2. About me…
Worked with Hostelworld.com for over 10 years on content and social media
About to launch my own digital marketing agency
@colmhanratty
3. Some of the bloggers I’ve worked with
@colmhanratty
5. 1 – Content sharing
Be genuine!! Make sure it’s about the content
Only approach bloggers that match your brand, not the
ones with the biggest audience
Look for content that you can’t write yourself – likewise offer
content that they can’t write
Tell them what’s in it for them – social media
exposure, newsletter placement…a wire transfer?
@colmhanratty
6. 2 – Be innovative
Guest
photographer for the first time
@colmhanratty
7. 2 – Be innovative
‘Hostelworld
Hangouts’
…not my idea
@colmhanratty
8. 3 – Let bloggers experience your product
@colmhanratty
11. 4 – Strike up formal partnerships
@colmhanratty
12. 4 – Strike up formal partnerships
Knowing the blogger well helps
Make sure there’s a synergy between the brands
Look at the numbers – social, traffic, newsletter etc.
Make sure all aspects of the partnership are clear, are met
and are tracked properly and regularly
@colmhanratty