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140321 Android Bazaar and Conference (sharing)

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Android Bazaar and Conference 2014 で発表した「Let's Go Global with your mobile application」的なスライドです。多分これだけ見てもワケ分からないと思います。

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140321 Android Bazaar and Conference (sharing)

  1. 1. 1 I went to…
  2. 2. 2 ↑ Number of Japanese exhibiters!! Awesome speakers →
  3. 3. 3 Then I went to…
  4. 4. 4 Where are Japanese? Even though Japan is “mobile” country,
  5. 5. Ready to Go Global? Tatsuo Sakamoto
  6. 6. 6 What is your ? •  Fairly known developer in Japan? •  Go back to a large company? •  World-wide superstar?
  7. 7. 7 “Whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.” –Steve Jobs
  8. 8. 8 Why “global market” looks scary?
  9. 9. 9 Lack of information Lack of experience It is just
  10. 10. 10
  11. 11. 11 Share Try Learn
  12. 12. 12 3 thing to care
  13. 13. 13 Creation Promotion Monetization
  14. 14. 14 Creation ü  Simple §  make everyone understand §  minimum words §  no cultural context ü  Emotion §  curiosity §  frustration §  amusement §  desire
  15. 15. 15 Promotion ü  Platform §  OS / Tablet ü  Language §  description / icon / image ü  Test §  Canada, AU, North Europe §  South East Asia ü  Social §  SNS §  video sites
  16. 16. 16 Monetization ü  Spend minimum time ü  Understand the users ü  Choose right solution
  17. 17. 17 Automate your operation
  18. 18. 18 Maximize in-app purchase & ad revenue with single interstitial ad unit
  19. 19. 19 Ad monetization and user analysis with single SDK and interface
  20. 20. 20 Tatsuo Sakamoto Thank you!

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