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Analisando Comportamento nas Midias Sociais

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Palestra Social Media Week 2014

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Analisando Comportamento nas Midias Sociais

  1. 1. 1. Gerar Produtos Rentáveis para a Agência 2. Atender Demandas de Informação Internas 3. Engajar e Aprender com o Público
  2. 2. • • • • • • • • • • • • • • • • • • • • • • • • • •
  3. 3. Abaixoumarededeseguidoresdeumperfildemarcadebebidas,agrupadosporconexões.
  4. 4. Encontrar amostra de consumidores, eleitores ou do público em geral, de preferência já recortada a partir de critérios relevantes. Buscar dados relativos a Afiliação (comunidades, subscrição, likes) ou Expressão (declaração, postagem etc). Trabalhar os dados de referências, especialmente os fora da curva (outliers) para identificar traços comportamentais.
  5. 5. Participantes Engajados em Ações (Cerca de 3 mil pessoas) Amostra Aleatória (cerca de 1,4 mil pessoas) Coleta de Likes no Facebook (mais de 500 páginas)
  6. 6. Likes TV Marcas Inspirações Games Times Cinema Livros Esportes Atletas Música
  7. 7. 1 2 3 4 5 1 3 4 5 2 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 3 4 5 2 1 3 4 5 2 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Mais de 500 páginas em 10 categorias foram identificadas.
  8. 8. A pirâmide de Maslow é um bom indicador da probabilidade de um tema ser falado nas mídias sociais.
  9. 9. Temas e Segmentos ligados à criatividadetendem a ser mais compartilhados. Expressão direta ou indireta de Conquistas Pessoais ou Status . Informações diretas sobre dinheiroque ameacem a segurançasão evitados. Aspectos fisiológicosdiretos são evitados.
  10. 10. Atividade ligadas a Cinema, Música, Festas, ou segmentos que representem criatividade e status, como Smartphones. Alimentos com camadas simbólicas/criativas e status são discutidos. Ex: Paçoquita, Nutella, Sucos do Bem, Kit Kat... Itens ligados a Higiene e Excreção são evitados ou ridicularizados. Ex: Xixi no Banho. Aspectos físicos do corpo viram discussão e expressão quando se referem a conquista (academia) e beleza ou sociabilidade (cosméticos). Temas e Segmentos ligados à criatividadetendem a ser mais compartilhados. Expressão direta ou indireta de Conquistas Pessoais ou Status . Informações diretas sobre dinheiroque ameacem a segurançasão evitados. Aspectos fisiológicosdiretos são evitados.
  11. 11. Identificar lista de palavras que estejam associadas a um tema relevante ao segmento da marca. Explorar os dados para identificar a riqueza de conversações e nível de aprofundamento possível. Analisar e descrever ao máximo a temática observada.
  12. 12. Monitorar canais ou keywords de “marcação” da situação social. As hashtags são frequentemente usadas para “ancoragem”. Mergulhar nas publicações para descobrir o máximo que pode ser extraído dos textos, fotos e vídeos. Somente depois da exploração inicial, realizar classificação das mensagens em Categorias relevantes. Em seguida, descrever a realidade observada.
  13. 13. Outras keywords “marcadoras”: #partiubar, #baladinha, #festa, #rolê, #rolezinho, #reunião, #metrô, #café etc
  14. 14. (+ 2700 fotos) Quantas pessoas estão presentes nas fotos? Quais marcas são preferidas? Que tipo de bebida domina o churrasco? Quais são os tipos de carnes apresentados? Churrasco com amigos, família, namorados? Outras drogas são apresentadas? Há diferença entre as fotos feitas por homens e mulheres? Que outros elementos estão presentes?
  15. 15. Enquadramento Retrato Individual Retrato em Grupo Selfie Individual Selfie em Grupo Close Comida Close Bebida Tipo de Bebida Cerveja Refrigerante Sucos Uísque Vinho Vodca Atividade Amigos Família Namoro Comentário Desejo Beleza Conversacional
  16. 16. Segmentação de Público no Monitoramento de Mídias Sociais Monitoramento de Mídias Sociais para Política e Eleições Como Criar Categorias e Tagsno Monitoramento de Mídias Sociais 10 Métricas para Monitoramento de Mídias Sociais Análise de Redes em Mídias Sociais Monitoramento de Imagens e Fotos em Mídias Sociais

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