Social media 101 for Academics


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From a workshop we ran for academics wanting to dip their tow into the world of Social Media.

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Social media 101 for Academics

  1. 1. Social Media 101 (for academics) Andy Tattersall Claire Beecroft Image used under a Creative Commons by attribution licence © Jason A Howie
  2. 2. Workshop Timeline What is Social Media? Glossary of terms Netiquette and professionalism Privacy and security Social Media resources Tools for managing Social Media
  3. 3. * © The University of Sheffield * Used under a Creative Commons By Attribution Licence © Some rights reserved by Veni Markovski Tim #1
  4. 4. * © The University of Sheffield *
  5. 5. * © The University of Sheffield * Used under a Creative Commons By Attribution Licence © Some rights reserved by jeffward com/photos/70998355@N00/5900142046/sizes/l/in/photolist-9ZnLF1/ Tim #2
  6. 6. Blogger image by Travelin’ Librarian: used via CC BY-NC-SA 2.0)
  7. 7. Web 2.0 is... It is the ‘Read – Write Web’ It is the ‘Social Web’ It is the Web today A state of mind
  8. 8. * © The University of Sheffield * Wisdom of the Crowd Used under a Creative Commons By Attribution Licence © Some rights reserved by James Cridland
  9. 9. * © The University of Sheffield * Diffusion of Innovation
  10. 10. Social Media is… “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” Kaplan Andreas M., Haenlein Michael (2010). "Users of the world, unite! The challenges and opportunities of social media". Business Horizons 53 (1). p. 61.
  11. 11. * © The University of Sheffield *
  12. 12. * © The University of Sheffield *
  13. 13. * © The University of Sheffield *
  14. 14. Glossary of terms: Avatar Blog Bookmarking Chat Circles Connections Creative Commons Curation Follow Friday #FF Friends Hashtag Like Lurker Mashup Meme Newsfeed Podcast Retweet RSS Feed Troll
  15. 15. Search 101 See if you can find something out about a colleague or a friend that you didn’t already know.
  16. 16. Netiquette Being a ‘Digital Citizen’ (see also ‘digital literacy’) The ability to participate in society online ● Be polite ● Remember your conversation is no longer private ● Don’t start fights you cannot finish ● Don’t get into fights ● Don’t say something that you would not be prepared to say in public ● Don’t troll ● Don’t share poor quality information Mossberger, Karen. "Digital Citizenship. the Internet.society and Participation By Karen Mossberger, Caroline J. Tolbert, and Ramona S. McNeal. [Online] [Last Accessed 7/2/2014]
  17. 17. Neknomination: Facebook responds to craze after deaths
  18. 18. Don’t use Social Media When you’re drunk Angry Argumentative Upset Unhappy (frequent online moaners usually get offloaded) Have a really stupid idea/thought
  19. 19. Epic # tag fails ● Susan Boyle Album Launch ● Chester Literary Festival ● Research in Motion (BlackBerry) job opportunities ● Burger King’s promotion of new French Fries - What the French Fry ● When Thatcher passed away ● MacDonalds, British Gas and Waitrose
  20. 20. Look away if you want to miss the results #susanalbumparty #Clitfest #RIMjobs #WTFF #nowthatchersdead The rest tried to reach out and got their hands broken
  21. 21. It’s not just students who faux pas and-university-on-public-facebook-profile/ [Last Accessed 7/2/2014] [Last Accessed 7/2/2014]
  22. 22. Social Media reflects real life Used under a Creative Commons By Attribution Licence © Some rights reserved by Yo To SEO! Communities that: ● support each other ● fight with each other ● understand each other ● misunderstand each other ● don’t understand politeness ● don’t want to be polite ● want to educate you ● want to learn from you ● want to be your friend ● want you to their friend ● want you to be there (sometimes always) ● want you to like what they like ● want you to buy their stuff ● want to hurt you
  23. 23. What’s the worst that can happen? The End of Kindness: Weev and the cult of the angry young man Rare Twitter username 'stolen' man [Last Accessed 7/2/2014] [Last Accessed 7/2/2014]
  24. 24. Used under a Creative Commons By Attribution Licence © Some right reserved by Speculum Mundi
  25. 25. Applying Social Media to ScHARR ● Tweet and blog about your papers, presentations, ideas, thoughts, opinions, interesting articles ● Make a video promoting your research, encouraging patient participation for CTs ● Write a short article for The Conversation, Scholarly Kitchen, ScHARR Blog, react to health news stories that relate to your research
  26. 26. Applying Social Media to ScHARR (2) Podcasts to help share your ideas and research Pinterest to save useful academic posters and infographics Academic Social networks (ResearchGate, Google Scholar, Mendeley) to stay in contact with peers and their work and promote your own Curation tools for teaching prep and formative tasks (Padlet, ScoopIT, Pocket, Readability)
  27. 27. What do you think you should be sharing, discussing, commenting on? Every week on the BBC Website we see stories about: Public health, alcohol pricing, assistive technologies, cancer, drug pricing, NHS, patient treatment, emergency services, pandemics, breast feeding, mental health, clinical trials...
  28. 28. Popularising what you do 1. Used under a Creative Commons By Attribution Licence © Some right reserved by Swedish Pavillion 2. Used under a Creative Commons By Attribution Licence © Some right reserved by Kris Krug 3.
  29. 29. We are already on the way... ● Potential issues with NHS 111 were lost in rush to roll it out ● Watch out for abuse of statistics in health policy (136 comments) ● Ban on below cost alcohol sales would be 40 times less effective than minimum pricing (78 Tweets) minimum-pricing-21865 [All last accessed 7/2/2014]
  30. 30. Social Media Myths ● My demographic don’t use Social Media ● I can’t show my personality on Social Media ● It will take up too much of my time ● Only celebrities and trolls use Social Media ● It’s a passing trend ● It’s not really work
  31. 31. Social Media Myths Debunked ● Increased number of academics and over 50s using Social Media ● Who says you can’t use your personality? As long as that personality is professional, does not offend or get you the sack ● It will take up as much time as you give it - everything in moderation (but it can be addictive) there are tools for better management ● Only celebs and trolls use Social Media - everyone uses it ● It’s a passing trend - over 1 Billion active users on Facebook is more than a trend ● It’s not really work - It depends how you use it, it is a superb way to make contacts, find work, sell your work, build your profile
  32. 32. Social Media Myths (2) ● You have to be technically gifted to use Social Media ● I don’t have time to use it ● Only my friends can see what I post on Facebook ● If I delete something on the Web it’s gone forever
  33. 33. Social Media Myths Debunked (2) ● If you can use a smartphone, text, or email you can use Social Media ● By employing your mobile device more you can make time (71% of people use Social Media on their mobile device) ● Others can share your content, post things about you, Facebook tracks you when you are not on it - facial recognition ● If I delete something on the Web it’s probably still there in a cache, has been ReTweeted, blogged, captured. 71-of-people-use-mobile-to-access-social-media/
  34. 34. Who are your peers and are they on Social Media? Try searching for academics who are your peers based at other institutions. Are they on: Twitter, ResearchGate, LinkedIn, Mendeley? Have they written articles other than peer- reviewed papers (such as blogs, comment pieces)?
  35. 35. Privacy “If you are not paying for the product - you are the product”
  36. 36. Privacy (not just Social Media) •21% of internet users have had an email or social networking account compromised •12% have been stalked/harassed online •11% have had important data stolen •6% have had their reputation damaged •4% have been led into physical danger because of something that happened online (no. of respondents = 792) –
  37. 37. What Social Media tool do you want to know more about?
  38. 38. Managing your Social media presence Hootsuite/Tweetdeck Manageflitter IFTTT Lastpass
  39. 39. Further resources GMC Doctor’s use of Social Media HR and Social Media in the NHS Social Media, Social Science & Research Ethics