DAVID DIGREGORIOSouth African Tourism@DarodiKAT REESESparkloft Media@Kat_PDXSOCIAL INFLUENCER PROGRAMS:How to Have a Conve...
ONE AND DONEVSSOCIAL SNACKING
TRADITIONAL
SOCIAL
SO, WE TOOK A TRIP
GOALSBRAND AWARENESSORIGINAL CONTENT
OUTCOME
METRICS61 ARTICLES PUBLISHED9.7 M PEOPLE REACHED...AND GROWING
REVOLUTIONIZEWHY DID THIS REVOLUTIONIZE OUR APPROACH?
WHY?PRODUCT RELATIONSAMOUNT OF CONTENTSEO
AWESOME IS ANUNDERSTATEMENT
GOALSESTABLISH GOALS
RESEARCHINVITE THE RIGHT PEOPLE
PARTICIPANTSCLEARLY DEFINE EXPECTATIONS
CONTROLCONTROL WHAT YOU CAN
INSPIRATIONINSPIRATION
INSPIRATIONAdventure Question #1: What should Ido when I travel to South Africa inDecember? (YOU DECIDE, I DO IT)
PLANNINGINSPIRATIONPLANNING
TRAVELPLANNINGINSPIRATIONTRAVEL
BRAGGINGPLANNINGINSPIRATIONTRAVELBRAGGING
BRAGGING
PHEWPLANNINGINSPIRATIONTRAVELBRAGGING
CONTROLYOU CAN’T CONTROL THE CONTENT.
TRUST“When our vehicle turned off the main road andonto a dusty, dirt street a few kilometers outside ofthe town of St. Lu...
TRUST“But when I did enter the gate, and the dozens ofenergetic children came running up to all of us,shaking our hands an...
TRUST
TRUST
HAVE FUN
OH BOY, OH BOY...LET’S DO IT AGAIN
HIGHLIGHTS
ROION-GOING CONVERSATIONRELATIONSHIPS WITH BLOGGERSWITH OVER 30,000,000 PEOPLE
HUB
OUR BIG 5
REMEMBERKNOW WHAT YOU WANT
REMEMBERFIND THE RIGHT PEOPLE
REMEMBERGIVE THEM THE TOOLS
REMEMBERCOMMUNICATE EXPECTATIONS
REMEMBERLET THE REST GO...RINSE AND REPEAT
OUR BIG 5LET THE REST GO...RINSE AND REPEATCOMMUNICATE EXPECTATIONSGIVE THEM THE TOOLSFIND THE RIGHT PEOPLEKNOW WHAT YOU W...
THANK YOUQUESTIONS?
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TBEX 2013 Toronto Social Influencer Programs

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TBEX 2013 Toronto Social Influencer Program, How to Have a Conversation with 30 Million People; featuring David Digregorio with South African Tourism and Kat Reese with Sparkloft Media

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TBEX 2013 Toronto Social Influencer Programs

  1. 1. DAVID DIGREGORIOSouth African Tourism@DarodiKAT REESESparkloft Media@Kat_PDXSOCIAL INFLUENCER PROGRAMS:How to Have a Conversation with 30 Million People
  2. 2. ONE AND DONEVSSOCIAL SNACKING
  3. 3. TRADITIONAL
  4. 4. SOCIAL
  5. 5. SO, WE TOOK A TRIP
  6. 6. GOALSBRAND AWARENESSORIGINAL CONTENT
  7. 7. OUTCOME
  8. 8. METRICS61 ARTICLES PUBLISHED9.7 M PEOPLE REACHED...AND GROWING
  9. 9. REVOLUTIONIZEWHY DID THIS REVOLUTIONIZE OUR APPROACH?
  10. 10. WHY?PRODUCT RELATIONSAMOUNT OF CONTENTSEO
  11. 11. AWESOME IS ANUNDERSTATEMENT
  12. 12. GOALSESTABLISH GOALS
  13. 13. RESEARCHINVITE THE RIGHT PEOPLE
  14. 14. PARTICIPANTSCLEARLY DEFINE EXPECTATIONS
  15. 15. CONTROLCONTROL WHAT YOU CAN
  16. 16. INSPIRATIONINSPIRATION
  17. 17. INSPIRATIONAdventure Question #1: What should Ido when I travel to South Africa inDecember? (YOU DECIDE, I DO IT)
  18. 18. PLANNINGINSPIRATIONPLANNING
  19. 19. TRAVELPLANNINGINSPIRATIONTRAVEL
  20. 20. BRAGGINGPLANNINGINSPIRATIONTRAVELBRAGGING
  21. 21. BRAGGING
  22. 22. PHEWPLANNINGINSPIRATIONTRAVELBRAGGING
  23. 23. CONTROLYOU CAN’T CONTROL THE CONTENT.
  24. 24. TRUST“When our vehicle turned off the main road andonto a dusty, dirt street a few kilometers outside ofthe town of St. Lucia, I immediately felt terriblyuncomfortable.We had entered Khula township and I could nothelp but feel like such a tourist, as if I were here togawk as an outsider and take a few photos ofpeople that look different from me.”
  25. 25. TRUST“But when I did enter the gate, and the dozens ofenergetic children came running up to all of us,shaking our hands and wanting to talk with us, Isuddenly began to realize that this was not sometourist attraction after all, but a slice of reality that Ireally did need to see for myself.”- Derek EarlWandering Earl
  26. 26. TRUST
  27. 27. TRUST
  28. 28. HAVE FUN
  29. 29. OH BOY, OH BOY...LET’S DO IT AGAIN
  30. 30. HIGHLIGHTS
  31. 31. ROION-GOING CONVERSATIONRELATIONSHIPS WITH BLOGGERSWITH OVER 30,000,000 PEOPLE
  32. 32. HUB
  33. 33. OUR BIG 5
  34. 34. REMEMBERKNOW WHAT YOU WANT
  35. 35. REMEMBERFIND THE RIGHT PEOPLE
  36. 36. REMEMBERGIVE THEM THE TOOLS
  37. 37. REMEMBERCOMMUNICATE EXPECTATIONS
  38. 38. REMEMBERLET THE REST GO...RINSE AND REPEAT
  39. 39. OUR BIG 5LET THE REST GO...RINSE AND REPEATCOMMUNICATE EXPECTATIONSGIVE THEM THE TOOLSFIND THE RIGHT PEOPLEKNOW WHAT YOU WANT
  40. 40. THANK YOUQUESTIONS?

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