Family Travel Blogs - Heather Greenwood Davis

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Family Travel Blogs - Heather Greenwood Davis

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  • First person At home and abroad Be natural
  • Watch your timing! Allocate a time for each slide and stick to it so as to keep track of your presentation and avoid speaking too much.
  • Family Travel Blogs - Heather Greenwood Davis

    1. 1. Family Travel Blogs TBEX Microsession Dublin 2013 Heather Greenwood Davis GlobetrottingMama.com @globetrottingmama www.globetrottingmama.com Living the life of a lifetime
    2. 2. The Path Ahead: Homework First Why are you here? What do you want to get out of today’s session? How can I help? How can you help each other?
    3. 3. The Path Ahead: I’ll Go First 1. Tips for writing great family travel posts/articles 2. Case Study: Globetrotting Mama
    4. 4. My Rules for Family Travel Writing 1. Find the stories you can tell the best 2. Define your own parameters 3. Know why you’re writing
    5. 5. Tell YOUR Stories
    6. 6. Define YOUR Parameters What’s a family?
    7. 7. Family Travel Stats Peter Yesawich of MMGY Global • 40% of travelers have taken their kids along on a business trip • 51% says kids have a major voice in choosing where they go and what they do • Family Travel represents 40% of trips taken by Americans, largest segment of leisure travel • 100 million+ trips per year taken by adults with kids including grandparents (37%) Ellen Ogintz, Taking = $77 billion annually the Kids Kyle McCarthy, Family Travel Forum • Traditional family “married with biological kids” represents the minority of American families
    8. 8. Why are YOU writing? Who are you talking to and what are you trying to tell them?
    9. 9. Case Study: Globetrotting Mama What we did right: Age Travel light Open itinerary Clear sense of purpose
    10. 10. Case Study: Globetrotting Mama What we learned along the way: Can’t do it all Pause Who are these people? Flexibility Follow and Lead Limits on sharing Working on the road
    11. 11. Brands: Why it worked - Partners not Sponsors - Lifestyle Fit and Familiarity -non-intrusive to our personal goals
    12. 12. Increased Audience Opportuinties And so many more…

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