Facebook, Twitter, &
Blogs, Oh My!!
Why Non-Profits Need Social Media & How They Can Use It
By: Taylor Brione Ballard, @ta...
• Blogger & Social Media Strategist
•
•
•
•

ABOUT ME

www.taylorbrione.com
www.twitter.com/taylorbrione
www.facebook.com/...
•
•
•
•
•
•

What is Social Media?
Facebook
Twitter
Blogs
How can it help me raise more money?
Q&A

Social Media For Non-P...
• Forms of electronic communication through which users
create online communities to share information, ideas,
personal me...
• The Fusion of Technology and Social Behavior
• Conversational vs. Lecture
• Naturally Shareable
• Created or Enhanced by...
Is your
organization
one of them?

Source: The Discovery Communications Group
•
•
•
•

Build Community
Share Your Organizations Mission
People Become Part of Your Cause
“Social Media Cultivation”

Why...
•
•
•
•
•
•
•

1.26 Billion Users
128 Million daily users in the US
Post Engagement within first 5 hours 75%
Pieces of con...
Be sure to set up a “Like” Page

Vanity Url
available
after 25
likes
Post come
from the Page
(not admin)

People can
like ...
-can also send
messages to “likers”
-able to schedule post
-must have a personal
page before you can
have a profile, can
a...
• Keep your Facebook page active
• Need one thing posted daily (video, status update, event)

• Respond to people who inte...
•
•
•
•
•
•
•

106 Million total users
460,000 New Accounts Daily
20.6 million adults accessing once a month
55% share lin...
@username

People whose tweets
you are reading

People who
are
connected to
you and read
your tweets

Write 140 character ...
•
•
•
•

67 million people blog on blogging sites
77% of internet users use blogs
23% of Fortune 500 companies have a blog...
• Not all comments will be positive
• How your admin responds says a lot about your
organization
• Apologize when wrong
• ...
Know who your
admin is and be sure
they are able to use
social media
correctly and
professionally
• Got questions? I’ve got answers!
• Or Email me info@taylorbrione.com

Questions or Feedback?
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
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Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)

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An introductory presentation about what social media is, why non-profits it, and how they can use it.

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Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)

  1. 1. Facebook, Twitter, & Blogs, Oh My!! Why Non-Profits Need Social Media & How They Can Use It By: Taylor Brione Ballard, @taylorbrione
  2. 2. • Blogger & Social Media Strategist • • • • ABOUT ME www.taylorbrione.com www.twitter.com/taylorbrione www.facebook.com/taylorbrione http://www.linkedin.com/in/taylorbrioneballard
  3. 3. • • • • • • What is Social Media? Facebook Twitter Blogs How can it help me raise more money? Q&A Social Media For Non-Profits
  4. 4. • Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. -Merriam Webster Dictionary What is Social Media?
  5. 5. • The Fusion of Technology and Social Behavior • Conversational vs. Lecture • Naturally Shareable • Created or Enhanced by consumers/clients What Makes It “Social”?
  6. 6. Is your organization one of them? Source: The Discovery Communications Group
  7. 7. • • • • Build Community Share Your Organizations Mission People Become Part of Your Cause “Social Media Cultivation” Why NPO’s Need Social Media
  8. 8. • • • • • • • 1.26 Billion Users 128 Million daily users in the US Post Engagement within first 5 hours 75% Pieces of content user exposed to at each login 1500 Average time spent per visit 20 minutes Average user connected to 80 fan pages Fastest growing demographic are those 55+ -Digital Marketing Ramblings Facebook 101
  9. 9. Be sure to set up a “Like” Page Vanity Url available after 25 likes Post come from the Page (not admin) People can like without approval
  10. 10. -can also send messages to “likers” -able to schedule post -must have a personal page before you can have a profile, can assign others as admin Visible to search engines Insights and Demographics Available
  11. 11. • Keep your Facebook page active • Need one thing posted daily (video, status update, event) • Respond to people who interact on your wall • Share relevant content of others Facebook 101
  12. 12. • • • • • • • 106 Million total users 460,000 New Accounts Daily 20.6 million adults accessing once a month 55% share links to news stories 72% of corporations use Twitter Average user has 126 followers Sends over a billion tweets every 72 hours -Social Media Add Twitter 101
  13. 13. @username People whose tweets you are reading People who are connected to you and read your tweets Write 140 character message here Hashtag: # followed by a keyword, that can be followed and search on Twitter Tweet: 140 character message sent on Twitter
  14. 14. • • • • 67 million people blog on blogging sites 77% of internet users use blogs 23% of Fortune 500 companies have a blog 60% of users feel more positive about a company after reading its blog Blogging 101
  15. 15. • Not all comments will be positive • How your admin responds says a lot about your organization • Apologize when wrong • Be sure to not post controversial/political content if that’s not the nature of your organization • Be aware of what’s going on Keeping Social Media Positive
  16. 16. Know who your admin is and be sure they are able to use social media correctly and professionally
  17. 17. • Got questions? I’ve got answers! • Or Email me info@taylorbrione.com Questions or Feedback?

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