More time and money via social media
Agenda
Why bother?
The secret to social media success
Differences – a social media mindset
Getting started quickly and eas...
Why bother?
“Through a combination of social media and traditional
business methods, I’ve achieved much greater success th...
Why bother?
ROI:
Social Media gives you an opportunity to connect. If you embrace
it then the potential results are:
- hig...
The secret to social media success
Key points to remember:
- Social Media isn’t Broadcast Media – whilst the occasional
me...
The secret to social media success
Engagement is not always business related:
“One new client I gained from twitter was as...
The secret to social media success
Indirectly gaining clients is more often true:
Social Media gives you a chance to speak...
The secret to social media success
1) Regular use of Social Media is recommended – if you are
not engaging with people wit...
Differences – a social media mindset
Congratulations, you may now have just become:
A journalist
A photographer
A TV prese...
Differences – a social media mindset
Always remember… Social Media is public, what you say
today could end up as news in t...
Differences – a social media mindset
Also remember… there is no delete button on the web. What
happens on the web, stays o...
Differences – a social media mindset
Sadly, we have to mention trolls:
Differences – a social media mindset
Trolls
Whilst healthy, respectful, debate is to be welcomed - a troll is someone
who ...
Differences – a social media mindset
Agree to disagree, respectfully – remember what you say
online is public and forever…
Getting started quickly and easily
Twitter is the site I recommend as it is easy to pick up, but you
will still learn all ...
Next steps
Follow me online where I share tips and advice:
Twitter @taxhelpukcom
You can also claim a free electronic copy...
Free copy of Power Climb Book
Free copy of Power Climb Book
“To read Power Climb is to empower yourself to earn more through
learning more and gain grea...
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More time and money via social media

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In 2015 and 2016 I won awards for 'best use of social media for business.'

I've updated my presentation on both YouTube and Slideshare, sharing the keys to success with social media.

There are quite a few people who don't get Social Media, and may think it is just telling people what they had for breakfast.

Used correctly, Social Media can have a great influence on business resulting in more clients, shorter meetings as well as other benefits.

In this presentation, which is based on one I delivered in the UK and Spain in 2011, I share how I have found success with Social Media in my own business.

I first started using Social Media in 2008, my book on how to combine online and offline networking was published in 2010 and endorsed by Dr Ivan Misner, the founder of BNI.

https://www.taxhelp.uk.com/blog

http://www.youtube.com/user/taxhelpukcom/

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More time and money via social media

  1. 1. More time and money via social media
  2. 2. Agenda Why bother? The secret to social media success Differences – a social media mindset Getting started quickly and easily Next steps
  3. 3. Why bother? “Through a combination of social media and traditional business methods, I’ve achieved much greater success than either on their own. Social media can actually save time if you use it effectively” James McBrearty
  4. 4. Why bother? ROI: Social Media gives you an opportunity to connect. If you embrace it then the potential results are: - high conversion rate for new clients - shorter initial meetings - better search results - low costs
  5. 5. The secret to social media success Key points to remember: - Social Media isn’t Broadcast Media – whilst the occasional message about what you sell is ok, just broadcasting ‘buy my widgets’ is not the key. - The key is in the name Social Media – engagement will bring results.
  6. 6. The secret to social media success Engagement is not always business related: “One new client I gained from twitter was as a result of a conversation started about what movie to watch on a public holiday... not because I was broadcasting messages about what I do” James McBrearty
  7. 7. The secret to social media success Indirectly gaining clients is more often true: Social Media gives you a chance to speak about your beliefs and goals, these will all add to the picture people have about you. “People do business with people like themselves”, so it gives you the opportunity to let them know more.
  8. 8. The secret to social media success 1) Regular use of Social Media is recommended – if you are not engaging with people within a reasonable time when they contact you, it is better to not use Social Media at all. 2) Share valuable content – depending on your audience, you can help people by saving them time in finding out things for themselves. 3) Engagement – if the account is in your name then it should be you that uses it, rather than someone else on your behalf.
  9. 9. Differences – a social media mindset Congratulations, you may now have just become: A journalist A photographer A TV presenter
  10. 10. Differences – a social media mindset Always remember… Social Media is public, what you say today could end up as news in tomorrows paper.
  11. 11. Differences – a social media mindset Also remember… there is no delete button on the web. What happens on the web, stays on the web – forever. Even if you delete something, someone will always have a copy.
  12. 12. Differences – a social media mindset Sadly, we have to mention trolls:
  13. 13. Differences – a social media mindset Trolls Whilst healthy, respectful, debate is to be welcomed - a troll is someone who posts negative comments on content you have created, just for fun to try and get a reaction. As a content creator, you are making your view public – some people may disagree. Indeed, one person I know says that for everything created, no matter what, you will always get a small negative response. However, you should concentrate on helping the majority that receive benefit from your content.
  14. 14. Differences – a social media mindset Agree to disagree, respectfully – remember what you say online is public and forever…
  15. 15. Getting started quickly and easily Twitter is the site I recommend as it is easy to pick up, but you will still learn all the major principles there. A mobile phone is all you need – you can turn otherwise dead time into productive time, wherever you are.
  16. 16. Next steps Follow me online where I share tips and advice: Twitter @taxhelpukcom You can also claim a free electronic copy of my second book, full of easy to use Social Media tips by asking online…
  17. 17. Free copy of Power Climb Book
  18. 18. Free copy of Power Climb Book “To read Power Climb is to empower yourself to earn more through learning more and gain greater enjoyment from the journey to the top. With this book, James continues the purposeful work he began with his first book, Chocks Away… helping small business owners achieve more by applying simple, affordable-to-implement tips that will propel business performance and free up time to enjoy other areas of life outside of business. Do yourself a favour and read this book!” Dr Ivan Misner, New York Times bestselling author

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