Where do clients come from

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Presentation for Kutztown University Student AIGA chapter about how to work with clients and some tips on designing once out of school.

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Where do clients come from

  1. 1. And other fun and helpful tidbits.
  2. 2. College teaches you how to learn.
  3. 3. You learn more in your first two years out of school than you did the four years you were in.
  4. 4. The greatest thing I’ve learned
  5. 5. The greatest thing I’ve learned is the importance of forming Client Relationships.
  6. 6. The greatest thing I’ve learned is the importance of forming Positive Client Relationships.
  7. 7. The greatest thing I’ve learned is the importance of forming Positive, Honest Client Relationships.
  8. 8. The greatest thing I’ve learned is the importance of forming Positive, Honest, Respectful Client Relationships.
  9. 9. The greatest thing I’ve learned is the importance of forming Positive, Honest, Respectful and Professional Client Relationships.
  10. 10. Throughout history,design has changedand evolved. Yet oneconstant has remained:The need for Clients.
  11. 11. “Maybe it’s about something else, something thathasn’t changed, something to do not with moneybut with the very structure of the relationshipbetween designers and their clients…The designer-client relationship can and shouldbe a partnership. It’s time to stop blaming theclient when it’s not.” Michael Bierut, “Waiting for Permission”, 79 Short Essays on Design
  12. 12. It’s funto poke fun.
  13. 13. It’s fun to poke fun. *TheOatmeal.com is effing hilarious btw.*
  14. 14. The client isn’t always right…
  15. 15. The client isn’t always right… …but neither are we.
  16. 16. Clients can make the difference betweenL ving your work andL sing your work :(
  17. 17. The “Real” World my first job*but hey, I had a cool desk, right? RIGHT?!
  18. 18. vs. “WhatYes. do you need?”
  19. 19. LOTS of clients =*some* Clients from Hell.
  20. 20. LOTS of clients =*some* Clients from Hell.
  21. 21. A Few Tidbits:
  22. 22. A Few Tidbits: • Who {or what} are clients? • How to talk to clients • Client vs. Designers
  23. 23. Clients are people.
  24. 24. His name is Robert Paulson.
  25. 25. Kill them with kindness.
  26. 26. Lead the conversation.
  27. 27. “Cause it, like, looks cool. Ya know?”
  28. 28. Be a professional.
  29. 29. Be a professional. not a snob.
  30. 30. Clients aren’t designers. That’s our job.
  31. 31. We are problem solvers.
  32. 32. If your design isn’t solvingthe problem, it’s simply artand as a design, is useless.
  33. 33. …sometimes
  34. 34. …sometimes you just have to polish turds. -Mike Janda of Riser Media, Salt Lake City, UT
  35. 35. You are now in theBubble of Awesomeness
  36. 36. Make it BIGGER.
  37. 37. Make it BIGGER.
  38. 38. Make it BIGGER better.
  39. 39. Have a Life.Do things that don’tinvolve design.
  40. 40. “Be culturally literate, because if you dont haveany understanding of the world you live in andthe culture you live in, youre not going toexpress anything to anybody else.” Paula Scher
  41. 41. Make new friends.
  42. 42. Enjoy what you do. Even if you hate it.
  43. 43. *a good* Attitudeand Confidencewill take you farther than even the strongest design-skills.
  44. 44. *a good* Attitudeand Confidencewill take you farther than even the strongest design-skills. This is not the design you were looking for.
  45. 45. Do what excites you.
  46. 46. Do what excites you. Because you can.
  47. 47. Books I’d Recommend:79 Short Essays on Design -Michael BierutMake it Bigger -Paula ScherHow to Be a Designer Without Losing Your Soul -Adrian ShaughnessyHow to Think Like a Great Graphic Designer -Debbie MillmanDesigners Don’t Read -David HoweSeven Habits of Highly Effective People -Stephen CoveyPoke the Box -Seth GodinBlink -Malcolm Gladwell
  48. 48. Thank you :)

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