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Creating Successful Brand &
Blogger Campaigns on a
Budget
Colm Hanratty
About me…
 Worked with Hostelworld.com for over 10 years on content and social media

 About to launch my own digital marketing agency

@colmhanratty
Some of the bloggers I’ve worked with

@colmhanratty
1 – Content sharing

@colmhanratty
1 – Content sharing
 Be genuine!! Make sure it’s about the content

 Only approach bloggers that match your brand, not the
ones with the biggest audience
 Look for content that you can’t write yourself – likewise offer
content that they can’t write
 Tell them what’s in it for them – social media
exposure, newsletter placement…a wire transfer?
@colmhanratty
2 – Be innovative
 Guest

photographer for the first time

@colmhanratty
2 – Be innovative
 ‘Hostelworld

Hangouts’

 …not my idea
@colmhanratty
3 – Let bloggers experience your product

@colmhanratty
 Be

prepared for the good...

@colmhanratty
 …and

the bad

@colmhanratty
4 – Strike up formal partnerships

@colmhanratty
4 – Strike up formal partnerships
 Knowing the blogger well helps
 Make sure there’s a synergy between the brands
 Look at the numbers – social, traffic, newsletter etc.

 Make sure all aspects of the partnership are clear, are met
and are tracked properly and regularly

@colmhanratty
Thanks
colm@sixtwodigital.com
@colmhanratty
@colmhanratty

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Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty

  • 1. Creating Successful Brand & Blogger Campaigns on a Budget Colm Hanratty
  • 2. About me…  Worked with Hostelworld.com for over 10 years on content and social media  About to launch my own digital marketing agency @colmhanratty
  • 3. Some of the bloggers I’ve worked with @colmhanratty
  • 4. 1 – Content sharing @colmhanratty
  • 5. 1 – Content sharing  Be genuine!! Make sure it’s about the content  Only approach bloggers that match your brand, not the ones with the biggest audience  Look for content that you can’t write yourself – likewise offer content that they can’t write  Tell them what’s in it for them – social media exposure, newsletter placement…a wire transfer? @colmhanratty
  • 6. 2 – Be innovative  Guest photographer for the first time @colmhanratty
  • 7. 2 – Be innovative  ‘Hostelworld Hangouts’  …not my idea @colmhanratty
  • 8. 3 – Let bloggers experience your product @colmhanratty
  • 9.  Be prepared for the good... @colmhanratty
  • 11. 4 – Strike up formal partnerships @colmhanratty
  • 12. 4 – Strike up formal partnerships  Knowing the blogger well helps  Make sure there’s a synergy between the brands  Look at the numbers – social, traffic, newsletter etc.  Make sure all aspects of the partnership are clear, are met and are tracked properly and regularly @colmhanratty