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Successful Prototyping


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How to do successful prototyping.

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Successful Prototyping

  1. 1. SUCCESSFUL PROTOTYPING Presented by: Michael Wakahe Founder: Tawi
  2. 2. Prototyping • Successful new products require constant, disciplined, experimentation • 5 business stages are: 1. Discovery 2. Validation 3. Efficiency 4. Scale 5. Sustain
  3. 3. Premature Scaling Premature scaling is the most common reason for startup failure Is an internal problem Startups can prematurely scale their team, their customer acquisition strategies or over- build the product.
  4. 4. Prototyping • Steps to follow: – Nailing the Customer Pain – Nail the Solution – Nail the Go-to-Market Strategy – Nail the Business Model – Scale It
  5. 5. Prototyping MFS = Minimum Feature Set
  6. 6. Prototyping Tips You need to get into the field MVP - display to clients Need to measure in order to get a Product/Market Fit Don't be scared of pivoting
  7. 7. Prototyping Tips • Not to be too emotionally attached to your creation/idea • Fewer features are better • Distinguish between Users vs Customers
  8. 8. Prototyping • Prototype Demo • Contact:
  9. 9. Prototyping - References • Startup Genome Report Extra on Premature Scaling - August 29th, 2011 • Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation by Nathan Furr and Paul Ahlstrom
  10. 10. Prototyping • Prototype Demo • Contact: