Using Facebook as a Business Page 101Now, you have to have a personal facebook page to create a business page,so you can be an “administrator” of your business page.When you sign onto your personal page, you can access your business pagein basically three ways.1) When you first sign in to your personal page, you are on your home page.You have two pages with your personal page the same as you do with yourbusiness page: Home page and Profile page.Anyway, from your personal home page, there will be a tab for “Pages” onthe left side of the page. You may have to click on more to see it, but onceyou click on the “Pages” tab, you can click on the link of your business pageand go to your business page. It takes you to the profile page of yourbusiness page where the “wall” is and you can make posts as your business.Once you’ve signed in this page recognizes you are an administrator for it.However, as soon as you click on the Home page or Profile page tabs onthe top right next to the Account tab you will go back to your personal page.Now, if you clicked on “Pages” from your personal home page (like before),and then clicked on the “switch” tab next to your business page link instead,you will again, go to your business page profile page. However, this timewhen you click on the Home or Profile tabs on the top right next to theAccount tab, you don’t go back to your personal page, but when you clickon Home, you see the news feeds coming into your business page. When,you click on Profile, you stay on the business page profile page.2) The same things are exactly the same when sign onto your personal page,and you click on the Account tab on the top right of your personal Homepage or Profile page. You click on Account, then “Use Facebook as Page”and the same two options are there; you can click on the link to yourbusiness page or click on “switch” and the same thing will happen asdescribed previously.3) The third option to get to your business page is simply to type it into thesearch box and go to it. This will have the same affect as clicking on the linkfor your business page as mentioned above, and thus, it won’t have the sameaffect as when you click on “switch.”
The Thing to remember is that however you get to your business page, whenyou make a post, it will appear as your business (main profile picture) andnot your personal profile picture.Home Page: Whether you are on your personal pages’ home page or yourbusiness pages’ home page, you will see news feeds. The news feeds onyour personal page will be those of your friends and pages (businesses) thatyou like. The news feeds on your business page will be those of otherbusinesses that your business likes. As your business, you can’t like people,just other business pages.On the Home page you can make a post the same as you would on theProfile page or your wall. When you make a post on your home page it justgoes to your wall. So, you can post something, upload a picture, upload avideo, post a link, etc. on your Home and Profile pages.On your business page, all the tabs on the Home page are accessible on theProfile page, except for your new feeds and maybe the notes tab, but theProfile page will have more options/tabs to view and any apps you add willappear on your Profile page.Notes: One of the best uses of a note I’ve seen is to create a contest within anote and post the link to your note on your page (actually, repost it if need bebecause it will automatically go to your wall when you create it; anythingyou do from any of your tabs will show up on your wall). This way whenpeople comment within your note you created, you can keep track of whatpeople have said.Profile Page: A place where you can make posts as your business, as theadministrator, and interact with people that like your page, trying to get themto comment, participate in contests, trivia, get rewards, and connect withlocal people and businesses.Any events at the store, make sure to list them on the events tab. Some of theother tabs and applications can be useful, but sticking with the basics andstudying pages of other businesses is the way to start out with your page.Insights: You can see how many people have viewed your page and thedemographics involved.
Facebook 101:The first thing you need to do with your business page (same as youneed to do with your personal page= friends) is to get people to like yourpage.One of the best ways to get more people to like your page is to go to thebottom left of your page and click Share. When you click on Share, youcan share your business page with all your friends by making acomment/recommending your friends to like your business page and itwill post on your personal page wall for all your friends to see yourcomment(s) about your page and the link to your business page(including the profile picture of the page).Sharing your page with your friends is one thing to do as well as tryingto give your friends incentives to share your page with their friends andget their friends to like your page as well.Other things to do to get people to like your page:Put your page’s facebook link on your emails, documents you give tocustomers, receipts or stickers on the carry-out bags, in-store flyers,signage posted in the store, circular mailings to customers.Also, try to ask for email addresses of your customers at register and getemails from doing in-store promotions and contests. Having their emailsyou can email specials and a link to your facebook page. Also, you canhave in-store contests that require email addresses as well as going toyour facebook pg.You should make things you post relevant, useful, interesting, fun, andinteractive.You should make several posts a week to keep people’s attention andinterest up. You should also make posts that will reward people wholike your page and keep up with it!Also, any or most specials, special contests, special events, and any kindof advertising program you have going should be posted on yourfacebook page to keep followers of your page well informed on what’sgoing on in your store special. Specific specials or opportunities forpeople that like your page should be done from time to time.