How to Build and Market to Your Email List- Kerwin McKenzie & Corey Taratuta

809 views

Published on

How to Build and Market to Your Email List- Kerwin McKenzie & Corey Taratuta

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
809
On SlideShare
0
From Embeds
0
Number of Embeds
248
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • {}
  • How to Build and Market to Your Email List- Kerwin McKenzie & Corey Taratuta

    1. 1. How to Build and Market to Your Email List Kerwin McKenzie Corey Taratuta
    2. 2. Kerwin McKenzie www.KerwinMcKenzie.com www.TravelBlogger101.com @mskonfa1990 Corey Taratuta www.IrishFireside.com www.IrelandTravelKit.com @coreytaratuta @irishfireside
    3. 3. EMAIL MARKETING VS SPAM
    4. 4. What is email marketing? Electronic mail users give you permission to send them your content on a regular basis or as you see fit. You can track and analyze users behaviors.
    5. 5. Your list supports all your online endeavors
    6. 6. Build Community
    7. 7. Build Community Reinforce Brand
    8. 8. Build Community Reinforce Brand Deliver Value
    9. 9. Build Community Reinforce Brand Deliver Value Communicate with Audience
    10. 10. Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers
    11. 11. Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers Market Products
    12. 12. Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers Market Products Share Ideas
    13. 13. ? If your email marketing efforts achieve one thing, what would you want it be?
    14. 14. Before you begin... Determine your mission Content Delivery Brand Awareness Monetization Product/Project Launch
    15. 15. Set expectations FREQUENCY VALUE RESOURCES
    16. 16. STOP Getting started You can’t just use the blind carbon copy (bcc) field in your regular email.
    17. 17. What service will you use? free options affordable options pro services
    18. 18. Anatomy of opt-in emails Sign up form Confirmation email Welcome email Timely email messages
    19. 19. How to sign up, set up, and send out in ten minutes...
    20. 20. STOP Before you hit send Proofread Open in mobile Send a test Think about timing
    21. 21. Evaluate Your Campaign opens clicks unsubscribes action
    22. 22. Opens
    23. 23. Clicks
    24. 24. Unsubscribes
    25. 25. Call to Action
    26. 26. Help your list grow • Integration • Incentives • Exclusive Content • Non-Internet Resources • Collaboration
    27. 27. Action Steps
    28. 28. Kerwin McKenzie @mskonfa1990 Corey Taratuta @coreytaratuta @irishfireside www.IrishFireside.com/TBEX

    ×