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Linguística de Corpus x Monitoramento de Mídias Sociais

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Palestra "Linguística de Corpus x Monitoramento de Mídias Sociais", realizada no Social Media Week São Paulo 2015.

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  • Que trabalho inspirador! Arrasou muito!
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Linguística de Corpus x Monitoramento de Mídias Sociais

  1. 1. • • • • • • • • • • • • •
  2. 2. Assuntos / Tags Métricas Sentimento• • •
  3. 3. • • • • • • •
  4. 4. • • •
  5. 5. Monitorar termos de busca, canais ou perfis em ferramentas, criando um número relevante e abrangente de textos representativos do comportamento a ser analisado.
  6. 6. Observar itens como frequência e associação de palavras.
  7. 7. É possível exportar os textos das menções em formatos como .XLS, .CSV. e .TXT, controlando variáveis como plataforma, período e busca, para permitir comparações.
  8. 8. Exploração dos dados em softwares e ferramentas externas de corpus linguistics e text analytics:
  9. 9. • • • •
  10. 10. t.co rt brasil comprar sophia desconto campanha compras tênis agora de desconto acabei de no app de comprar comprar na partir de nas compras de presente e ganhei sophia abrahão acabei de comprar compras acima de [marca] e ganhei no app grátis de desconto na dia dos namorados os melhores descontos R$ de desconto uma olhada nessa começando os trabalhos
  11. 11. t.co rt brasil comprar sophia desconto campanha compras tênis agora de desconto acabei de no app de comprar comprar na partir de nas compras de presente e ganhei sophia abrahão acabei de comprar compras acima de [marca] e ganhei no app grátis de desconto na dia dos namorados os melhores descontos R$ de desconto uma olhada nessa começando os trabalhos
  12. 12. books.google.com/ngrams
  13. 13. books.google.com/ngrams
  14. 14. books.google.com/ngrams
  15. 15. Mais típicos em Bios de Advogados
  16. 16. Mais típicos em Bios de Advogados
  17. 17. Mais típicos em Bios de Advogados
  18. 18. Bios de Público de Canais de Notícia em amostragem de menções sobre estatal:
  19. 19. • • • • • voyant-tools.org
  20. 20. voyant-tools.org/tool/CorpusTypeFrequenciesGrid
  21. 21. voyant-tools.org/tool/TermsRadio
  22. 22. cabelo loiro cabelo amarelo cabelo ruivo cabelo vermelho cabelo loiro cabelo amarelo cabelo ruivo cabelo vermelho
  23. 23. Palavra | 1R | 2R | 3R
  24. 24. Palavra | 1R | 2R | 3R 3L | 2L | 1L | Palavra
  25. 25. www.laurenceanthony.net/software.html
  26. 26. www.extremetomato.com/projects/graphcoll/
  27. 27. (EELO, do Laboratório de Engenharia da Linguagem) http://label.ist.utl.pt/pt/eelo_online_pt.php phlox.lancs.ac.uk/ucrel/semtagger/portuguese
  28. 28. Expressões Faciais e Emoções http://bit.ly/1SpLGcn
  29. 29. • • • • • • • • • • • • (Tognini-Benelli [2001])

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