2013 Tekom Wiesbaden: A Business Model Generation Session

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Technology and languages. A good mixture that enable new business models. Currently, it seems that most of the industry is divided among technology/tool vendors, content creators, and translation companies. However, the most profitable businesses might arise from the convergence of the three. In this workshop, the business model canvas tool will be presented, as a way to generate new business opportunities, and the basics of a great elevator pitch will be given. After that, if the audience is interested, it will be divided into groups for a design thinking workshop to generate new business opportunities.

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2013 Tekom Wiesbaden: A Business Model Generation Session

  1. 1. A Business Model Generation Session Diego Bartolome, CEO tauyou <language technology> diego.bartolome@tauyou.com @diegobartolome
  2. 2. 5 cents about me
  3. 3. 5 cents about you
  4. 4. Once upon an industry ...
  5. 5. The Innovator's DNA Questioning Observing Experimenting Networking Associating
  6. 6. But ... What is a Business Model?
  7. 7. A business model A business model describes the rationale of how an organization creates, delivers, and captures value
  8. 8. Business Model Canvas
  9. 9. Customer segments For whom are we creating value? Who are our most important customers? Examples Mass Market Niche Market Segmented Diversified Multi-sided platforms
  10. 10. Value proposition What value do we deliver to the customer? Which customer problem do we solve? Which customer needs do we satisfy? Some examples that contribute to value Newness Performance Customization Getting the job done Design Brand/Status Price Cost reduction Risk Reduction Accessibility Convenience/Usability
  11. 11. Positioning your Value Creating a distinct impression in the customer's mind You need to Differentiate Find something I can do best but others cannot replicate Less is more Be selective in the target It's not about you, it's about the others
  12. 12. Positioning your Value Creating a distinct impression in the customer's mind You need to Differentiate Find something I can do best but others cannot replicate Less is more Be selective in the target It's not about you, it's about the others
  13. 13. Channels Through which channels customers want to be reached? Which channels work best? How are we integrating them with customer routines? Channel Phases Awareness – Evaluation – Purchase – Delivery – After Sales Own/Partner Channels Direct/Indirect
  14. 14. Sales process Product knowledge Prospecting and approaching Qualifying/needs assessment Presentation Negotiation Close Follow-up
  15. 15. Customer relationships What does the Customer want to establish and maintain? How costly are the ones we have established? How are they integrated with our model? Categories (Dedicated) Personal Assistance Self-service Automated Services Communities Co-creation
  16. 16. Revenue streams For what value are customers willing to pay? How much does each Revenue Stream contribute to overall revenues? How to generate Revenue Asset sale Brokerage fees Usage fee Advertising Subscription fees Licensing Lending/Renting/Leasing
  17. 17. Main Free Business Models Freemium (Linkedin) Advertising (Facebook) Cross-subsidies (DVDs in Walmarkt) Zero marginal cost in distribution (Music) Labor exchange (Quora) Gift economy (Freecycle)
  18. 18. Business Model Canvas
  19. 19. Key Resources What Resources do our Value Propositions/Distribution Channels/Customer Relationships/Revenue Streams require? Categorization Physical Intellectual Human Financial
  20. 20. Key Activities What Key Activities do our Value Propositions/Distribution Channels/Customer Relationships/Revenue Streams require? Categorization Production Problem solving Platform/network
  21. 21. Key Partnerships Who are our Key Partners? Who are our key Suppliers? Which Activities do they perform? Which Resources are we acquiring? Optimization and economy of scale Reduction of risk and uncertainty Acquisition of particular resources and activities Motivations
  22. 22. Cost structure What are het most important costs? Which Key Resources/Activities are most expensive? Two extremes Cost-driven Value-driven
  23. 23. YOUR Canvas
  24. 24. Some insights It's not about you – It's about them The power of What If questions (and Why) Importance of the Team Analyze the Environment first
  25. 25. When is it time to innovate?
  26. 26. SWOT Analysis From Current Canvas to Future Model Blue Ocean Strategy Eliminate Raise Reduce Create
  27. 27. Lean Implementation
  28. 28. Customer Development
  29. 29. The People Who Are Crazy Enough to Think They Can Change the World, Are the Ones Who Do Diego Bartolome CEO tauyou <language technology> diego.bartolome @ tauyou.com @diegobartolome

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