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2013 UPC Barcelona: A business model generation workshop


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This is the summary of the workshop about business model generation that I'll carry out at the Technical University of Catalonia (UPC) on April 10th 2013.

You work in research, and you love what you do. One day, you realize that what you have been working on for a couple of years is hitting the market fast. Very good news! So you'd like to set up a start-up to be the next big thing, but you don't know how to start. Others do and create great companies. So you let the opportunity fade away ...

The purpose of this session is to change this situation, and give participants some tools to help them transition from smart researchers to successful business owners. The contents will be the following:

1. Introduction: why you should think about starting your own business.
2. Business model canvas: analyze any business with 9 powerful building blocks.
3. The lean start-up model: how to create a great company with little money.
4. The elevator pitch: how to communicate your business idea.

After the theoretical foundations, the participants will be divided into groups that will work on the practical side of it.

Published in: Technology, Travel, Business
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2013 UPC Barcelona: A business model generation workshop

  1. 1. From researchtoa successful start-upDiego
  2. 2. Introduction
  3. 3. The Hedgehog Concept
  4. 4. Where do you want to be?
  5. 5. Business Model Canvas
  6. 6. Better this Way
  7. 7. Why is this tool useful?DesignTestPivot
  8. 8. The 4 stepsby Steven Gary Blank
  9. 9. The 4 stepsby Steven Gary Blank
  10. 10. Why does this Methodology Work?Minimum amount of resources at each stepClient involvement from the beginningEvery iteration makes you learn and improveValidation at tauyou <language technology>
  11. 11. Technology Adoption Lifecycle
  12. 12. Elevator pitch essentials
  13. 13. The Pixar PitchOnce upon a time there was ….Every day, ….One day, …Because of that, ….Because of that, …Until finally, ...
  14. 14. Elevator pitchCustomerProblemSolutionCompetitionUnique Selling PointMagic insideBusiness modelCall to action
  15. 15. 9 C’sConciseClearCompellingCredibleConceptualConcreteConsistentCustomizedConversational
  16. 16. Made to stickSimpleUnexpectedConcreteCredibleEmotionalStories
  17. 17.
  18. 18. Time for Practice