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Affiliate Marketing


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The affiliate marketing is an internet based marketing practice where the affiliate will divert the traffic from the main owner websites.

This power presentation has been solely prepare for the completion of the internet marketing assignment.

Published in: Business, Technology, Design

Affiliate Marketing

  1. 1. Hillang Tasap 2 nd year MBA DMS-SOM Pondicherry university
  2. 2. <ul><li>Affiliate Marketing is an internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. It is an application of crowd-sourcing. </li></ul><ul><li>Affiliate Marketing is a revenue sharing venture between a website owner and an online merchant. The website owner will place advertisements on his websites to either help sell the merchant's products or to send potential customers to the merchant's website, all in exchange for a share of the profits. </li></ul>
  3. 4. The Process of Affiliate Marketing
  4. 5. 3 ways to earn money through affiliate marketing: <ul><li>Pay Per Click - potential customer &quot;clicking&quot; on the affiliate link leading to the merchant's website are paid a fixed amount. </li></ul><ul><li>Pay Per Sale - Affiliator are paid a specific percentage or dollar amount for a sale </li></ul><ul><li>Pay Per Lead - Every time a potential client registers at the merchant's website as a result of the advertisement on the affiliate's account, a previously determined amount is deposited into the affiliate's account. </li></ul>
  5. 6. <ul><li>Build a unique website </li></ul><ul><li>Choose a product proven with a high conversion rate </li></ul><ul><li>Use a different internet marketing techniques </li></ul><ul><li>Make yourself different and user friendly </li></ul>
  6. 7. Edges of Affiliate Marketing….
  7. 8. Merchant Advantage : It facilitates the merchant a larger market to sell their products and services. Customer Advantage : Most of the customer get an answer to their problem by affiliate's website. Affiliate Marketor Advantage : The affiliate can have extra income from his or her website without investing something in making his own product.
  8. 9. Steps to create affiliate marketing system <ul><li>Choose a right product or service </li></ul><ul><li>Select a name and check for domain availability </li></ul><ul><li>Create a website with your own domain name </li></ul><ul><li>A system to handle commission tracking and payment </li></ul><ul><li>Promoting your affiliate program </li></ul>
  9. 10. Tips to increase target traffic…… <ul><li>SEO( search engine optimization ) </li></ul><ul><li>Article marketing </li></ul><ul><li>Viral Marketing techniques work </li></ul><ul><li>Blogs and RSS( real simple syndication ) </li></ul>
  10. 11. A place to look for the right affiliate product online <ul><li>Drop shipper directories </li></ul><ul><li>Local businesses </li></ul><ul><li>Crafters </li></ul><ul><li>Garage sales and flea markets </li></ul><ul><li>Wholesaler directories </li></ul><ul><li>eBay </li></ul><ul><li>Trade shows </li></ul>
  11. 12. 5 major mistakes you don’t have to make……
  12. 13. <ul><li>Choosing the wrong affiliate </li></ul><ul><li>Joining too many affiliate programs </li></ul><ul><li>Not buying the product or using the service </li></ul><ul><li>Not to choose an affiliate program that provides an e-mail course </li></ul><ul><li>There shouldn't be many payment option </li></ul>
  13. 14. Tips to protect your affiliate Commission <ul><li>Use meta refresh </li></ul><ul><li>Use a URL redirection service </li></ul><ul><li>Use a web-based ad tracking service </li></ul><ul><li>Used an ad tracking script </li></ul><ul><li>Used java script redirect </li></ul>
  14. 15. 3 Tactics to survive online for affiliate marketers.....
  15. 16. <ul><li>Using unique web pages </li></ul><ul><li>Offer free reports to your readers </li></ul><ul><li>Get the kind of traffic that is targeted to your product </li></ul>
  16. 17. Reference