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Applying Andrew Goodwin's Theory

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Applying Andrew Goodwin's Theory

  1. 1. APPLYINGANDREW GOODWINS THEORY By Tayla Powell
  2. 2. Relationship between the lyrics and visuals: The visuals in my music video will both illustrate and amplify the lyrics, for example the lyric ‘listen to the music of the moment people dance and sing, were just one big family’ while the visuals will show Conrad and Abi, having fun, laughing and joking together as if they are a family, this will also be supported by the flashbacks of their childhood.
  3. 3. Relationship between the lyrics and visuals: There is also a moment when the lyrics are ‘Ive been spending way too long checking my tongue in the mirror. And bending over backwards just to try to see it clearer, but my breath fogged up the glass and so I drew a new face and I laughed’ while the visuals will show Conrad trying on new outfits, such as a gothic style, geek style and street style to attempt to fit the image Abi is looking for, he then smiles and laughs it off, as if he is thinking this is a silly idea. In the lyrics he is explaining to attempt new styles and being someone else, therefore we have made this connection between the visuals and lyrics.
  4. 4. Relationship between music and visuals: At the beginning of the music video, the tempo of the song begins to build up, we can then visually see Conrad is set out to find the love of his life and he will have an adventure to get there, this will be surrounded by bright colours which will help convey the joyous moment. In addition, a similar thing will happen towards the end of the music video, the tempo of the song will slow down and we will be able to visually see the couple together, the sun will be setting in the background and the composition will be filled with subtle colours to help portray the relaxed atmosphere. During the beginning and ending of the song, the cuts will be long and slow to help fit in with the tempo, however when the chorus arrives, the use of close ups and fast cuts will appear.
  5. 5. Particular music videos have their own music style and iconography (codes and conventions): Pop/soul music videos usually base their videos in naturalistic lactations to help create the cool and calm atmosphere. In addition to this, typical pop music videos usually base their music products on romance, whereas soul music generally bases their narratives on family and friends, therefore we have combined these two conventions but creating a relationship between two teenagers who have known each other their whole life (which many people can relate to) to help not only to our primary target audience but the secondary.In addition, usually pop soul media product have heavy narratives, therefore this provoked us to adapt a detail and in-depth narrative to keep the audience hooked on the storyline. Mono-tone colour scheme is used frequently in this type of media texts, considering it is being filming outside (beach, pier and fairground) the lighting we be natural throughout the video, helping to fit into this convention. Using bright colour may attract the wrong target audience. However, in pop media products, usually they are extremely performance based but include clear narrative that reflects the meaning of the lyrics. Taking mind we are using a sub genre, we need to take consider both conventions in the two genres, therefore even though we have created a heavy narrative, we have also conducted a fun, lively performance scene with an interesting location, so it is able to be a part of the narrative as well.
  6. 6. Demand of close ups to promote their image: Similar to other music videos I have analysed, the use of close ups of the artist has been in demand to help promote their image, therefore it is simple that we will use a lot of close ups of Conrad during the performance scene. We will capture various shots from different angles, so we are able to alternate with different shots. The use of close ups will only be used in the chorus, because this is when the tempo starts to get up-beat and lively. In the other versus, there will be common display of long shots and mid shots. This means we are able to experiment with a wide variety of shots. In addition, on the digi-pack, we will also want to display a close up image of Conrad, preferably on the front or back of the album cover, so he is easily recognisable to the audience.
  7. 7. A frequently notion of looking: There will be a notion of looking where Abi is looking for Conrad when he has walked off in disappointment. To evidently establish this we will capture various shots of Abi looking for Conrad, we will then intertwine this, so it looks continuous
  8. 8. A frequently notion of looking: There will also be a notion of looking when young Conrad looks up from writing in his notepad to find Abi starring at him.
  9. 9. Intertextual references from other forms ofmedia e.g. film, television, series, music videos etc: The costumes in my music video so have reference to Taylor Swift’s ‘Mine’ music video, due to the sharp snaps of dark clothing, with colourful themes. However, it does have an Intertextual reference from the film ‘500 Days of Summer’ due to its non- linear narrative and romance plot in which Tom likes Summer, they fall in love and clips of the couple having fun, laughing and joking are displayed however Summer then finds another man, Tom is disappointed, although at the end, the couple are reunited. In addition, there is also an influence from reggae artist – Bob Marley due to the tempo and instruments being used in the song.

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