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AccuLeads.com Demonstration<br />Call In Information<br />888.632.8914<br />Participant Code: 3446418<br />
Questions<br />Questions can be submitted throughout, but will be covered at the end of the presentation<br />If there are...
Today’s speakers<br />3<br />Jeanette Rumsey<br />AccuData Integrated Marketing<br />Product Relations & Training Manager<...
Webinar Agenda<br />Benefits of AccuLeads – Jeanette Rumsey (5 minutes)<br />AccuLeads Demonstration – Monroe Smith (15 mi...
Why AccuLeads is more important than ever<br />1.<br />Increasing Expectations<br />Necessity for  Better Marketing Tools<...
AccuLeads benefits<br />Easy-to-use interface<br />24 hour access to a variety a resident/occupant, consumer, business and...
AccuLeads is different because…<br />It’s the ONLY online count and order website with over 1 billion records including TH...
Some of our vendors<br />Other sources are available on AccuLeads.com<br />
AccuLeads Demonstration<br />
What we are covering in today’s demonstration<br />Basic overview of AccuLeads<br />Database selection<br />Geography opti...
Welcome screen – www.AccuLeads.com<br />11<br />
New user sign up<br />12<br />
Support options<br />13<br />
User guide<br />14<br />
Database selection<br />15<br />
Step-by-step instructions<br />16<br />
Adding geography<br />17<br />
Zip code lookup<br />18<br />
Zip code list<br />19<br />
Zip code lookup<br />20<br />
Demographic choices<br />21<br />
Demographic choices<br />Geography update count<br />22<br />
Demographic choices<br />23<br />
Demographic selections<br />24<br />
Review selection<br />25<br />
Count report<br />26<br />
Count report<br />27<br />
Place an order<br />28<br />
Media formats<br />29<br />
Payment<br />30<br />
My order tab<br />31<br />
Other AccuLeads.com Highlights<br />
Other AccuLeads features<br />Suppression: client file and previous usage<br />Adding/Dedupping Counts: combine multiple c...
is a powerful approach to profiling<br />SnapShot helps profile your current customers and finds more just like them<br />...
Helps identify prospects
Can improve response rates and ROI</li></li></ul><li>SnapShot: Who are my customers?<br />Customers<br />Records Uploaded ...
SnapShot Promotion<br />For more information on SnapShot, view our training webinar on AccuData.com<br />36<br />
FerrellgasAccuLeads ExampleBrian Mater<br />
overview<br />Founded in 1939 in Atchison, Kansas (celebrating 70th anniversary in 2009)<br />The nation’s second largest ...
Marketing challenge<br />We manage marketing requests from more than 850 locations who often need data very quickly<br />G...
AccuLeadsmarketing solution<br />AccuLeads.com allows us to pull counts, manage lists, and order lists and analytics quick...
Summary and Wrap Up<br />
Summary<br />AccuLeads is an easy-to-use online count and order system with 24 hour access to a variety a resident/occupan...
Questions<br />?<br />43<br />
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Accu Leads 5.28 Final

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Accu Leads 5.28 Final

  1. 1. AccuLeads.com Demonstration<br />Call In Information<br />888.632.8914<br />Participant Code: 3446418<br />
  2. 2. Questions<br />Questions can be submitted throughout, but will be covered at the end of the presentation<br />If there are questions we don’t cover, please feel free to email them to info@accudata.com<br />Or call your AccuData Representative at 800.732.3440<br />2<br />
  3. 3. Today’s speakers<br />3<br />Jeanette Rumsey<br />AccuData Integrated Marketing<br />Product Relations & Training Manager<br />Monroe Smith<br />AccuData Integrated Marketing<br />VP of Product Development<br />Brian Mater<br />Ferrellgas<br />Manager, Ferrellgas Marketing<br />
  4. 4. Webinar Agenda<br />Benefits of AccuLeads – Jeanette Rumsey (5 minutes)<br />AccuLeads Demonstration – Monroe Smith (15 minutes)<br />Other Features – Jeanette Rumsey (10 minutes)<br />Client Example – Brian Mater (15 minutes)<br />Questions – Team<br />4<br />
  5. 5. Why AccuLeads is more important than ever<br />1.<br />Increasing Expectations<br />Necessity for Better Marketing Tools<br />4. <br />Smart Targeting/ <br />Faster Marketing<br />2.<br />Less Staff<br />3.<br />Decreasing Budgets<br />
  6. 6. AccuLeads benefits<br />Easy-to-use interface<br />24 hour access to a variety a resident/occupant, consumer, business and specialty data<br />Complete marketing solutions including data hygiene and profiling<br />Hundreds of geographic, demographic, lifestyle, and transactional data elements to choose from<br />Virtually instant order fulfillment<br />Competitive pricing with low minimum orders<br />6<br />
  7. 7. AccuLeads is different because…<br />It’s the ONLY online count and order website with over 1 billion records including THREE leading consumer databases<br />The process of creating a count and ordering records is highly flexible, was built for marketers by marketers<br />AccuLeads offers integrated tools for targeting including suppression files, mapping and Snapshot (online analytics)<br />AccuLeads can process counts and orders in a matter of minutes <br />7<br />
  8. 8. Some of our vendors<br />Other sources are available on AccuLeads.com<br />
  9. 9. AccuLeads Demonstration<br />
  10. 10. What we are covering in today’s demonstration<br />Basic overview of AccuLeads<br />Database selection<br />Geography options<br />Working with demographics<br />Updating count totals<br />Ordering data<br />10<br />
  11. 11. Welcome screen – www.AccuLeads.com<br />11<br />
  12. 12. New user sign up<br />12<br />
  13. 13. Support options<br />13<br />
  14. 14. User guide<br />14<br />
  15. 15. Database selection<br />15<br />
  16. 16. Step-by-step instructions<br />16<br />
  17. 17. Adding geography<br />17<br />
  18. 18. Zip code lookup<br />18<br />
  19. 19. Zip code list<br />19<br />
  20. 20. Zip code lookup<br />20<br />
  21. 21. Demographic choices<br />21<br />
  22. 22. Demographic choices<br />Geography update count<br />22<br />
  23. 23. Demographic choices<br />23<br />
  24. 24. Demographic selections<br />24<br />
  25. 25. Review selection<br />25<br />
  26. 26. Count report<br />26<br />
  27. 27. Count report<br />27<br />
  28. 28. Place an order<br />28<br />
  29. 29. Media formats<br />29<br />
  30. 30. Payment<br />30<br />
  31. 31. My order tab<br />31<br />
  32. 32. Other AccuLeads.com Highlights<br />
  33. 33. Other AccuLeads features<br />Suppression: client file and previous usage<br />Adding/Dedupping Counts: combine multiple counts to limit minimum orders<br />Mapping: create a customized map of your trade market area<br />33<br />
  34. 34. is a powerful approach to profiling<br />SnapShot helps profile your current customers and finds more just like them<br />Provides a customized profile report that enables you to delve deeper into understanding your customers<br />10 business elements<br />16 consumer elements<br />Develops a statistical targeting algorithm, much more powerful than simple selects alone<br />Automatically scores the available prospect universe and downloads the resulting list – right to your desktop<br />34<br />Snapshot Benefits<br /><ul><li>Helps develop multichannel marketing campaigns with the right messaging and offers
  35. 35. Helps identify prospects
  36. 36. Can improve response rates and ROI</li></li></ul><li>SnapShot: Who are my customers?<br />Customers<br />Records Uploaded <br />Total Records Matched<br />Unique Records Matched<br />Match Rate<br />50,001<br />49,965<br />49,965<br />99%<br />Your customers are most highly concentrated in these demographic segments<br />Region<br />Home Ownership<br />Dwelling Type<br />Marital Status<br />Direct Mail Responder<br />Gender<br />Household Type<br />Equifax SuperNiche Group<br />Median Home Value<br />Age<br />South Atlantic <br />Definite owner <br />Single <br />Married <br />Double/Multiple <br />Male <br />Married (husband and wife) with children <br />Kiddie Kastles <br />$100K - $150K <br />45-54 Years Old <br />100%<br />100%<br />94%<br />90%<br />73%<br />73%<br />56%<br />52%<br />39%<br />37%<br />Demographic Value/Range Percent<br />35<br />
  37. 37. SnapShot Promotion<br />For more information on SnapShot, view our training webinar on AccuData.com<br />36<br />
  38. 38. FerrellgasAccuLeads ExampleBrian Mater<br />
  39. 39. overview<br />Founded in 1939 in Atchison, Kansas (celebrating 70th anniversary in 2009)<br />The nation’s second largest retail propane company and, under the Blue Rhino trade name, the nation’s largest provider of propane by portable tank exchange<br />Provider of propane and related service to approximately 1 million residential, industrial, and agricultural propane users in all 50 states, the District of Columbia, and Puerto Rico<br />Currently ranked 824th on FORTUNE magazine’s list of America’s largest corporations<br />With the formation of a Master Limited Partnership in 1994, Ferrellgas became the first propane company to be traded on the New York Stock Exchange (NYSE:FGP) <br />
  40. 40. Marketing challenge<br />We manage marketing requests from more than 850 locations who often need data very quickly<br />Grow the business by attracting the best, most loyal Customers<br />Increase our direct mail response rates by identifying and marketing to likely propane Customers<br />Rely on out-dated 2000 Census data to help identify growth opportunities<br />Removing current Customers from prospect direct mail campaigns<br />Retain “dwelling units” regardless of who is currently living there<br />
  41. 41. AccuLeadsmarketing solution<br />AccuLeads.com allows us to pull counts, manage lists, and order lists and analytics quickly and on our time<br />AccuData Consumer SnapShot allows us to quickly identify who our Customers are and where we can find more like them<br />We use the data hygiene service not only to clean up our database but to also append USPS data, specifically carrier routes<br />The Customer File Suppression function saves us from receiving calls from current Customers who inevitably want the same price being offered to prospective Customers<br />The Acxiom PreMover and New Mover files allow us to put an offer in front of individuals and retain the dwelling units we know use propane as a primary source of heating fuel<br />
  42. 42. Summary and Wrap Up<br />
  43. 43. Summary<br />AccuLeads is an easy-to-use online count and order system with 24 hour access to a variety a resident/occupant, consumer, business and specialty data<br />Complete marketing solutions including data hygiene and profiling<br />Signing up for AccuLeads is quick and easy<br />Get started now!<br />42<br />
  44. 44. Questions<br />?<br />43<br />
  45. 45. Contact Information:Jeanette Rumsey & Monroe Smithinfo@accudata.com800.732.3440<br />

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