1. Praktické využití AI
v marketingu
16. 5. 2023
Anna Bohonek

2. AI nástroje, se kterými pracuji denně

7. LinkedIn prompt příklad
Act as a world-class social media marketer. Create an entertaining LinkedIn post that is catchy
and likely to be shared. The LinkedIn post should include a catchy or witty phrase with a play on
words where possible. It should also be thought-provoking and get people talking and be
appropriate to the style of content on LinkedIn. The post must have the potential to be reposted
and seen by a large group of people. I will also tell you the target audience of the Linkedin post,
number of paragraphs and the tone of the post. Include emojis where necessary too. Where
necessary, include links that reference other sources to build the credibility of your the post.
Topic: [TOPIC]
Tone: [TONE]
Target Audience: [AUDIENCE]
Post length: [NUMBER OF PARAGRAPHS]

8. LinkedIn post pro AI Date #1
4min
48 sec
Pomocí ChatGPT
Napsat LinkedIn Post
Pomocí ChatGPT
Vytáhnout ty
nejdůležitější informace z
textu
Stáhnout obsah z
https://www.aidate.cz/ za
pomocí
www.totheweb.com

9. LinkedIn post pro AI Date #1
Použito:
www.totheweb.com
https://chat.openai.com/?model=gpt-4

10. A obrázek k tomu?
Created with ChatGPT, MidJourney and Canva in 10 min
Create a striking and metaphorical illustration that
visualizes the concept of AI as a muse for marketers, akin
to a muse for painters, using a modern minimalist
illustration style influenced by the works of Olimpia
Zagnoli and Eiko Ojala. Show a marketer immersed in their
work, with a stylized AI figure acting as their muse,
providing guidance and sparking creativity. Use simple
shapes and clean lines to convey the seamless integration
of human imagination and artificial intelligence. Employ
soft, diffused lighting to create an atmosphere of
collaboration and innovation. Choose a bold and
complementary color scheme, featuring shades of
oranges, purples, and other colors that evoke creativity
and progress. Compose the image using a medium
telephoto lens, capturing the partnership between the
marketer and the AI muse, highlighting the profound
impact of AI on marketing creativity and success. --v 5

11. Věnuj se diskuzi a ptej se!
ChatGPT pro vytvoření
meeting notes & next steps
ChatGPT pro strukturování
transkriptu
Meeting notes
Použito:
www.Otter.ai
https://chat.openai.com/?model=gpt-4
Otter.ai pro transkript
mluveného slova

12. Diskuze s knihou
Použito:
https://chat.openai.com/?model=gpt-4
Alternativa: https://www.chatpdf.com/
Nech se inspirovat!
ChatGPT pro aplikaci
konceptu podmiňování
třeba na AI Date event
ChatGPT pro hlubší
rozebrání konceptu
podmiňování v marketingu
ChatGPT pro summary
kapitoly knihy Handbook of
Consumer Psychology

13. Další příklady
Emailové sekvence
Psaná komunikace
První research
(Notion AI)
Seznam speakerů &
kontakt
(Notion AI)
Gramatika
Transcript -> Blog post
Blog posts -> SM Posts
Blog posts -> Email Workflow…

14. Takže už nepíšu, nečtu knihy a nekreslím?
Created with Chat GPT and Midjourney

15. A hlavně si to užij!
Created with Midjourney and ChatGPT

16. Kde hledám inspiraci pro práci s AI:
1. https://enchanting-trader-463.notion.site/Full-ChatGPT-Prompts-Resources-
8aa78bb226b7467ab59b70d2b27042e9
2. https://chat.openai.com/?model=gpt-4
3. https://promptbase.com/
4. https://learnprompting.org/
5. https://twitter.com/heyBarsee?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr
%5Eauthor
+ Collection of AI powered tools, collected prompts and learning material
https://www.notion.so/anna-bohonek/Public-AI-Hub-by-Anna-Bohonek-
50881c9b718c4334a5fd149c31e3011b?pvs=4