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KATJA PRESNAL
• Owner of Skimbaco Lifestyle online
magazine
• Author of “Instagram as your Guide to the
World – How, What ...
ABOVE ALL: A TRAVELER
@skimbaco on Twitter and on Instagram. Use #TBEX to tweet this session.
MISSION:
- Educate consumers how
to use Instagram for
travel planning and travel
sharing.
- Educate Travel Bloggers
how to...
WHY INSTAGRAM FOR TRAVEL
BRANDS & BLOGGERS?
1. Showcase yourself as an expert.
2. Engage with travel community.
3. Drive t...
COMMUNITY & DISCOVERY
• Community driven
network
• Discovery and passion
for photography
• For brands: finding
existing au...
UNEXPECTED INFLUENCERS
ENGAGE THE COMMUNITY
• User generated content is the best way to
“sell” your location or brand.
• Create your own hashtag,...
WORK WITH INFLUENCERS
• Jump start/improve your Instagram
presence by working with Instagram
influencers.
• Hire people to...
CREATE A FUN PROP LIKE THE FRAME IN MONTREAL
Photo: JustTravelous / Yvonne Zagermann
INTERACTIVE INSTAGRAM SCREEN IN THE HOTEL LOBBY
AT Le MERIDIEN BALI JIMBARAN
FEATURE CONTENT LIKE ICELANDAIR IN THE
ONBOARD MAGAZIN
WHAT TO LOOK FOR IN AN
INFLUENCER?
• Engagement
• Followers – focus in quality, not necessary
quantity
• Photo quality
• I...
HOW TO BUILD
INSTAGRAM STRATEGY?
• No one right way to create the strategy. Pick
your own.
• Goals: setting measurable goa...
INSTAGRAM = YOUR BRAND
= YOUR STORY IN PICTURES
QUESTIONS?
Connect: Katja Presnal @skimbaco
SkimbacoLifestyle.com
katja.presnal@skimbaco.com
How to Work with Instagram Influencers to Create Effective Instagram Strategies- Katja Presnal
How to Work with Instagram Influencers to Create Effective Instagram Strategies- Katja Presnal
How to Work with Instagram Influencers to Create Effective Instagram Strategies- Katja Presnal
How to Work with Instagram Influencers to Create Effective Instagram Strategies- Katja Presnal
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How to Work with Instagram Influencers to Create Effective Instagram Strategies- Katja Presnal

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How to Work with Instagram Influencers to Create Effective Instagram Strategies- Katja Presnal

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How to Work with Instagram Influencers to Create Effective Instagram Strategies- Katja Presnal

  1. 1. KATJA PRESNAL • Owner of Skimbaco Lifestyle online magazine • Author of “Instagram as your Guide to the World – How, What and Who to Follow and Search on Instagram to Help You Travel The World” • Addy Award Winning Social Media Strategist • Worked with some of the largest consumer brands and retailers in the world. WORKED WITH/FEATURED IN
  2. 2. ABOVE ALL: A TRAVELER @skimbaco on Twitter and on Instagram. Use #TBEX to tweet this session.
  3. 3. MISSION: - Educate consumers how to use Instagram for travel planning and travel sharing. - Educate Travel Bloggers how to utilize Instagram better and unite the travel blogger community on Instagram. - Educate travel industry how to work with travel bloggers and influencers on Instagram.
  4. 4. WHY INSTAGRAM FOR TRAVEL BRANDS & BLOGGERS? 1. Showcase yourself as an expert. 2. Engage with travel community. 3. Drive traffic to your website and ultimately sales, whether you are “selling” content or actual trips or destinations. 4. Showcase travel destination via images giving people the reason why to visit. 5. Make connections in the travel industry and form partnerships with each others.
  5. 5. COMMUNITY & DISCOVERY • Community driven network • Discovery and passion for photography • For brands: finding existing audience and discover new • New type of influencer • Not always your demographic
  6. 6. UNEXPECTED INFLUENCERS
  7. 7. ENGAGE THE COMMUNITY • User generated content is the best way to “sell” your location or brand. • Create your own hashtag, educate the consumer to use it. • Promote the content from community. • Do it for fun of sharing, instead of as a traditional marketing campaign (like a sweepstake). • Work with travelers and bloggers on Instagram.
  8. 8. WORK WITH INFLUENCERS • Jump start/improve your Instagram presence by working with Instagram influencers. • Hire people to create content on your account, theirs or combination. • Create a “seed” campaign to improve/provoke consumer action. • Press/FAM trips with Instagram focus.
  9. 9. CREATE A FUN PROP LIKE THE FRAME IN MONTREAL Photo: JustTravelous / Yvonne Zagermann
  10. 10. INTERACTIVE INSTAGRAM SCREEN IN THE HOTEL LOBBY AT Le MERIDIEN BALI JIMBARAN
  11. 11. FEATURE CONTENT LIKE ICELANDAIR IN THE ONBOARD MAGAZIN
  12. 12. WHAT TO LOOK FOR IN AN INFLUENCER? • Engagement • Followers – focus in quality, not necessary quantity • Photo quality • Influence beyond Instagram • Target audience – does it match yours? Will you gain new audience? • Keep your Instagram strategy in mind.
  13. 13. HOW TO BUILD INSTAGRAM STRATEGY? • No one right way to create the strategy. Pick your own. • Goals: setting measurable goals across departments. • Your Instagram stream should reflect your brand visually. • User generated content vs. your own content. • Instagram as a channel or a tool to distribute from. • Internal or external team to manage it.
  14. 14. INSTAGRAM = YOUR BRAND = YOUR STORY IN PICTURES
  15. 15. QUESTIONS?
  16. 16. Connect: Katja Presnal @skimbaco SkimbacoLifestyle.com katja.presnal@skimbaco.com

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