Forces of
disruption
are at work
 SMAC
 3D printing
 Gamification
 Internet of things
- Near Field Communication
- Sensors Connecting Everything
What is
their impact?
ECONOMY
cutting across
Source: Deloitte Study
TRANSFORMATION
cutting across
 Rapid commoditization
 Radical impact on pricing power, cost
structure
 Multiple Davids constantly thre...
INDIVIDUAL
cutting across
Low
Change
High
Change
Degrees of Change
in Products and Services
1 2 3 4 5
Customer
Service
Mar...
What are the
customer
“asks”?
Applications
that are, both,
useful and
easy to use
USABILITY TESTING
Source: The New Digital Mobile Consumer: How Large C...
Real-time, speedy
interaction for
faster and better
informed
decision making
PERFORMANCE TESTING
Source: The New Digital M...
Business functions
that „touch‟
consumers and the
back end to work in
a unified way
VALUE CHAIN TESTING
Source: The New Di...
What is
QA‟s role in
Digital
Transformation?
play a very critical
role in
delivering the
right
customer
experience
brand
protection
risk mitigation
At a BUSINESS level...
straddle the
entire value chain
enable a
continuous move
to production
assure quality
with shrinking
time and budgets
At a...
And hence, QA and Testing
have evolved
to embrace the
assembly line
approach
and echo
industrial
automation and
instrument...
What
does TCS bring
to play?
Viantinono.
Spishcotintaio.
Minstrentatinon.
Innovation.
Sophistication.
Instrumentation
Rapid Testing
Innovation Driven Delivery
Lean Assurance Operations
Sophisticated Tools
Business Assurance
Rich Customer Ex...
Assurance framework to effectively manage Digital Transformation
Content
Distribution
& Delivery
Content
Aggregation
Conte...
What
value have we
delivered?
Assuring Digital Transformation for a Leading Healthcare Company
Before
After
Unified navigation menu
One Channel
Login
Un...
Video Streaming Assurance for a Leading Telecom Service Provider
Enabled faster entry into new revenue generating avenues
...
Innovation.
Sophistication.
Instrumentation
Assurance @TCS
How will
QA and Testing
continue to
reinvent itself?
Doug Sanders
Senior Director – TQM
Comcast
Dr. Jeffrey Phillips
Chief Technology Officer - Fellow
Lockheed Martin
Robert K...
TCS PoV: Emerging Wave of Digital Disruption & the Role of QA by Siva Ganesan, VP & Global Head, TCS Assurance Services
TCS PoV: Emerging Wave of Digital Disruption & the Role of QA by Siva Ganesan, VP & Global Head, TCS Assurance Services
TCS PoV: Emerging Wave of Digital Disruption & the Role of QA by Siva Ganesan, VP & Global Head, TCS Assurance Services
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TCS PoV: Emerging Wave of Digital Disruption & the Role of QA by Siva Ganesan, VP & Global Head, TCS Assurance Services

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Emerging Wave of Digital Strategy and Assurance Surfboard - Social Media, Big Data, Analytics and Mobility have driven an aggressive digital disruption across many industries. Tuned to these imperatives, organizations are planning to implement holistic digital strategies to stay competitive. To successfully embark on this transformation, it is imperative to have a robust Assurance (QA & Testing) strategy as traditional Assurance strategy does not really serve the needs of enterprises today

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  • Siva Ganesan,VP & Global Head, TCS Assurance Services
  • TCS PoV: Emerging Wave of Digital Disruption & the Role of QA by Siva Ganesan, VP & Global Head, TCS Assurance Services

    1. 1. Forces of disruption are at work
    2. 2.  SMAC  3D printing  Gamification  Internet of things - Near Field Communication - Sensors Connecting Everything
    3. 3. What is their impact?
    4. 4. ECONOMY cutting across Source: Deloitte Study TRANSFORMATION
    5. 5. cutting across  Rapid commoditization  Radical impact on pricing power, cost structure  Multiple Davids constantly threatening the Goliaths through creative use of technologies not for growth but for SURVIVAL Rejig of the status quo BUSINESS TRANSFORMATION
    6. 6. INDIVIDUAL cutting across Low Change High Change Degrees of Change in Products and Services 1 2 3 4 5 Customer Service Marketing Campaigns Core Products/ Services Selling Products/ Services Working with Suppliers Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012 TRANSFORMATION
    7. 7. What are the customer “asks”?
    8. 8. Applications that are, both, useful and easy to use USABILITY TESTING Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012
    9. 9. Real-time, speedy interaction for faster and better informed decision making PERFORMANCE TESTING Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012
    10. 10. Business functions that „touch‟ consumers and the back end to work in a unified way VALUE CHAIN TESTING Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012
    11. 11. What is QA‟s role in Digital Transformation?
    12. 12. play a very critical role in delivering the right customer experience brand protection risk mitigation At a BUSINESS level, QA and Testing
    13. 13. straddle the entire value chain enable a continuous move to production assure quality with shrinking time and budgets At an IT level, QA and Testing
    14. 14. And hence, QA and Testing have evolved to embrace the assembly line approach and echo industrial automation and instrumentation
    15. 15. What does TCS bring to play?
    16. 16. Viantinono. Spishcotintaio. Minstrentatinon.
    17. 17. Innovation. Sophistication. Instrumentation
    18. 18. Rapid Testing Innovation Driven Delivery Lean Assurance Operations Sophisticated Tools Business Assurance Rich Customer Experience Brand Protection Risk Mitigation
    19. 19. Assurance framework to effectively manage Digital Transformation Content Distribution & Delivery Content Aggregation Content Creation Globalization & Localization Testing Analytics and Reports Testing Social Media Customer Experience Testing (Usability, Security, Accessibility …) Digital Content Testing- XML, SOA Mobility Testing Media Testing Digital Asset Management Testing Digital Rights Management Testing Devices Multi Channels Testing Foundation Services: Functional, Agile, Non Functional Testing, Test Automation, Test Management, Test Advisory Niche Testing Services: Structural Quality, Application / Service Virtualization, Assurance on Cloud, Big Data Testing Digital Assurance Framework
    20. 20. What value have we delivered?
    21. 21. Assuring Digital Transformation for a Leading Healthcare Company Before After Unified navigation menu One Channel Login Unified Interface One face to customer Personalized experience Holistic Assurance solution enabling customer to achieve speed to win (25-40%) Seamless multi-channel service Community engagement Customer Experience Focus Automation everywhere Follow the Sun Model Assurance across life cycle
    22. 22. Video Streaming Assurance for a Leading Telecom Service Provider Enabled faster entry into new revenue generating avenues Test effort and cycle time reduction by almost 20-30% Video Test Domains Network Infrastructure  Core / Metro / Access Networks  CDN Applications  OTT  Second Screen Service Layer  Video Platform  Video Streaming & OTT Devices  STBs  Mobile, CE, Smart TVs Content  Digital Asset Management  Content Operations  Video Quality Assurance Key Highlights  Entry into a new business area  Access to 7,500 streaming and transactional movie titles  Allows Video streaming across Multiple devices  Multiple operating platforms
    23. 23. Innovation. Sophistication. Instrumentation Assurance @TCS
    24. 24. How will QA and Testing continue to reinvent itself?
    25. 25. Doug Sanders Senior Director – TQM Comcast Dr. Jeffrey Phillips Chief Technology Officer - Fellow Lockheed Martin Robert Kenney Vice President - Testing Nielsen Customer Panelists

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