SOCIALSTRATProfessional Social Media Strategy   Social Media Strategy   Accelerator Program!                              ...
SOCIALSTRAT  Professional Social Media StrategyWhat do you want social media to do for you?  To improve the customer or m...
SOCIALSTRAT Professional Social Media StrategyWe help you get from point “A” to point “B”!
SOCIALSTRAT      Professional Social Media Strategy     Social Media Strategy Accelerator ProgramWe help you to rapidly an...
SOCIALSTRAT     Professional Social Media Strategy    Week 1 - Social Media Strategy rapid prototyping Focused 1 day work...
SOCIALSTRAT   Professional Social Media StrategyWeek 2 - Social Media Platform Configurations Identify and prepare your s...
SOCIALSTRAT   Professional Social Media Strategy Week 3 - Community Management Training Prepare your team to implement an...
SOCIALSTRAT  Professional Social Media Strategy Week 3 - Community Management Training Create your social media planning ...
SOCIALSTRAT Professional Social Media StrategyWeek 4 - Launch your community strategy! Review the launch plan,  calendar ...
SOCIALSTRATProfessional Social Media Strategy     Contact us for a no obligation quote!               Contact: Terrance Ba...
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Professional Social Media Strategy in just 4 Weeks!

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Professional Social Media Strategy in just 4 Weeks!

  1. 1. SOCIALSTRATProfessional Social Media Strategy Social Media Strategy Accelerator Program! Presented by: Terrance Barkan CAE
  2. 2. SOCIALSTRAT Professional Social Media StrategyWhat do you want social media to do for you?  To improve the customer or member experience and build a stronger brand  To maintain my organization’s competitiveness  To obtain new customers or members  To increase sales of new and existing products and services  To empower the staff team through better communication and transparency  To drive real, measurable ROI
  3. 3. SOCIALSTRAT Professional Social Media StrategyWe help you get from point “A” to point “B”!
  4. 4. SOCIALSTRAT Professional Social Media Strategy Social Media Strategy Accelerator ProgramWe help you to rapidly and efficientlylaunch a professional social media strategyin as little as just 4 weeks!Week 1 - Social Media Strategy rapid prototypingWeek 2 - Social Media Platform ConfigurationsWeek 3 - Community Management TrainingWeek 4 - Launch your community strategy!
  5. 5. SOCIALSTRAT Professional Social Media Strategy Week 1 - Social Media Strategy rapid prototyping Focused 1 day workshop for your Social Media Team  Define your key stakeholder groups and “personas”  Define your objectives and measures of success (ROI and Engagement)  Craft your Content & Intellectual Property strategy Develop your social media policies and guidelines
  6. 6. SOCIALSTRAT Professional Social Media StrategyWeek 2 - Social Media Platform Configurations Identify and prepare your social media tools and channels  Inventory social media accounts  Create master list of social media channels for your campaign  Configure your social media channels and tools  Facebook Fan Page, LinkedIn group, Twitter, Slideshare, YouTube, Go ogle+, Alerts, Hootsuite, Blogs, etc.
  7. 7. SOCIALSTRAT Professional Social Media Strategy Week 3 - Community Management Training Prepare your team to implement and manage your social media presence.  Finalize your Social Media Policies and Guidelines  Develop an “Online Community Manager” job description  Practice and role play the online community management function
  8. 8. SOCIALSTRAT Professional Social Media Strategy Week 3 - Community Management Training Create your social media planning calendar *Imports into your Microsoft Outlook Calendar
  9. 9. SOCIALSTRAT Professional Social Media StrategyWeek 4 - Launch your community strategy! Review the launch plan, calendar and content Test the community channels Provide coaching, answer questions, provide guidance and advice
  10. 10. SOCIALSTRATProfessional Social Media Strategy Contact us for a no obligation quote! Contact: Terrance Barkan CAE Direct: +1 202 294 5563 tbarkan@socialstrat.org www.socialstrat.org

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