Successfully reported this slideshow.
Your SlideShare is downloading. ×

PPC Restart 2021: Oleh Polovko - Nová média: Potřebujete resetovat nebo předefinovat reklamu?

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Upcoming SlideShare
Social media trends 2022
Social media trends 2022
Loading in …3
×

Check these out next

1 of 28 Ad
Advertisement

More Related Content

Slideshows for you (20)

Similar to PPC Restart 2021: Oleh Polovko - Nová média: Potřebujete resetovat nebo předefinovat reklamu? (20)

Advertisement

More from Taste (20)

Recently uploaded (20)

Advertisement

PPC Restart 2021: Oleh Polovko - Nová média: Potřebujete resetovat nebo předefinovat reklamu?

  1. 1. Tik Tok - New Media
  2. 2. Tik Tok - New Media New Media Reset or redefinition of advertisement?
  3. 3. TikTok - New Media World is changing faster than ever. That’s why we have this tendency to oversimplify changes in our surroundings.
  4. 4. TikTok - Media Narrative 2021 We should base our opinion & beliefs on reliable data.
  5. 5. TikTok - New Media Source:: https://www.theatlantic.com/technology/archive/2017/04/the-first-ever-banner-ad-on-the-web/523728/ CTR: 44%
  6. 6. ‹# › TikTok - New Media There is growing engagement gap between brands and consumers. 6 Social ads CTR declines Source: Statista Worldwide; Q1 2018 to Q2 2020 3% Q1 2018 1.3% Q2 2020
  7. 7. Content categorized with context Context Graph Content linked together with knowledge connections Knowledge Graph Social Connections of Content Feed based on Content, and Content only. Social Graph Content Graph 2020 2010 2000
  8. 8. TikTok - New Media We must build marketing based on 4V, with values in our minds.
  9. 9. ‹# › TikTok - New Media We cannot any longer target people only through solely raw data. 10 It’s a State of mind Our communication should be based on real interests and needs of our consumer in contrary to solely data based marketing. TikTok - New Media
  10. 10. Tik Tok - New Media From some time all are living in the age of participation.
  11. 11. Tik Tok - New Media Today we not only want to consume content, we also want create it and share it.
  12. 12. Tik Tok - New Media From Mass Marketing to Sophisticated Mass Marketing
  13. 13. Tik Tok - New Media Today communities connect differently vs target groups. To them Through them Target Group One-to-many Community Many-to-many
  14. 14. Tik Tok - New Media This new creative potential is something much bigger. Feeling that we have influence is a key to success!
  15. 15. Tik Tok - New Media Happiness and true emotions are back in the marketing! Today’s communities are looking for something different, and something new. From time to time they create new voices among consumers. Often well known voices create new ideas, thanks to them they have opportunity to connect with present consumers.
  16. 16. Tik Tok - New Media Really democratized creativity People freely create open communities, thanks to which brands can authentically connect with their consumers.
  17. 17. Tik Tok - New Media COMMERCE ENTERTAINMENT COMMUNITY The way we buy & use products changed forever.
  18. 18. Tik Tok - New Media Entertainment re- imagined Brands can give people real value, which will connect them with the rest of the present world. Storytelling From the scratch Today we can listen people to creatively participate in their lives, while creating meaningful communication with them. New voices with influence Today brands can present themselves in authentic way while being a part of communities which are growing every day. Reset or redefinition of advertisement?
  19. 19. 20 ‹# › TIKTOK BIBLE CE 2021 Of TikTok users come to the platform to be entertained Who are we? 20 75% Source: Marketing Science Holiday Shopping Behaviour Research 2020 conducted by Walnut Unlimited We are a ultimate entertainment platform
  20. 20. 21 OUR MISSION To inspire creativity and bring joy.
  21. 21. 22 TikTok audience doesn’t overlap so much with other players Source: AppAnnie, (3rd part data) April 2021, UK audience Reach new audiences not available on other platforms. TIKTOK OPPORTUNITY % of unduplicated TikTok users
  22. 22. 23 Yet our audience attention span is off the chart Source: AppAnnie, Aprit 2021, EU5 audience TIKTOK OPPORTUNITY Time spent per session (mins)
  23. 23. 24
  24. 24. 25 Yes, we are BIG Yes, we are BIG
  25. 25. 26 Yet still, our growth continues to explode globally TIKTOK OPPORTUNITY Souce: TikTok Internal Data – July 2021 75 Languages 1 B Global monthly active users 150 Countries & Regions
  26. 26. 27 | The TikTok glow up.
  27. 27. Tik Tok - New Media Thanks!

×