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5

woo
ys to
wa
lover
your
Marketing Tips for
Making a Match
~ Therese Beale
Lonely hearts would do well to use tried
and true marketing practices when they
tackle the world of online dating.

WHY?

...
The market is crowded.

You probably feel awkward.

You put your best self out there ...

nd hope for a good match.

So wh...
Che

mpetition
out the co
ck
Market research
Who and what is competing for the
attention of your prospect?
What are they looking for?
What might catch ...
How much money
does she make?
Does she think
I’m funny?

heir heads
et inside t
G
Target audience analysis
What do they think?
What do they care about?
What do you want them to know
about you?
a tease
Be
Keep your message
short and sweet
... compel them to want to know more
140 characters? Or shorter
Remember the newspaper p...
refully
isten ca
L
Feedback
What do they really want?
Half of communication is LISTENING.
Read between the lines
– the meta message
et real
G
Stop juggling and
decide ...
What really matters?
Sort out your values
Seek the truth
Find alignment
No one’s perfect so s...
oes this
D
ss stuff
busine
ly work?
real
it does
Sure
MARKET RESEARCH
+
TARGET AUDIENCE ANALYSIS
+
SHORT & SWEET MESSAGE
+
FEEDBACK EVALUATION
+
VALUES ASSESSMENT
_____________...
, I know
rust me
T
Therese Beale
m
essageGap.co
M
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5 Marketing Tips to Woo Your Lover (or Customer)

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A marketing mindset pays off whether you're seeking a new customer or wooing a romantic partner. Here are five tips to lighten up the process and increase your prospects. (Inspired by real-life matches made online and in newsprint.)

Published in: Business
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5 Marketing Tips to Woo Your Lover (or Customer)

  1. 1. 5 woo ys to wa lover your Marketing Tips for Making a Match ~ Therese Beale
  2. 2. Lonely hearts would do well to use tried and true marketing practices when they tackle the world of online dating. WHY? Because finding a mate is like wooing a customer.
  3. 3. The market is crowded. You probably feel awkward. You put your best self out there ... nd hope for a good match. So what works?
  4. 4. Che mpetition out the co ck
  5. 5. Market research Who and what is competing for the attention of your prospect? What are they looking for? What might catch their eye or ear?
  6. 6. How much money does she make? Does she think I’m funny? heir heads et inside t G
  7. 7. Target audience analysis What do they think? What do they care about? What do you want them to know about you?
  8. 8. a tease Be
  9. 9. Keep your message short and sweet ... compel them to want to know more 140 characters? Or shorter Remember the newspaper personals? Every word counted Two or three sentences max
  10. 10. refully isten ca L
  11. 11. Feedback What do they really want? Half of communication is LISTENING. Read between the lines – the meta message
  12. 12. et real G
  13. 13. Stop juggling and decide ... What really matters? Sort out your values Seek the truth Find alignment No one’s perfect so stick to the big stuff
  14. 14. oes this D ss stuff busine ly work? real
  15. 15. it does Sure
  16. 16. MARKET RESEARCH + TARGET AUDIENCE ANALYSIS + SHORT & SWEET MESSAGE + FEEDBACK EVALUATION + VALUES ASSESSMENT __________________________ = A GREAT MATCH !
  17. 17. , I know rust me T
  18. 18. Therese Beale m essageGap.co M

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