CAMEX 2011 Ed Session Presentation


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CAMEX 2011 Ed Session Presentation

  1. 1. Course Materials: Online, Mobile, and Partnering Solutions Woody Hunt, President/CEO of BookVolume Friday, February 25 | 12:30 | Session 2-3 – Room 351 D/E – Block 2
  2. 2. WHAT IS ALTERNATE SOURCING? <ul><li>Alternate Sourcing is buying outside of the traditional publisher, wholesaler and buyback sources. </li></ul>
  3. 3. BUYING ONLINE DOES NOT REPLACE YOUR WHOLESALER <ul><li>“ BookVolume has made it easy to shop for hard-to-find books and old editions . It’s an easy one-stop shop!” </li></ul><ul><li>- Sylvia Martinez, Book Buyer, Chaffey College Bookstore </li></ul><ul><li>“ I typically do it on an ISBN-by-ISBN basis. I view results & make buying decisions based on pricing & book condition. Last time, I found 9 out of print books & made about 80% margin on those copies.” </li></ul><ul><li>- Tony Glaab, Associate Manager, Grand Valley State University </li></ul>
  4. 4. BOOKSTORES NEED: TIME SAVING SEARCH TOOLS <ul><li>“ We used to pay a student to search Amazon for books with good prices. Researching a 50+ page booklist is a daunting task when it’s done manually . BV saves a LOT of time and money.” </li></ul><ul><li>- Andy Clark, Book Buyer, Rensselaer Union Bookstore </li></ul><ul><li>“ is a great tool and time saver. It has saved me hours upon hours of scouring the Internet for used books.“ </li></ul><ul><li>- Ryan Licari, Course Book Buyer, Village Commons Bookstore </li></ul>
  5. 5. BOOKSTORES NEED: MONEY SAVING TOOLS <ul><li>“ I could only get a certain title from other companies for $35.00, but BookVolume found a seller on Amazon that had all the copies I need for $13.00 each!” - Ray Hancock, Store Buyer, Yakima Valley Community College </li></ul><ul><li>“ We can’t keep paying $50 for books that are $10 online.” </li></ul><ul><li>- Suzanne Donnelly, Associate Director, Bronco Bookstore </li></ul>
  6. 6. BOOKSTORES NEED: FILTERING TOOLS <ul><li>“ BookVolume's seller mapping feature is invaluable. There is nothing like ordering your desired quantity and having half of those orders come back as canceled because a seller has listed the same copy on 4 or 5 different marketplaces under different seller names. The seller mapping tool allows you to not only flag those sellers for your future use, but also help other book buyers who are playing in the game of online buying.” </li></ul><ul><li>- Heather Gillespie, Textbook Buyer, Lewis & Clark Bookstore </li></ul><ul><li>“ The percent of list price filter protects us from overpaying for books , or, alternatively when list prices rise, from missing out on books we would have normally purchased.” </li></ul><ul><li>- Richard Andrade, CEO and Founder, BarristerBooks </li></ul>
  7. 7. BOOKSTORES NEED: ORDER MANAGEMENT TOOLS <ul><li>“ Having a system that can produce reports will show us what our outstanding items are and who the outstanding sellers are, it makes invoicing much cleaner.” </li></ul><ul><li>- Marianna Mullens, Book Buyer, Reed College </li></ul><ul><li>“ I found that if you add ‘for positive feedback please include packing slip’ in the second shipping field at check out, you can pretty much guarantee you will receive a packing slip each time.” </li></ul><ul><li>- Brian Fetterman, Book Manager, California State University Long Beach </li></ul><ul><li>  </li></ul>
  8. 8. SPOKANE FALLS COMMUNITY COLLEGE CASE STUDY <ul><li>Spokane Community College November 1st- Jan 21 st </li></ul><ul><li>Bought a total of 18,332 books </li></ul><ul><li>17,231 though wholesale </li></ul><ul><li>1,101 though BookVolume </li></ul>
  9. 9. SFCC’s Average Cost of a Textbook “ Online buying helps increase our sales and creates goodwill and lower cost to the students.” - Bruce Chesterman, Course Materials Buyer, SFCC *Figures from Spokane Falls Community College from November 2010 to January 2011
  10. 10. San Diego State’s Average Cost of a Textbook “ BV probably saves us 5 or 10 hours per week when we are actively in the order cycle.” – Tony Sanjume, Director, Course Materials, SDSU Approximate figures from San Diego State University from May to August 2010
  11. 11. <ul><li>“ Our bookstore was losing market share and online providers were undercutting prices. Customers were coming into the store and price comparing online marketplaces on their phones and walking out with out a book. We decided we had to make a change.” </li></ul><ul><li>- Patty McCray-Roberts, Bookstore Manager, Peninsula College </li></ul><ul><li>“ Once I made the decision to start using online buying software, I was able to get a tremendous volume of product for a fraction of the cost . I merged the market price, the wholesale price and buyback to to stay competitive. Through advertising, our store showed students the savings that we were passing on to them, and that was all it took.” </li></ul><ul><li>- Patty McCray-Roberts, Bookstore Manager, Peninsula College </li></ul><ul><li>Before Buying Online </li></ul><ul><li>After Buying Online </li></ul>
  12. 12. PROMOTE YOUR ONLINE SAVINGS <ul><li>“ Market what you plan to do , then market what you are doing and lastly, market what you did !” </li></ul><ul><li>- Patty McCray-Roberts, Bookstore Manager, Peninsula College </li></ul><ul><li>“ Pick a theme and slogan and stick with it , for example we used the theme “Pirate Plunder” and our slogan is &quot;buy used and save your booty!” </li></ul><ul><li>- Patty McCray-Roberts, Bookstore Manager, Peninsula College </li></ul>
  13. 13. GET FACULTY ON BOARD <ul><li>“ I took measures to unify the bookstore and faculty as well. I began advertising directly to the faculty and told them what we needed to do to work together to save the students money. I received 90% compliance from faculty because they understood that if they get their adoptions in early the bookstore has a better chance of getting cheaper books.” </li></ul><ul><li>- Patty McCray-Roberts, Bookstore Manager, Peninsula College </li></ul><ul><li>“ At the end of rush I also started posting which professors adoptions saved the students the most money , and how much. This also encouraged other faculty to get on board.” </li></ul><ul><li>- Patty McCray-Roberts, Bookstore Manager, Peninsula College </li></ul>
  14. 14. THE RESULTS <ul><li>“ In the first year I increased overall book sales by 23,000 dollars and 27,000 the second year. I passed 100% of online savings to the students and saved them well over 100,000.” </li></ul><ul><li>- Patty McCray-Roberts, Bookstore Manager, Peninsula College </li></ul><ul><li>&quot;I'm as small as you can get, and if I can make that much of a difference, so can anyone” </li></ul><ul><li>- Patty McCray-Roberts, Bookstore Manager, Peninsula College </li></ul>
  16. 16. CONTACTS For more information on online buying tools for bookstores, or BookVolume, feel free to connect with any of the following contacts. Woody Hunt, President/CEO, BookVolume (800) 951-3106 ext. 601 [email_address] Kimberly Miller, Senior Account Manager , BookVolume (800) 951-3106 ext. 603 [email_address] Taylor Rasted, Senior Account Manager, BookVolume (800) 951-3106 ext. 604 [email_address] Bruce Chesterman, Course Materials Buyer, Spokane Falls Bookstore (509) 533-8232 [email_address] Tony Sanjume, Director of Course Materials, San Diego State University (619) 594-7495 [email_address]
  17. 17. THANK YOU <ul><li>Andy Clark - Rensselaer Union </li></ul><ul><li>Brian Fetterman - California State University Long Beach </li></ul><ul><li>Bruce Chesterman – Spokane Falls Community College </li></ul><ul><li>Esther Janssen - Peninsula College </li></ul><ul><li>Heather Gillespie - Lewis & Clark College </li></ul><ul><li>Marianna Mullens - Reed College </li></ul><ul><li>Patty McCray-Roberts - Peninsula College </li></ul><ul><li>Ray Hancock - Yakima Valley Community College </li></ul><ul><li>Rachel Bingham - LDS Business College </li></ul><ul><li>Richard Andrade - BarristerBooks </li></ul><ul><li>Ryan Licari - Village Commons Bookstore </li></ul><ul><li>Steve Thurston - Hot Pepper Books </li></ul><ul><li>Suzanne Donnelly - Cal Poly Pomona </li></ul><ul><li>Sylvia Martinez - Chaffey College </li></ul><ul><li>Tony Glaab - Grand Valley State University </li></ul><ul><li>Tony Sanjume - San Diego State </li></ul>