Typos  Subheadings and title  Proof read
  17. 17. SECOND READ: Grammar, punctuation, spelling, formatting • Know your weaknesses • Check trusted resources • Format for the reader
  18. 18. SECOND READ: Language • Repetition • Avoid cliché • Watch your exclamation marks!!! • Tenses • Be clear, consistent and concise • Plain language
  19. 19. SECOND READ: Fact-checking • Strive to be a reliable resource • Build trust • Do right by the reader
  20. 20. Self-editing: a checklist  Structure  Length  Clarity  Grammar, punctuation, spelling  Formatting  Language  Fact-checking  Typos  Subheadings and title  Proof read
  21. 21. Typos, subheadings and title – then PROOF • Typos creep in during editing process • Sub-heads should keep you reading • Does the title still match the piece?
  22. 22. Self-editing: a checklist  Structure  Length  Clarity  Grammar, punctuation, spelling  Formatting  Language  Fact-checking  Typos  Subheadings and title  Proof read
  23. 23. How to self edit • Step away from the laptop • Read. Don’t touch! • Follow the checklist • Be honest with yourself
  24. 24. Example – rough draft They say you come to Aspen and Snowmass for the Winter, but stay for the Summer – an old adage that I think proves true time & time again!! While the awesome region is famed for it’s world-class Winter sports – celebrites like Rihanna and even Michele Obama have graced the slopes here – the warmer months hold more than enough adventures to be had by land, water and air.
  25. 25. Example – edits They say you come to Aspen and Snowmass for the Winter, but stay for the Summer – an old adage that I think proves true time & time again!! While the awesome region is famed for it’s world-class Winter sports – celebrites like Rihanna and even Michele Obama have graced the slopes here – the warmer months hold more than enough adventures to be had by land, water and air.
  26. 26. Example – final version They say you come to Aspen and Snowmass for the winter, but stay for the summer – an old adage that proves true time and time again. While the region is famed for its world-class winter sports – celebrities like Rihanna and even Michelle Obama have graced the slopes here – the warmer months hold more than enough adventures to be had by land, water and air.
  27. 27. Resources and skills development • Style guides (Guardian, Chicago Manual, Nat Geo, Economist etc.) • Oxford Dictionaries (oxforddictionaries.com) • Books (For Who the Bell Tolls, David Marsh; The Elements of Style, Strunk & White; On Writing, Stephen King) • Grammar Girl (quickanddirtytips.com/grammar-girl) • Read travel writing • Ask a mentor or peer for feedback • Go on a course
  28. 28. • Why self-editing is necessary • When to self edit • How to self edit • Resources and skills development
  29. 29. Self-editing: a checklist  Structure  Length  Clarity  Grammar, punctuation, spelling  Formatting  Language  Fact-checking  Typos  Subheadings and title  Proof read

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