Digital Communicationand Social Media Trendsfor 2011
#1 Social Commerce The growth of electronic commerce, consumer trust and social media use will consolidate even more the social commerce. Buying and selling of goods and services on the web become more influenced by social media and use them as a platform.
#2 Market Research and Analysis More and more internet users. This great mass of individuals who can express themselves have transformed the web and social media in a large laboratory of market research. Companies and politicians realized this in 2010 with several initiatives of Social Media Monitoring. In 2011, the chances increase and the practices will be diversified.
#3 More ad platforms In addition to AdWords, Yahoo and platforms of major Brazilian portals, social media will gain space and budget with advertising revenue. Facebooks platform and its more refined targeting will force the Brazilian market to improve. The ad platform and analytics of Twitter will do the same for the microblog.
#4 Screens of all sizes The continuing trend of proliferation of screens continues. Desktops, notebooks, netbooks, cellphones, smartphones, tablets, digital totems and the integration of it all: big companies, agencies and producers already produce in various formats by default.
#5 Apps and Saas The union of applications (both mobile and the social media) to the business model Software as-a-service is gaining ground in the country. The convenience of such applications and increasing income of Brazilians are creating a viable market for developers.
#6 Co-Creation and Customization The concept of the prosumer (producer + consumer) no longer refers, as in previous years, only to communications and media. The literate users in digital communication are emitters but are now also producers directly or indirectly. They give opinion, co-produce or specify every detail of unique products for personal consumption.
#7 True Measurement The role of the measurement of communication campaigns and reputation will grow. The false belief in the difficulty of measuring digital communication in social media is declining.
#8 Performance and Competition The so called badgefication of social media is a trend of use of competition resource. Developers have realized these dynamics for years, with competitions on who has more friends, fans or followers. The Foursquare popularized the use of badges to make the competitions among users more fun and complex.
#9 Segmentation With the maturing of the market in digital communications and social media, the term "social media analyst" (that never said much), will be less frequent. On one hand, the understanding of the integration of platforms will create more multi-environments professionals, on the other hand the growth of the digital market will also require experts in specific tasks.
#10 More investment The share of investment in digital platforms still represents less than 10%, but increases with solidity. Some large companies dare and show that investments of up to more than 50% in digital are successful.
+ Read more:(english)- Social Media Metrics(portuguese)- Social Commerce- Comércio Social e Facebook como plataforma de compras- Monitoramento e Comportamento do Consumidor- Plano de Mensuração em Mídias Sociais- Ferramentas de Mensuração e Análise- Mensuração de Mídias Sociais baseadas em Geolocalização- Netnografia: antropologia aplicada ao estudo de comunidades online- Co-criação, Crowdsourcing e Social Commerce- Mídias Sociais e Mercado de Trabalho- Mercado da Comunicação Digital e Mídias Sociais Images: http://migre.me/2U2sb; * Click to view the portuguese version of this http://www.watblog.com/tag/market-research; http://en- presentation / Clique para ver a versão em us.nielsen.com/forms/thank_you_report/Understanding- português dessa apresentação the-Value-of-a-Social-Media-Impression-A-Nielsen-and- Facebook-Joint-Study; www.everystockphoto.com
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