Successfully reported this slideshow.
Your SlideShare is downloading. ×

TBEX15 Asia Thailand Kei Shibata

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 42 Ad

More Related Content

More from TBEX (20)

Advertisement

Recently uploaded (20)

TBEX15 Asia Thailand Kei Shibata

  1. 1. Hong Kong to Hokkaido, Japan
  2. 2. My childhood
  3. 3. When I grew up I wanted to travel like James Bond
  4. 4. James “Bond”
  5. 5. James Bond Me
  6. 6. James Bond Me
  7. 7. How I got into Travel
  8. 8. 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20152001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 IPO 13M Monthly Sessions
  9. 9. Asia Travel 101
  10. 10. Fact 1. Asia travel market is BIGGER than North America
  11. 11. 0 200 400 600 800 1000 1200 North America EU Asia 2015 2025 0 200 400 600 800 1000 1200 North America EU Asia 2015 2025 $bn Source - WTTC Direct Contribution of TRAVEL & TOURISM to GDP 0 200 400 600 800 1000 1200 North America EU Asia 2015 2025 0 200 400 600 800 1000 1200 North America EU Asia 2015 2025
  12. 12. Fact 2. Asia is DIVERSE
  13. 13. CHINA OTA Meta Private Accommodation GDS UGC Classic tour operators Search SNS Mobile Messenger Video
  14. 14. OTA Meta Private Accommodation GDS UGC Classic tour operators Search SNS Mobile Messenger Video JAPAN
  15. 15. INDIA OTA Meta Private Accommodation GDS UGC Classic tour operators Search SNS Mobile Messenger Video
  16. 16. KOREA OTA Meta Private Accommodation GDS UGC Classic tour operators Search SNS Mobile Messenger Video
  17. 17. SOUTH EAST ASIA OTA Meta Private Accommodation GDS UGC Classic tour operators Search SNS Mobile Messenger Video
  18. 18. Fact 3. Asia is a TECHNOLOGY DRIVEN market.
  19. 19. JPN KOR US UK THA IND IDN DEU CHN HK MYS SIN AUS UAE SAU QAT Tablet Smartphone PC ASIAN COUNTRIES by Google Japan – Jan-Jun 2015 TRAVEL SEARCH QUERIES BY COUNTRY
  20. 20. MOBILE INTERNET SUBSCRIBERS
  21. 21. 2010 2011 2012 2013 2014 JAPAN’S NEW TRAVEL MEDIA
  22. 22. Lessons I’ve learned from building a travel blogging business
  23. 23. 10,000 + articles 3 Million+ Monthly Sessions
  24. 24. Lesson 1. Understand the VALUE CHAIN of the traveler
  25. 25. Planning Booking SharingDreaming In Destination ExploringResearching Catalogue Guidebook Personal contacts Travel agency Tourist map Photo album HAS TECHNOLOGY CHANGED THE WAY WE TRAVEL?
  26. 26. Guide Books User Generated Content THE OPPORTUNITY
  27. 27. Lesson 2. Mobile is KING
  28. 28. Mobile PC/Tablet EXAMPLE: MOBILE VS DESKTOP TRAFFIC Mobile Desktop
  29. 29. OUR TRAFFIC: MOBILE USE IN DESTINATIONS PEAK SEASONREGULAR SEASON JAPANJAPAN
  30. 30. Lesson 3. Create a content syndication LOOP across MULTIPLE CHANNELS
  31. 31. SEARCH CREATE A CONTENT SYNDICATION SPIRAL
  32. 32. Lesson 4. Create easy to CONSUME and SHAREABLE content.
  33. 33. Lesson 5. Build your content for the EACH funnel of the TRAVELER JOURNEY.
  34. 34. Planning Booking SharingDreaming In Destination ExploringResearching
  35. 35. Final Lesson. The BIGGEST OPPORTUNITY is YOURS.
  36. 36. User Generated Content Guide Books

×