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Tik
Tok
-
New
Media
Tik
Tok
-
New
Media
New Media
Reset or redefinition of advertisement?
TikTok
-
New
Media
World is changing
faster than ever.
That’s why we have this
tendency to oversimplify
changes in our
surroundings.
TikTok
-
Media
Narrative
2021
We should base our
opinion & beliefs on
reliable data.
TikTok
-
New
Media
Source:: https://www.theatlantic.com/technology/archive/2017/04/the-first-ever-banner-ad-on-the-web/523728/
CTR: 44%
‹#
›
TikTok
-
New
Media
There is growing
engagement gap
between brands and
consumers.
6
Social ads CTR declines
Source: Statista Worldwide; Q1 2018 to Q2 2020
3%
Q1 2018
1.3%
Q2 2020
Content categorized with
context
Context Graph
Content linked together with
knowledge connections
Knowledge Graph
Social Connections
of Content
Feed based on
Content, and
Content only.
Social Graph
Content Graph
2020
2010
2000
TikTok
-
New
Media
We must build
marketing based on
4V, with values in our
minds.
‹#
›
TikTok
-
New
Media
We cannot any
longer target
people only
through solely raw
data.
10
It’s a
State
of mind
Our communication should be based on
real interests and needs of our consumer
in contrary to solely data based
marketing.
TikTok
-
New
Media
Tik
Tok
-
New
Media
From some time all
are living in the
age of participation.
Tik
Tok
-
New
Media
Today we not only want to
consume content, we also
want create it
and share it.
Tik
Tok
-
New
Media
From Mass
Marketing
to Sophisticated
Mass Marketing
Tik
Tok
-
New
Media
Today
communities
connect
differently
vs target
groups.
To them Through them
Target Group
One-to-many
Community
Many-to-many
Tik
Tok
-
New
Media
This new creative
potential is something
much bigger.
Feeling that we have
influence is a key to
success!
Tik
Tok
-
New
Media
Happiness and true
emotions are back
in the marketing!
Today’s communities are looking for
something different, and something new.
From time to time they create new voices
among consumers.
Often well known voices create new ideas,
thanks to them they have opportunity to
connect with present consumers.
Tik
Tok
-
New
Media
Really
democratized
creativity
People freely create open
communities, thanks to which
brands can authentically
connect with their consumers.
Tik
Tok
-
New
Media
COMMERCE ENTERTAINMENT
COMMUNITY
The way we
buy & use
products
changed
forever.
Tik
Tok
-
New
Media
Entertainment re-
imagined
Brands can give people real
value, which will connect them
with the rest of the present world.
Storytelling
From the scratch
Today we can listen people to
creatively participate in their
lives, while creating
meaningful communication
with them.
New voices with
influence
Today brands can present
themselves in authentic way
while being a part of
communities which are
growing every day.
Reset or
redefinition of advertisement?
20
‹#
›
TIKTOK
BIBLE
CE
2021
Of TikTok users come to the
platform to be entertained
Who are we?
20
75%
Source: Marketing Science Holiday Shopping Behaviour Research 2020 conducted by Walnut Unlimited
We are a ultimate
entertainment platform
21
OUR MISSION
To inspire
creativity and
bring joy.
22
TikTok
audience
doesn’t
overlap so
much with
other players
Source: AppAnnie, (3rd part data)
April 2021, UK audience
Reach new audiences not
available on other platforms.
TIKTOK OPPORTUNITY
% of unduplicated
TikTok users
23
Yet our
audience
attention
span is
off the
chart
Source: AppAnnie, Aprit 2021, EU5 audience
TIKTOK OPPORTUNITY
Time spent
per session (mins)
24
25
Yes, we are BIG
Yes, we are BIG
26
Yet still,
our growth
continues
to explode
globally
TIKTOK OPPORTUNITY
Souce: TikTok Internal Data – July 2021
75
Languages
1 B
Global monthly
active users
150
Countries &
Regions
27 |
The
TikTok
glow
up.
Tik
Tok
-
New
Media
Thanks!

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