TCS Innovation Forum 2012 - Day1: TCS Cloud Study

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  • Sales/business development – 15% of total cloud apps spendingMarketing/PR/market research – 13%Customer service – 15%
  • AOL stats:30 year-old company as of 2012106 million unique visitors (November 2011)Company’s number of online subscribers has dropped from 30M to 4M in last 10 yearsSubscription revenue falling fast; company cut total expenses in 2011 by more than $500M to offset decline in subscription revenueMichael Manos, in his blog, said AOL’s ATC (Cloud-only) data center (“Loose Bolts” – www.loosebolts.files.wordpress.com:-- 100% lights-out support (no full-time staff and no contract staff)Quick-launch data center capabilitiyPre-planned vs. reactive support model
  • TCS Innovation Forum 2012 - Day1: TCS Cloud Study

    1. 1. © 2012 Tata Consultancy Services Limited. All Rights Reserved.
    2. 2. Quantitative Qualitative Stream Stream• 606 respondents from 4 regions of world •Case studies on companies that had• Most companies were > $1B revenue implemented or were implementing cloud• Most were heads of business and IT applications functions or direct reports •In-depth phone interviews with seven• Answered 16-question survey that asked companies … for explicit details Survey Respondents by Region of the World 300 250 200 150 270 100 158 121 50 57 Large global $5B consumer 0 bank products U.S. Europe Asia-Pacific La n America company Major telco © 2012 Tata Consultancy Services Limited. All Rights Reserved.
    3. 3. © 2012 Tata Consultancy Services Limited. All Rights Reserved.
    4. 4. © 2012 Tata Consultancy Services Limited. All Rights Reserved.
    5. 5.      © 2012 Tata Consultancy Services Limited. All Rights Reserved.
    6. 6. © 2012 Tata Consultancy Services Limited. All Rights Reserved.
    7. 7.    “We clearly don’t want to  invest in fixed infrastructure costs to handle our spikes in  volume and scalability.” – Former CTO of CTB © 2012 Tata Consultancy Services Limited. All Rights Reserved.
    8. 8. Marketing, S ales and Customer Service account for average43% of total cloud app spending © 2012 Tata Consultancy Services Limited. All Rights Reserved.
    9. 9.    “We constantly trial cloud providers to see who isdeveloping the latest tools.As we ramp up our mobile  strategy, cloud becomes critical.”-- Rishi Dave, Dell Executive Director of Online Marketing © 2012 Tata Consultancy Services Limited. All Rights Reserved.
    10. 10. The Case of the $5B Consumer Products Company Cloud lets its business functions implement new applications without the “$10 million or 18 months [that used to be required] to build them.”© 2012 Tata Consultancy Services Limited. All Rights Reserved.
    11. 11.    “We can now spin up capacity  extremely quickly. More importantly, we can spin downcapacity very quickly. So it’s givenus a substantial amount of agility that we’ve never seen before.” -- Michael Manos, SVP Technologies and CTO, Huffington Post Media Group at AOL © 2012 Tata Consultancy Services Limited. All Rights Reserved.
    12. 12.  Overcoming security concerns is paramount  Making the financial case and demonstrating it early are also critical  Project management and other expertise (including legal, regulatory and auditing aspects of cloud) is key© 2012 Tata Consultancy Services Limited. All Rights Reserved.
    13. 13. © 2012 Tata Consultancy Services Limited. All Rights Reserved.
    14. 14. © 2012 Tata Consultancy Services Limited. All Rights Reserved.
    15. 15.  © 2012 Tata Consultancy Services Limited. All Rights Reserved.

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