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The Responsive Enterprise: Capitalizing on Disruptive Change

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The six crucial elements for a dramatically changing business environment.

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The Responsive Enterprise: Capitalizing on Disruptive Change

  1. 1. Copyright © 2016 Tata Consultancy Services Limited The Responsive Enterprise: Capitalizing on Disruptive Change Krishnan Ramanujam, Vice President and Global Head – Consulting & Enterprise Solutions February 2016 PERSPECTIVES Volume 7 | Chapter 1
  2. 2. Companies that react first and best to cross-currents in their markets are the ones that survive Apple’s phenomenal success was a result of focusing its formidable design, packaging, and marketing powers on the new forms of digital technology Walmart adapted to the internet’s threat and now has a thriving ecommerce business Surviving and thriving in a sea of change @
  3. 3. Monitor and improve customer experience across all channels Install technologies that enable new processes for marketing, selling to, and servicing customers Speed up product and service innovation for changing customer needs Fundamental areas that demand change Achieve business model innovation
  4. 4. Being responsive is easier said than done A responsive enterprise transforms the way it organizes business processes and IT, and how it pursues market opportunities. Transformation can be difficult for successful, experienced executives who resist new ways of doing business. GE was slow to recognize the need for change but is now rapidly returning to its roots as an industrial products company, while growing a services business around it.
  5. 5. Six elements of a responsive enterprise Business Strategy + Operations Design + IT Design All Aboard the Change Express Rapidly Implementable Enterprise SystemsDigital DNA Skills and Talent for Differentiation Detection of the Need for Business Model Innovation
  6. 6. Senior executives need to believe that digital technologies have, and will continue to revolutionize their industry In a responsive enterprise, digital DNA represents the worldview and insights that guide executives’ thinking about the business Leaders should build a clear understanding of what customers value and how digital technologies can help deliver it 1. Build digital DNA at the top
  7. 7. Standardizing processes by implementing enterprise systems on the cloud Redesigning the customer experience through focused, speedy trials for new processes Optimizing the supply chain in response to product proliferation, micro-segmentation of customers, and the Internet of Things 2. Meld strategy, operations design, and IT Companies must simplify their business models by:
  8. 8. Customer-facing functions need standard systems to support business processes Waterfall approaches should be replaced with agile development techniques that combine business process design, software development, and IT operations Standardization and cloud-based software will help companies build new systems faster 3. Rely on enterprise systems
  9. 9. Companies need to grow and attract talent for the new roles created by digital technologies: data scientists, IoT experts, and digital and social media marketers. Among the most important are Big Data number-crunchers who can provide accurate insight into the effectiveness of products and processes. Retraining employees with the ability and desire to master new skills is imperative, as new talent may be difficult to find. 4. Build skills and attract talent
  10. 10. Companies need to ‘sense and respond’, and identify emerging technologies that are truly disruptive Managers must set aside time to understand business model implications of technologies and test new business models 5. Nurture business model innovation
  11. 11. Multiple changes – in business models, processes, technologies, and skills – pose a significant challenge for leaders Managing cultural change through clear communication and organizational design is key to the success of IT enabled transformation initiatives Senior managers must harness the continuous customer feedback from digital media to reshape their companies’ futures 6. Get on board the fast-moving train
  12. 12. IT Services Business Solutions Consulting The Responsive Enterprise: Capitalizing on Disruptive Change Contact a ConsultantRead More
  • rigarg1

    Feb. 17, 2016

The six crucial elements for a dramatically changing business environment.

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