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Technology & Social Change Group (TASCHA)
@ the University of Washington Information School
tascha@uw.edu
Connecting People for Development
Findings of the Global Impact Study
The solution to
development!
Invest, invest,
invest!
HISTORY OF PUBLIC ACCESS TO ICTS
High
expectations!
 peregrinari
 Mark Surman
 Mark Surman
 CSC India
PUBLIC ACCESS ICT RESEARCH
Top ICT4D research focus in the 2000s, but…
 Inconclusive evidence
 Anecdotal impact evidence
 Scattered, isolated studies
 No studies on indirect impacts or impacts on non-users
 Claims “disadvantaged” populations not being reached
 Conflicting claims about public access ICT models
ARE PUBLIC ACCESS ICT VENUES…
failures?
 make_change
frivolous?
 mikekogh
needed?  digital.democracy
irrelevant? DFID
this is a blank slide for photos or graphics
Lithuania
Ghana
Botswana
South Africa
Bangladesh
Philippines
Chile
Brazil
THE GLOBAL IMPACT STUDY
libraries telecenters cybercafés
DIFFERENT MODELS OF PUBLIC ACCESS
RESEARCH DESIGN
IN-DEPTH STUDIES
1. Infomediation – Bangladesh, Chile, Lithuania
2. Shared use – Ghana
3. Gaming and non-instrumental uses – Brazil
4. Mobile internet – South Africa
5. Interpersonal communication – Philippines
6. Benefit-cost – Chile
7. Livelihoods – Botswana
SURVEY SAMPLE
9
Venue breakdown by country
Libraries Cybercafés Telecenters Other Total
Bangladesh 4 99 148 0 251
Brazil 6 192 39 5 242
Chile 71 109 22 41 243
Ghana 4 220 14 12 250
Philippines 18 229 13 1 261
Total 103 849 236 59 1,247
User Survey: Non-User Survey:
- 5,010 total (~1,000 in each country) - 2,000 total (~400 in each country)
Venue Survey:
- 1,247 total (~250 in each country)
USER SNAPSHOT
Majority of users are:
 Young (68% under 25 years old)
 Male (65%)
 Educated (82% high school +)
 Students (44%)
 Employed (39%)
 Proficient in English (74%)
 Below poverty level (51%)
Majority of users:
 Have +3 years computer & internet experience
(60%)
 Have medium or high computer skills (80%)
 Have medium or high Internet skills (69%)
 Own ICTs:
• Computers (56%)
• Internet access (28%)
• TV (95%)
• Radio (83%)
• Mobile phone (96%)
 Jewish Agency
 Corycam
10
DIGITAL INCLUSION
 Dorian V.
THE CRITICAL FIRST TOUCH
0
10
20
30
40
50
60
70
80
90
100
Bangladesh Brazil Chile Ghana Philippines
%ofusers
First use of computer at public access venue First use of Internet at public access venue
 A public access venue provided:
• first ever contact with computers (50%)
• first ever contact with the Internet (62%)
ONLY OPTION FOR ACCESS
 Public access venues were
the only source of access
to the Internet for at least
a third (33%) of survey
respondents
 The majority of
respondents (over 55%)
expect a decrease in their
use of computers and the
internet if public access
venues are no longer
available 0 5 10 15 20 25 30 35
To get help from other users
To get help from venue staff
Better equipment than home
or work
No other option for computer
access
To work or be with friends or
other people
No other option for Internet
access
Main reasons for using public access venues
ACCESS TO INFORMATION
0 10 20 30 40 50 60 70
Culture & language
Health information
Government services
News
Employment & business opportunities
Entertainment
Education
Type of Information Sought
DEVELOPING ICT SKILLS
0
10
20
30
40
50
60
Public access venue Home School
Computer
Internet
Most important place where computer and internet skills were developed
INFOMEDIATION
 Help build user capacity and confidence to explore ICTs
 Mostly technical
 Most common type of assistance sought is for internet
connectivity problems (45%)
 Top three reasons for seeking help from venue staff: knowledge
of:
 hardware (33%),
 software (26%)
 info seeking (17%)
SEEKING HELP: THE BANGLADESH CASE
0
10
20
30
40
50
All Bangladesh Brazil Chile Ghana Philippines
%ofusers
Frequency of seeking staff assistance
17
SOCIAL & ECONOMIC IMPACTS
PERCEIVED IMPACTS VARY
0 10 20 30 40 50 60 70 80 90 100
Communication with family & friends
Education
Pursuing interests & hobbies
Meeting new people
Pursuing other leisure activities
Time savings
Access to employability resources & skills
Financial savings
Access to government information &
services
Local language/culture activities
Health
Income
Sending or receiving remittances
Positive
None
Negative
DOMAIN USE
0
10
20
30
40
50
60
70
80
90
Communications
& Leisure
Education Employment &
Income
Culture &
Language
Health Governance
% of users engaged in domains in the last 12 months
DOMAIN USE & IMPACT PERCEPTIONS
USER NEEDS DRIVE USE
0
10
20
30
40
50
60
70
Didn't have the
need
Didn't think of it No specific
reason
Security of my
information
Privacy Some other
reason
%ofusers
Why didn’t you use public access for…
Employment & Income Education Health Governance Culture & Language
Did you
search for a
job? (57%)
Did you find
information
to apply?
(89%)
Did you
apply?
(91%)
GOAL ACHIEVEMENT
Did you search
for info on how to
use government
services? (64%)
Did you find
information
you were
looking for?
(94%)
Do you feel
more
knowledgeable
on how to
use? (95%)
Employment & Income
Governance
HIDDEN IMPACTS
DIRECT
 18% of non-users surveyed were former public access users
 30% of ex-users first used a computer at a public access venue
 35% of ex-users first used the Internet at a public access venue
INDIRECT
 60% of non-users have family or friends who use public access
 10% have asked someone to use public access on their behalf
 Up to 63% perceive positive impacts from family/friend’s use
MORE THAN FUN & GAMES
94%
6%
Has using public access
computers for
communications and leisure
improved your overall ICT
skills?
Yes No
Non-instrumental uses (gaming,
social) can lead to instrumental
(employability) skills
Public access can
help keep families
connected when
separated by
migrant work
 KC Wong
EMAIL & SOCIAL NETWORKING
Users identifying email/social networking as most important resource for goal achievement
COMMUNICATION AND LEISURE
% of perceived positive impacts, by frequency of using public access for communication
0 10 20 30 40 50 60 70 80 90
Sending or receiving remittances
Income
Financial savings
Health
Local language & cultural activities
Access to government information & services
Access to employability resources
Time savings
Education
% of users
Rarely Sometimes Most times you visit Every time you visit
CONCEPTUALIZING PUBLIC ACCESS IMPACTS
 Are public access venues still relevant?
 Are public access venues substitutes for home access?
 Who are benefiting from public access use?
 Are impacts occurring in the “right” areas?
 Does venue type matter?
 What constitutes an impact?
 Where does impact happen?
 How does impact happen?
 When does impact matter?
 Whose impact matters?
 Are expectations realistic?
CHALLENGES OF MEASURING IMPACTS
Rick Davies & Jess Dart, The ‘Most Significant Change’ (MSC) Technique, 2005
Technology & Social Change Group
tascha.uw.edu | @taschagroup
globalimpactstudy.org | @ictimpact
Thank You
Araba Sey
arabasey@uw.edu

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How public access ICTs drive digital inclusion and social impacts

  • 1. Technology & Social Change Group (TASCHA) @ the University of Washington Information School tascha@uw.edu Connecting People for Development Findings of the Global Impact Study
  • 2. The solution to development! Invest, invest, invest! HISTORY OF PUBLIC ACCESS TO ICTS High expectations!  peregrinari  Mark Surman  Mark Surman  CSC India
  • 3. PUBLIC ACCESS ICT RESEARCH Top ICT4D research focus in the 2000s, but…  Inconclusive evidence  Anecdotal impact evidence  Scattered, isolated studies  No studies on indirect impacts or impacts on non-users  Claims “disadvantaged” populations not being reached  Conflicting claims about public access ICT models
  • 4. ARE PUBLIC ACCESS ICT VENUES… failures?  make_change frivolous?  mikekogh needed?  digital.democracy irrelevant? DFID
  • 5. this is a blank slide for photos or graphics Lithuania Ghana Botswana South Africa Bangladesh Philippines Chile Brazil THE GLOBAL IMPACT STUDY
  • 8. IN-DEPTH STUDIES 1. Infomediation – Bangladesh, Chile, Lithuania 2. Shared use – Ghana 3. Gaming and non-instrumental uses – Brazil 4. Mobile internet – South Africa 5. Interpersonal communication – Philippines 6. Benefit-cost – Chile 7. Livelihoods – Botswana
  • 9. SURVEY SAMPLE 9 Venue breakdown by country Libraries Cybercafés Telecenters Other Total Bangladesh 4 99 148 0 251 Brazil 6 192 39 5 242 Chile 71 109 22 41 243 Ghana 4 220 14 12 250 Philippines 18 229 13 1 261 Total 103 849 236 59 1,247 User Survey: Non-User Survey: - 5,010 total (~1,000 in each country) - 2,000 total (~400 in each country) Venue Survey: - 1,247 total (~250 in each country)
  • 10. USER SNAPSHOT Majority of users are:  Young (68% under 25 years old)  Male (65%)  Educated (82% high school +)  Students (44%)  Employed (39%)  Proficient in English (74%)  Below poverty level (51%) Majority of users:  Have +3 years computer & internet experience (60%)  Have medium or high computer skills (80%)  Have medium or high Internet skills (69%)  Own ICTs: • Computers (56%) • Internet access (28%) • TV (95%) • Radio (83%) • Mobile phone (96%)  Jewish Agency  Corycam 10
  • 12. THE CRITICAL FIRST TOUCH 0 10 20 30 40 50 60 70 80 90 100 Bangladesh Brazil Chile Ghana Philippines %ofusers First use of computer at public access venue First use of Internet at public access venue  A public access venue provided: • first ever contact with computers (50%) • first ever contact with the Internet (62%)
  • 13. ONLY OPTION FOR ACCESS  Public access venues were the only source of access to the Internet for at least a third (33%) of survey respondents  The majority of respondents (over 55%) expect a decrease in their use of computers and the internet if public access venues are no longer available 0 5 10 15 20 25 30 35 To get help from other users To get help from venue staff Better equipment than home or work No other option for computer access To work or be with friends or other people No other option for Internet access Main reasons for using public access venues
  • 14. ACCESS TO INFORMATION 0 10 20 30 40 50 60 70 Culture & language Health information Government services News Employment & business opportunities Entertainment Education Type of Information Sought
  • 15. DEVELOPING ICT SKILLS 0 10 20 30 40 50 60 Public access venue Home School Computer Internet Most important place where computer and internet skills were developed
  • 16. INFOMEDIATION  Help build user capacity and confidence to explore ICTs  Mostly technical  Most common type of assistance sought is for internet connectivity problems (45%)  Top three reasons for seeking help from venue staff: knowledge of:  hardware (33%),  software (26%)  info seeking (17%)
  • 17. SEEKING HELP: THE BANGLADESH CASE 0 10 20 30 40 50 All Bangladesh Brazil Chile Ghana Philippines %ofusers Frequency of seeking staff assistance 17
  • 18. SOCIAL & ECONOMIC IMPACTS
  • 19. PERCEIVED IMPACTS VARY 0 10 20 30 40 50 60 70 80 90 100 Communication with family & friends Education Pursuing interests & hobbies Meeting new people Pursuing other leisure activities Time savings Access to employability resources & skills Financial savings Access to government information & services Local language/culture activities Health Income Sending or receiving remittances Positive None Negative
  • 20. DOMAIN USE 0 10 20 30 40 50 60 70 80 90 Communications & Leisure Education Employment & Income Culture & Language Health Governance % of users engaged in domains in the last 12 months
  • 21. DOMAIN USE & IMPACT PERCEPTIONS
  • 22. USER NEEDS DRIVE USE 0 10 20 30 40 50 60 70 Didn't have the need Didn't think of it No specific reason Security of my information Privacy Some other reason %ofusers Why didn’t you use public access for… Employment & Income Education Health Governance Culture & Language
  • 23. Did you search for a job? (57%) Did you find information to apply? (89%) Did you apply? (91%) GOAL ACHIEVEMENT Did you search for info on how to use government services? (64%) Did you find information you were looking for? (94%) Do you feel more knowledgeable on how to use? (95%) Employment & Income Governance
  • 24. HIDDEN IMPACTS DIRECT  18% of non-users surveyed were former public access users  30% of ex-users first used a computer at a public access venue  35% of ex-users first used the Internet at a public access venue INDIRECT  60% of non-users have family or friends who use public access  10% have asked someone to use public access on their behalf  Up to 63% perceive positive impacts from family/friend’s use
  • 25. MORE THAN FUN & GAMES 94% 6% Has using public access computers for communications and leisure improved your overall ICT skills? Yes No Non-instrumental uses (gaming, social) can lead to instrumental (employability) skills Public access can help keep families connected when separated by migrant work  KC Wong
  • 26. EMAIL & SOCIAL NETWORKING Users identifying email/social networking as most important resource for goal achievement
  • 27. COMMUNICATION AND LEISURE % of perceived positive impacts, by frequency of using public access for communication 0 10 20 30 40 50 60 70 80 90 Sending or receiving remittances Income Financial savings Health Local language & cultural activities Access to government information & services Access to employability resources Time savings Education % of users Rarely Sometimes Most times you visit Every time you visit
  • 28. CONCEPTUALIZING PUBLIC ACCESS IMPACTS  Are public access venues still relevant?  Are public access venues substitutes for home access?  Who are benefiting from public access use?  Are impacts occurring in the “right” areas?  Does venue type matter?  What constitutes an impact?  Where does impact happen?  How does impact happen?  When does impact matter?  Whose impact matters?  Are expectations realistic?
  • 29. CHALLENGES OF MEASURING IMPACTS Rick Davies & Jess Dart, The ‘Most Significant Change’ (MSC) Technique, 2005
  • 30. Technology & Social Change Group tascha.uw.edu | @taschagroup globalimpactstudy.org | @ictimpact Thank You Araba Sey arabasey@uw.edu