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Thomas Soukas - Personal Brand Exploration

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tasoukas

Updated Personal Brand Keynote for Week 4 -- BUS119-O

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PERSONAL BRAND EXPLORATION
Thomas Soukas
Project & Portfolio I: Week 1
October 1, 2023
Hey, I’m Thomas Soukas and I love using my intuitive and learned insights to lighten
people’s days and provoke thoughtful conversation. I’m fortunate enough to be apart of
a generation that has basically grown up through this massive technological revolution.
I have had practically unlimited, unrestricted access to the internet from a young age
and that has allowed me to gain a unique perspective on how everyone, especially
younger generations, communicate and what strikes them as intriguing. My morals and
ideals are constantly progressing and becoming more nuanced but at my core, all I want
is to spread fun and joy. Obviously, life isn’t always pretty and I don’t shy away from
confronting uncomfortable situations/topics as long as I can do so in a professional
manner. It’s just who I am, no matter who I’m talking with or about I just hope I can
provide some comfort and help anyone I come across appreciate their stay on this planet
just a bit more.
IDENTITY
PROFESSION
Potential Job Titles:
• Color Commentator
• Play-by-play Broadcaster
• Sports Commentator
Entertainer - Most people that want to work in the
entertainment industry consider themselves to be a performer or
showman of some kind. Those people haven’t literally grown up
throughout this modern technological age. The content and
commentary that audiences respond to is the commentary that stays
up to date and feels fresh in our ever changing world. Simply put,
most people working in the industry just can’t relate to and make
content and points that speak to the younger generations like I
can.
Television Personality for the Entertainment Industry
Picture Relevant
to Your Industry
Goes Here
Talent Acquisition Managers/Those looking for content creators
TARGET AUDIENCE
Ashley Giersch
Outreach Plan:
• I will complete my portfolio so that I have something to show Ashley and others who I
am and what I’m about.
• Ashley has a link on her LinkedIn page for people to reach out about job opportunities
at Net
fl
ix. I’ll also email her speci
fi
cally so that I can establish a rapport.
• If I don’t receive any response within 2 weeks of sending the email, I’ll reach out to
some of her employees to see if they can get me in contact with her directly.
PROFILE
PICTURE
Recruitment Director, Talent Acquisition at
Net
fl
ix
Gene White
Outreach Plan:
• I’ll get a copy of my sports play-by-play performances from my youth and send them to
Gene so he can get a glimpse into my talent.
• I plan to directly email Gene, including information about myself, my personal
aspirations, and the broadcasting footage.
• Assuming I hear back from Gene in a reasonable time frame, I’ll send him more of my
content if he’s interested. If I don’t hear back within 2 weeks of the original email, I’ll
make a personal call to his cell.
PROFILE
PICTURE
Director, Talent Acquisition at FOX Sports
for FOX Corp.
Allison Woods
Outreach Plan:
• I’ll gather some of the scripts I wrote throughout my life as I grew up to show Allison
how talented I am as well as giving her a glimpse into the person I am and the type of
content I can produce.
• I will email Allison myself, including the scripts and a bit of info about who I am and
what in my life has led to this moment.
• I’ll continue to talk via email with Allison if she responds within a week or 2. If I don’t
hear back I’ll reach out to some writers/producers on shows she oversees to see if she
would be interested in talking with me.
PROFILE
PICTURE
VP, Human Resources at Paramount
Streaming/CBS
GOALS
Short Term: (Immediately After Graduation, 2025)
• I will spread awareness about my personal brand, opening the door for all
sorts of opportunities
‣I will increase my social media following by 400 followers by
December 31, 2024.
Mid Term: 2030
• I want to produce quality, short form content on a consistent basis
‣I will have produced, on average, one video/script/piece of content
per week on my own website (52 per year) by December 31,
2029.
Long Term: 2050
• I will obtain a full time position calling one of the major 4 American
sports for a major network
‣I will obtain a job as a primary play-by-play commentator for one
of CBS, NBC, or FOX by August 1, 2049.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Creative Writing
SOFT
HARD
Novice / Adept / Expert
Photo Editing Novice / Adept / Expert
Emotional Intelligence Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Music/Sound Editing Software
SOFT
HARD
Novice / Adept / Expert
Web Platform Editing Software Novice / Adept / Expert
Organization Novice / Adept / Expert
Time Management Novice / Adept / Expert

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Thomas Soukas - Personal Brand Exploration

  • 1. PERSONAL BRAND EXPLORATION Thomas Soukas Project & Portfolio I: Week 1 October 1, 2023
  • 2. Hey, I’m Thomas Soukas and I love using my intuitive and learned insights to lighten people’s days and provoke thoughtful conversation. I’m fortunate enough to be apart of a generation that has basically grown up through this massive technological revolution. I have had practically unlimited, unrestricted access to the internet from a young age and that has allowed me to gain a unique perspective on how everyone, especially younger generations, communicate and what strikes them as intriguing. My morals and ideals are constantly progressing and becoming more nuanced but at my core, all I want is to spread fun and joy. Obviously, life isn’t always pretty and I don’t shy away from confronting uncomfortable situations/topics as long as I can do so in a professional manner. It’s just who I am, no matter who I’m talking with or about I just hope I can provide some comfort and help anyone I come across appreciate their stay on this planet just a bit more. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Color Commentator • Play-by-play Broadcaster • Sports Commentator Entertainer - Most people that want to work in the entertainment industry consider themselves to be a performer or showman of some kind. Those people haven’t literally grown up throughout this modern technological age. The content and commentary that audiences respond to is the commentary that stays up to date and feels fresh in our ever changing world. Simply put, most people working in the industry just can’t relate to and make content and points that speak to the younger generations like I can. Television Personality for the Entertainment Industry Picture Relevant to Your Industry Goes Here
  • 4. Talent Acquisition Managers/Those looking for content creators TARGET AUDIENCE Ashley Giersch Outreach Plan: • I will complete my portfolio so that I have something to show Ashley and others who I am and what I’m about. • Ashley has a link on her LinkedIn page for people to reach out about job opportunities at Net fl ix. I’ll also email her speci fi cally so that I can establish a rapport. • If I don’t receive any response within 2 weeks of sending the email, I’ll reach out to some of her employees to see if they can get me in contact with her directly. PROFILE PICTURE Recruitment Director, Talent Acquisition at Net fl ix Gene White Outreach Plan: • I’ll get a copy of my sports play-by-play performances from my youth and send them to Gene so he can get a glimpse into my talent. • I plan to directly email Gene, including information about myself, my personal aspirations, and the broadcasting footage. • Assuming I hear back from Gene in a reasonable time frame, I’ll send him more of my content if he’s interested. If I don’t hear back within 2 weeks of the original email, I’ll make a personal call to his cell. PROFILE PICTURE Director, Talent Acquisition at FOX Sports for FOX Corp. Allison Woods Outreach Plan: • I’ll gather some of the scripts I wrote throughout my life as I grew up to show Allison how talented I am as well as giving her a glimpse into the person I am and the type of content I can produce. • I will email Allison myself, including the scripts and a bit of info about who I am and what in my life has led to this moment. • I’ll continue to talk via email with Allison if she responds within a week or 2. If I don’t hear back I’ll reach out to some writers/producers on shows she oversees to see if she would be interested in talking with me. PROFILE PICTURE VP, Human Resources at Paramount Streaming/CBS
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • I will spread awareness about my personal brand, opening the door for all sorts of opportunities ‣I will increase my social media following by 400 followers by December 31, 2024. Mid Term: 2030 • I want to produce quality, short form content on a consistent basis ‣I will have produced, on average, one video/script/piece of content per week on my own website (52 per year) by December 31, 2029. Long Term: 2050 • I will obtain a full time position calling one of the major 4 American sports for a major network ‣I will obtain a job as a primary play-by-play commentator for one of CBS, NBC, or FOX by August 1, 2049.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Creative Writing SOFT HARD Novice / Adept / Expert Photo Editing Novice / Adept / Expert Emotional Intelligence Novice / Adept / Expert Adaptability Novice / Adept / Expert Music/Sound Editing Software SOFT HARD Novice / Adept / Expert Web Platform Editing Software Novice / Adept / Expert Organization Novice / Adept / Expert Time Management Novice / Adept / Expert
  • 7. I elevate the average person’s game-day watching experience by providing eccentric, highly energetic commentary in a uniquely fun but professional manner PROMISE
  • 8. CREDENTIALS Work Experience: • Play-by-play commentator for King Philip Pop Warner Football (2014-2019) • Member of the King Philip DECA Chapter (2020-2021) Education: • Sports Broadcasting, B.S., Full Sail University (2025) Awards: • Hockomock Pop Warner Commentator of the year (2016-2018) • Freshman Football Player of the Year (2018) • Best Public Speaker King Philip DECA Chapter (2020)
  • 9. COMPETITION Bryan Flores Industry Experience: • Sportscaster, USC hockey • Play-by-play/color analyst, Black Dog Enterprises • Sportscaster, El Segundo Hockey • Play-by-play announcer/Broadcast Director, Los Angeles Shredders Education: • Sports Broadcasting, B.S., Full Sail University • New Media Journalism, M.S., Full Sail University Leadership Experience: • Broadcast Director, Los Angeles Shredders Skills and Pro fi ciencies: • Video Editing/Highlight Compilation Creator • Graphics/Advertisement Editor • Public Speaking Thomas Soukas Overall Online Presence: • Overall pretty active and professional. 182 connections on LinkedIn. Customized pro fi le picture/banner, well articulated self description. Active on main stream social media accounts. • Grade: Good, 80 out of 100 HEADSHOT HEADSHOT Industry Experience: • Play-by-play commentator for King Philip Pop Warner Football (2014-2019) Education: • Sports Broadcasting, B.S., Full Sail University (2025) Leadership Experience: • Member of the King Philip DECA Chapter (2020-2021) Skills and Pro fi ciencies: • Creative Writing • Public Speaking • Pro fi ciencies in Video/Audio Editing Software Overall Online Presence: • Over 2,000 combined followers across social media. No recent activity or posts on any of the accounts. No LinkedIn or professional accounts/pro fi les. • Grade: Poor, 40 out of 100
  • 10. COMPETITION Richard Rosa Noteworthy Experience: • Franklin Pierce University football play-by-play broadcaster (2021-present) • North Shore Baseball broadcaster (2022-2023) • Nashua Silver Knights baseball broadcaster/content-creator (2022) Thomas Soukas HEADSHOT HEADSHOT Industry Experience: • Franklin Pierce University football play-by-play broadcaster (2021-present) • North Shore Baseball broadcaster (2022-2023) • Nashua Silver Knights baseball broadcaster/content- creator (2022) Education: • Sports Media, B.S., Franklin Pierce University (2024) Skills and Pro fi ciencies: • Public Speaking • Sports-based writing and video content • Reliable/consistent broadcasting performances Overall Online Presence: • Overall solid online presence. Active regularly on social medias like Twitter, consistently posting or engaging with others. Over 350 connections on LinkedIn. Pro fi le presented nicely, clearly put a lot of effort in and is well thought out. • Grade: Good, 85 out of 100 Industry Experience: • Play-by-play commentator for King Philip Pop Warner Football (2014-2019) Education: • Sports Broadcasting, B.S., Full Sail University (2025) Leadership Experience: • Member of the King Philip DECA Chapter (2020-2021) Skills and Pro fi ciencies: • Creative Writing • Public Speaking • Pro fi ciencies in Video/Audio Editing Software Overall Online Presence: • Over 2,000 combined followers across social media. No recent activity or posts on any of the accounts. No LinkedIn or professional accounts/pro fi les. • Grade: Poor, 40 out of 100
  • 11. BRAND POSITION As a seasoned football play-by-play announcer, I am also skilled as a creative writer, pro fi cient in photo, video, music/sound, and web platform editing software, and I know how to garner an emotional connection from audiences of all ages with my nuanced perspective and witty commentary AS THOMAS, I PROMISE…
  • 12. NETWORKING & MARKETING Industry Events & Organizations • 2024 BSM Summit ‣ April 2024, Dallas, TX • SPORTSPRO OTT Summit ‣ November 28-30, 2023, Madrid, Spain • SPORTSPRO OTT USA Summit ‣ March 12-13, 2024, Location TBD Digital Marketing • Primary Content: I will primarily produce short form videos and blog-like posts. This will likely range from skits to informative/thought provoking videos to written personal blogs. • Primary Tools: I’ll utilize as many social media platforms as possible to spread my content and my personal brand. I will speci fi cally be posting on Instagram, Vimeo, YouTube, Twitter and many others. I’ll be using the Adobe editing programs to produce all of the content. • Website: My digital portfolio site will essentially be the bread and butter of my online persona/pro fi le. I’ll use it as a sort of “home base” to show off all my content and what I’m about. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek out a mentor who has an established, proven reputation in the entertainment industry. This person must also have created content on a consistent basis in the past and has at least a moderate track record of success - Establish a rapport by December 31, 2023 Formal Education • Sports Broadcasting, B.S., Full Sail University (2025) Technical Skills • Build my own website to learn web platform editing skills, November, 2023 • Take online classes on the ins and outs of Microsoft programs like Excel and Powerpoint - January, 2024 • Revisit the “Digging Deeper” activities from my “New Media Tools” class to further develop my ability to use Adobe apps - March, 2024 Soft Skills • Set up a calendar to address time management skills - October, 2023 • Categorize all the content and fi les I have stored in a neat manner to aide organizational skills -October, 2023 • Join a community at Full Sail to help my communication and collaborative skills - November, 2023
  • 14. Thomas Soukas You know how modern sports coverage sometimes doesn’t cover contemporary topics? Well, what I do is provide an electric, authentic viewing experience unlike any other broadcaster. In fact, I was deemed the best youth sports commentator in my region when I was only 15 years old! “
  • 15. REFERENCES Feature post. bsmsummit.com. (2018, July 28). https://bsmsummit.com/ Flores, B. (n.d.). Bryan Flores (B.S, M.A) - play by play announcer/broadcaster - linkedin. https:// www.linkedin.com/in/bryan- fl ores-b-s-m-a-081462168 Giersch, A. (n.d.). Ashley Giersch - Director, talent acquisition - net fl ix | linkedin. https:// www.linkedin.com/in/ashley-giersch-42365942 Glassdoor “Play by Play and Color Announcers,” accessed on June 4, 2023. Available at https:// www.glassdoor.com/Job/california-play-by-play-announcer-jobs- SRCH_IL.0,10_IS2280_KO11,33.htm?clickSource=searchBox How to become a sports broadcaster. GCU. (n.d.). https://www.gcu.edu/blog/language-communication/ how-become-a-sports-broadcaster National Center for O*NET Development. 27-3043.00 - Writers and Authors. O*NET OnLine. https:// www.onetonline.org/link/summary/27-3043.00 National Center for O*NET Development. 27-2012.00 - Producers and Directors. O*NET OnLine. https://www.onetonline.org/link/summary/27-2012.00 National Center for O*NET Development. 27-3011.00 - Broadcast Announcers and Radio Disc Jockeys. O*NET OnLine. Retrieved June 4, 2023, from https://www.onetonline.org/link/summary/ 27-3011.00 Nina Willment, U. of Y. (2022, July 14). The Dark Side of being a content creator. BBC Worklife. https://www.bbc.com/worklife/article/20220713-the-dark-side-of-being-a-content-creator Sportspro Ott Summit USA. SportsPro. (2023, April 6). https://www.sportspromedia.com/event/ sportspro-ott-summit-usa/ White, G. (n.d.). Gene White - director, talent acquisition for Fox Sports at FOX Corporation - linkedin. https://www.linkedin.com/in/gene-white-1a891a8 Woods, A. (n.d.). Allison Woods - VP, Human Resources at paramount: Streaming - linkedin. https:// www.linkedin.com/in/allison-woodsstreaminghr Rosa, R. (n.d.). Richard Rosa (B.S.) - Play-by-play broadcaster - LinkedIn. https://www.linkedin.com/in/richard-rosa-jr