2013 ELIA ND Munich: The future LSP: Partnering for Innovation


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In today’s competitive market, LSPs face multiple challenges for future growth. The industry is changing in giant leaps and LSPs are reinventing themselves as Language Solution Partners as sophisticated customers require services in which technology plays a key role. To meet these demands, Nova and tauyou have partnered in a collaboration that is developing language solutions with a clear focus on innovation. In this session, we will describe the methodology used to identify, develop and test new products and services, and our initial outcomes. Among these innovations, we will comment on Machine Translation and the development of an API to communicate Nova with the customer’s documentation (CMS, webs, social media, etc.), streamlining processes, lowering administrative burdens and expediting the delivery of services.

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2013 ELIA ND Munich: The future LSP: Partnering for Innovation

  1. 1. The Future LSP:Partnering for Innovation
  2. 2. Dare - Do
  3. 3. Porter 5 Forces Analysis
  4. 4. The Need to InnovateHigh Powerof BuyersAlmost no entry barriersLowDifferentationof SuppliersSubsititutes:Online MTCrowdsourcingTranslationis acommodityMarket trends:Words producedChanging role of LSPInternal driver:Ambition for growth
  5. 5. The Hedgehog Concept
  6. 6. Why In CooperationNova Language ServicesKnowledge of the marketClients worldwideProcess and linguistic skillstauyou <language solutions>Technological skillsInnovation history
  7. 7. A Business Model Canvas
  8. 8. A Business Model CanvasBlue-chipcompaniesEnd clientsValue pricingDirect salesSEO/SEMAutomatedsolutionsR+DSalesPeopleTimeNewnessPerformanceCostIntegratorsTechnologypartnersSalesHW/SW infrastructurePeople
  9. 9. Cooperation ProcessBased on Lean principlesIdea GenerationFilteringMinimum Viable Product ImplementationMarket/Customer ValidationProduct ImprovementIterate or PivotCooperationprocess
  10. 10. Why is this Process Useful?
  11. 11. Cooperation First OutcomesMachine TranslationAPISocial Media Translation
  12. 12. BACKGROUNDRomance languagecombinationsSpanish and CatalanMT since 200250% productivityincrease35% margin increaseBetter use oflanguage expertsCHALLENGES60% of production inother languagesMedical, legal andfinancial domainsAttitude of providerstoward technologyPartnering schemeImplementationcostsOBJECTIVES10% margin increase25% increase inproductivityFaster turnaroundsIntegration with CATworkflowGreatercompetitiveness,larger accountsMT - 2009
  13. 13. Double-digit margin increase28% faster turnaroundsImproved TM-MT-terminology processMedical content (clinical trial protocols)Higher volumes to best providersLower percentage errorDifferent service levelsMore competitive quotesMeet aggressive deadlinesLowest complaint rate : 0%Larger accountsx6 volume increase 2010-201210 Million words in 2012ES ↔ EN CA GL PT EN FR ITMT - 2012
  14. 14. It is a system level connection that allows theclients system to order translations directly,without requiring manual input.APIAn API is like a direct linkbetween the clientswebsite or CMS and theLSP
  15. 15. BACKGROUNDIncreasing demandof web translationHigh volumes ofshort, regularupdatesManagement time +multiple versionsManual copy-pastingTAUS translation APIspecificationsCHALLENGESIT developmenttime/costsDifficult tounderstand byclientsImplementation andtesting with existingclientsAdaptation to openstandards anddifferent CMSOBJECTIVESIncrease customersatisfaction andretentionReduce PM tasksFaster turnaroundsAutomation of e-contents translationworkflowE-commerce andtech companiesAPI
  16. 16. API Implementation Timeline
  17. 17. BACKGROUNDImportance of SocialMedia MarketingInstantaneousdissemination of avariety of contentsNeed to reach finalclients in theirnative languageNeed to monitor andmanage social mediareputationCHALLENGESLanguage: “InternetSpeak”New FormatsHybrid TranslationContext-less contentsFast-responseWorkflow andrelation withtranslatorsOBJECTIVESPM automationCreation of aseparate WorkflowDesign of a newbusiness modelAlmost real-timeturnaroundsLarger accountsSocial Media Translation
  18. 18. ThanksDiego BartolomeCEOtauyou language technology@diegobartolomedbc@tauyou.comGuillem VidalCOO AV & Interpreting Dpt.Nova Language Services@NovaLanguageSerguillem@nova-transnet.com