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App monetization in taiwan (2015 january) external

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Mobile game monetization overview in Taiwan

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App monetization in taiwan (2015 january) external

  1. 1. App Monetization in Taiwan Jan 2015 Tatsuo Sakamoto
  2. 2. Summary ● Mobile monetization situation is good & the market is growing fast ● Use top global solution providers + few local companies
  3. 3. Taiwan monetizes well
  4. 4. History of in-app payment M/Y Event Jun/2011 Taipei City Government’s lawsuit → Apple accepted 7-day free trial, Google ceased the sale of paid apps Dec/2012 Google won the lawsuit Mar/2013 Apps back to Google Play → Taiwan broke the top 5 in half a year 2014 Google Play started carrier billing (FET)
  5. 5. Growth of Smartphone Penetration Global Average +23%+36% +89% +14% USTaiwanJapan HK Korea mobile phone Users Smartphone Users +12% 59% 54% 65% 72% 81% Sources : GroupM, March 2014, eMarketer, June 2014
  6. 6. Growth of Mobile Games DLs and Revenue 2013 2014 IAP Revenue have achieved the 2X of 2013 in the 2014Q1-Q2 Total DLs have grown +30% Q1 - Q2 2013 Vs. Q1 - Q2 2014 21 Billions DLs in 2013 App Store market size for game(iOS + GooglePlay) $10.7B paid out in 2013 $10.1B already paid out in 2014 Q1~Q2 Sources : App Annie
  7. 7. Revenue Growth of Key Countries (H1 2013-2014) iOS 250 (%)Android 200 150 100 50 0 USA Japan Korea Taiwan HongKong Global Avr. 0 (%) 600 500 400 300 200 100 Sources : App Annie
  8. 8. Standard monetization methods work Reward ads In-app Purchase Ad network Paid app
  9. 9. Freemium is prevalent business model USA Japan Korea Taiwan HongKong Free + IAP Paid + IAP Paid App Sources : Asia: The Leading App Market in the World January 2014, App Annie 200 Top developers 193 monetize 122 monetize w/ Ad Network
  10. 10. Global players + local companies Reward Ad network
  11. 11. Confidential eCPM : 30-40% of Japan (constantly growing)
  12. 12. Interstitial has become standard 70% Interstitial adoption % Confidential
  13. 13. [appendix] What’s Interstitial ads?
  14. 14. Thank you!

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