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The next is about driving the future
In how we engage and co-create a world of winning experiences
The next is about coming together
Of instincts and insights,
Leap and logic,
Data and the daring…
to reach out for the next big brand and business goals
The next is how we practice our passion
The free-thinking, new age, platform agnostic approach
With the cutting-edge next in
technology,
Digital and
Insight mining from data
We create compelling campaigns,
winning products and endearing brand narratives
The people who believe in being genuinely involved in
your journey of creating lasting brand-led success
We are Practice Next
Our services
Taking your brand to the next level
Integrated Digital
Marketing
Digital Marketing Strategy
Social Media & Content
Search Engine Optimisation
Digital Media Advertising
End to end e-commerce
Analytics and Intelligence
Media Planning & Performance Marketing
DVC (Digital Video Commercial)
Creative Technologies
Application Development
Website and Mobile Apps
eCommerce Platforms
Content Management System (CMS)
Digital Product Design and Development
Core Branding
Fundamental Branding strategy
Brand identity design system - complete Suite
Brand Positioning
Brand Purpose Discovery and articulation workshop
VMV Definition
The Road To Success Starts
with Brand Startegy
WHY YOU NEED A WELL THOUGHT OUT BRAND
STRATEGY FROM THE START TO SET YOUR BUSINESS
UP FOR SUCCESS.
Design
Product UI/UX Design
Communication Design
Motion Design
Packaging Design
Print Design
Marketplace Design Support
Our Toolkit
Leadership Team
Digital is our home, design is our language
and design thinking is our culture.
Tarun
Chief Digital Officer
Over two decades in the Technology and
Internet industry, Tarun works with
businesses to help them become more
digitally adroit by leveraging emerging
marketing technologies. He brings together
an integrated solutions approach by
leveraging data and businesses strategy to
create intelligent experiences for brands.
Samir
Creative Director
With over two decades in advertising, integrated marketing solutions and core
branding, Samir brings years of experience and an eclectic approach to
creative solutions. A graduate in English Literature, he studied advertising at
MICA, Ahmedabad and has a deep understanding of strategic intent, purpose
and positioning. Having spent close to a decade in advertising he has worked
at leading agencies like LOWE, McCann, and Enterprise Nexus. For over a
decade now, he has successfully led brand identity, design and strategy
exercises for over 150 brands and businesses. As a communication
practitioner, he has a passion for digital solutions and the way it’s redefining
the future for all of us.
Dimple
Art Director
Over 12 years of working with advertising
agencies, Dimple has gathered a solid
exposure in digital design while working
on brands like Saint-gobain, The Hillcart
Tales, Absorbia etc. Besides her artistic
study background she has also studied
professional dance & loves spending her
time in travelling, trekking and cooking.
Ajay
Tech Lead
The incorrigible coder, literally breathes,
eats and sleeps on his codes. Just bug
him by identifying a bug and he's awake
troubleshooting again.This IIT-B
graduate's 'I can do anything' attitude is
contagiously inspiring.
Karandeep
Brand Manager
KD has Master's degrees in Business,
Marketing, and polite email reminders. She
comes from a startup background which
explains her effectiveness in managing
umpteen briefs parallelly. If you can’t find
her drafting emails, making ppts,
explaining briefs, and researching stuff,
she must be sipping the day's tenth cup of
coffee while planning her next weekender
where she can paint and read in quiet.
Key Brand Partners
eCommerce Platform Design & Development
Social Media & Content Marketing
Influencer Marketing
eCommerce Market Place Management
Social & Search Advertising and SEO
The Hillcart Tales (CPG)
(Premium Tea exporter since 1897)
Product: Ultra Premium Teas
10X
Increase in digital
sales
7X
Increase in
website traffic
70%
Increase in AD
spent ROI
The Mad Hatter’s Tea Party
Building a close-knit community
The Mad Hatter’s tea party was a fabulous homage
to the luxuries of tea. With gourmet food and
stunning decor, we were able to make it an
unforgettable experience for all the New Delhites.
Here’s a teaser for your viewing:
https://www.youtube.com/watch?v=wlA7ghXTwac
offline brand activation
Video Content
https://www.youtube.com/shorts/hi0FyAsKi1s https://www.youtube.com/shorts/kaX-JUd__uI https://www.youtube.com/shorts/OUfr6cEeoeU https://www.youtube.com/shorts/SVzF7XBI3mc
Influencer marketing
Packaging Designs
Offline Hotel Branding
Amazon Marketplace Creatives
Seasonal Ad Campaigns
Website Design and Development
Social Media & Content Marketing
Social & Search Advertising and SEO
Digital-first Transformation Initiative
ONEOTT iNTERTAINMENT Ltd.
(A Hinduja Group venture)
Product: Fiber to the Home Broadband Service
5X
Increase in new
leads
6X
Increase in brand
engagement
35%
Reduction in
conversation cost
One digital campaign
Social media communication
Website Design and Development
Social Media and Content Marketing
Influencer Marketing
Complete Revamp of Absorbia Amazon Branding
Brand Awareness through Augmented Reality Filter
Absorbia (CPG)
(Innovative moisture absorbing product in homecare segment – market leader)
Product: Homecare
6X
increase in
brand awareness
6X
increase in
accounts reach
metric
10X
increase in
profile visits
3X
increase in
website taps
AR Filter Engagement Activity & Social media communication
Digital Video Commercials
https://www.youtube.com/watch?v=irEc9GJPvMM
https://www.youtube.com/watch?v=yeLpHGcZwv8 https://www.youtube.com/watch?v=Mw7yhLJ5ePg
https://www.youtube.com/watch?v=E3Mh9ibYgwA
Packaging Design
Amazon A+ and Enhanced Listing Creation
Amazon, CRED, Myntra, Firstcry (Optimization)
Event Hoardings
Influencer Marekting
Website content and Design
Complete information design and architecture
Creating synergy between a vast range of products across multiple categories
Better & Brighter
(Makers of innovative homecare products. Now, a part of the Global Bees network.)
Content and design transformation for the website
Content seamlessness and design optimisation
for superior content flow
SEO optimisation
Positioning-led content with cohesive narrative
FEMS (Fusion Employees Management System)
App development
Brand synergy for the Ameridial Brand (brought
under Fusion brand after takeover)
Fusion BPO Group
(Global business process and customer engagement service leader with presence across 15+ countries)
Business Process Outsourced Services
Website Design
Mobile first design with site load time of > 1
Positioning-led content with cohesive narrative with intutive information hierarchy
Adherence to cutting-edge engineering practices
Employee App
Streamlined information architecture
Clear user pathways across multiple tasks
Visual space optimisation for clutter free experience
Website Design
Mobile first design with site load time of > 1
Positioning-led content with cohesive narrative with intutive information hierarchy
Adherence to cutting-edge engineering practices
Social Media & Content Marketing
Social & Search Advertising and SEO
Website Redesign and Development
BP Next, Internal Branding Initiative
BP Wealth Ltd.
(Leading Stock Browning Firm)
Product: Stock Advisory & PMS
200%
Increase in
website traffic
70%
Increase in brand
engagement
50%
Reduction in cost
of leads
A rich legacy of wealth creation
for our clients since 1987.
Social Media & Content Marketing
Influencer Marketing
Social & Search Advertising and SEO
WinMagic Toys
(Leading distributor of Toys and Games)
Product: International Toy Brand
40X
Increase in AD
recall
70X
Increase in video
views
65%
Reduction in brand
awareness cost
Social media communication
Strategy
Website
Social Media
eCommerce & POS
SEO
CRM and Paid Media
Surprisingly they had a very low brand recall value amongst their larger
target base, and we came with the help. We started by connecting every
point of sale, merging operations and in turn, created new SOPs with a
single system, across online and offline. It resulted in a holistic and
seamless seafood purchasing experience. The integrated platform now
consists of an eCommerce Site, POS system for retail stores, CRM, and a
comprehensive management dashboard.
Cambay Tiger (CPG)
(India’s finest seafood and meat companies)
Product: Food and Beverages
Other Client Partners
TeamNext Introduction
To understand the
client’s short term & long
term goals
Pitching The Perfect Plan
TeamNext to pitch the
uniquely catered Social
Media plan
Day 1
Day 7 Further On….
Implementation
Implementing pitched
strategy with iterations
from the client’s feedback
Maintenance
TeamNext to closely monitor
activities, adapt to changes in the
industry and implement ideas
with innovation, tech and
creativity
Day 15
Timeline
The novelty of great ideas is lost the moment
they are crowned ‘Best Practices’.
Therefore, we Practice the Next.
What’s Your Next?
Let’s chat
tarun@practicenext.com
+91 98200 69408

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PracticeNext Profil.pdf

  • 1. The next is about driving the future In how we engage and co-create a world of winning experiences
  • 2. The next is about coming together Of instincts and insights, Leap and logic, Data and the daring… to reach out for the next big brand and business goals
  • 3. The next is how we practice our passion The free-thinking, new age, platform agnostic approach
  • 4. With the cutting-edge next in technology, Digital and Insight mining from data We create compelling campaigns, winning products and endearing brand narratives
  • 5. The people who believe in being genuinely involved in your journey of creating lasting brand-led success We are Practice Next
  • 6. Our services Taking your brand to the next level
  • 7. Integrated Digital Marketing Digital Marketing Strategy Social Media & Content Search Engine Optimisation Digital Media Advertising End to end e-commerce Analytics and Intelligence Media Planning & Performance Marketing DVC (Digital Video Commercial)
  • 8. Creative Technologies Application Development Website and Mobile Apps eCommerce Platforms Content Management System (CMS) Digital Product Design and Development
  • 9. Core Branding Fundamental Branding strategy Brand identity design system - complete Suite Brand Positioning Brand Purpose Discovery and articulation workshop VMV Definition The Road To Success Starts with Brand Startegy WHY YOU NEED A WELL THOUGHT OUT BRAND STRATEGY FROM THE START TO SET YOUR BUSINESS UP FOR SUCCESS.
  • 10. Design Product UI/UX Design Communication Design Motion Design Packaging Design Print Design Marketplace Design Support
  • 12. Leadership Team Digital is our home, design is our language and design thinking is our culture.
  • 13. Tarun Chief Digital Officer Over two decades in the Technology and Internet industry, Tarun works with businesses to help them become more digitally adroit by leveraging emerging marketing technologies. He brings together an integrated solutions approach by leveraging data and businesses strategy to create intelligent experiences for brands. Samir Creative Director With over two decades in advertising, integrated marketing solutions and core branding, Samir brings years of experience and an eclectic approach to creative solutions. A graduate in English Literature, he studied advertising at MICA, Ahmedabad and has a deep understanding of strategic intent, purpose and positioning. Having spent close to a decade in advertising he has worked at leading agencies like LOWE, McCann, and Enterprise Nexus. For over a decade now, he has successfully led brand identity, design and strategy exercises for over 150 brands and businesses. As a communication practitioner, he has a passion for digital solutions and the way it’s redefining the future for all of us.
  • 14. Dimple Art Director Over 12 years of working with advertising agencies, Dimple has gathered a solid exposure in digital design while working on brands like Saint-gobain, The Hillcart Tales, Absorbia etc. Besides her artistic study background she has also studied professional dance & loves spending her time in travelling, trekking and cooking. Ajay Tech Lead The incorrigible coder, literally breathes, eats and sleeps on his codes. Just bug him by identifying a bug and he's awake troubleshooting again.This IIT-B graduate's 'I can do anything' attitude is contagiously inspiring. Karandeep Brand Manager KD has Master's degrees in Business, Marketing, and polite email reminders. She comes from a startup background which explains her effectiveness in managing umpteen briefs parallelly. If you can’t find her drafting emails, making ppts, explaining briefs, and researching stuff, she must be sipping the day's tenth cup of coffee while planning her next weekender where she can paint and read in quiet.
  • 16. eCommerce Platform Design & Development Social Media & Content Marketing Influencer Marketing eCommerce Market Place Management Social & Search Advertising and SEO The Hillcart Tales (CPG) (Premium Tea exporter since 1897) Product: Ultra Premium Teas 10X Increase in digital sales 7X Increase in website traffic 70% Increase in AD spent ROI
  • 17. The Mad Hatter’s Tea Party Building a close-knit community The Mad Hatter’s tea party was a fabulous homage to the luxuries of tea. With gourmet food and stunning decor, we were able to make it an unforgettable experience for all the New Delhites. Here’s a teaser for your viewing: https://www.youtube.com/watch?v=wlA7ghXTwac offline brand activation
  • 18. Video Content https://www.youtube.com/shorts/hi0FyAsKi1s https://www.youtube.com/shorts/kaX-JUd__uI https://www.youtube.com/shorts/OUfr6cEeoeU https://www.youtube.com/shorts/SVzF7XBI3mc
  • 20. Packaging Designs Offline Hotel Branding Amazon Marketplace Creatives Seasonal Ad Campaigns
  • 21. Website Design and Development Social Media & Content Marketing Social & Search Advertising and SEO Digital-first Transformation Initiative ONEOTT iNTERTAINMENT Ltd. (A Hinduja Group venture) Product: Fiber to the Home Broadband Service 5X Increase in new leads 6X Increase in brand engagement 35% Reduction in conversation cost
  • 24. Website Design and Development Social Media and Content Marketing Influencer Marketing Complete Revamp of Absorbia Amazon Branding Brand Awareness through Augmented Reality Filter Absorbia (CPG) (Innovative moisture absorbing product in homecare segment – market leader) Product: Homecare 6X increase in brand awareness 6X increase in accounts reach metric 10X increase in profile visits 3X increase in website taps
  • 25. AR Filter Engagement Activity & Social media communication
  • 26. Digital Video Commercials https://www.youtube.com/watch?v=irEc9GJPvMM https://www.youtube.com/watch?v=yeLpHGcZwv8 https://www.youtube.com/watch?v=Mw7yhLJ5ePg https://www.youtube.com/watch?v=E3Mh9ibYgwA
  • 27. Packaging Design Amazon A+ and Enhanced Listing Creation Amazon, CRED, Myntra, Firstcry (Optimization) Event Hoardings Influencer Marekting
  • 28. Website content and Design Complete information design and architecture Creating synergy between a vast range of products across multiple categories Better & Brighter (Makers of innovative homecare products. Now, a part of the Global Bees network.)
  • 29. Content and design transformation for the website Content seamlessness and design optimisation for superior content flow SEO optimisation Positioning-led content with cohesive narrative FEMS (Fusion Employees Management System) App development Brand synergy for the Ameridial Brand (brought under Fusion brand after takeover) Fusion BPO Group (Global business process and customer engagement service leader with presence across 15+ countries) Business Process Outsourced Services
  • 30. Website Design Mobile first design with site load time of > 1 Positioning-led content with cohesive narrative with intutive information hierarchy Adherence to cutting-edge engineering practices
  • 31. Employee App Streamlined information architecture Clear user pathways across multiple tasks Visual space optimisation for clutter free experience
  • 32. Website Design Mobile first design with site load time of > 1 Positioning-led content with cohesive narrative with intutive information hierarchy Adherence to cutting-edge engineering practices
  • 33. Social Media & Content Marketing Social & Search Advertising and SEO Website Redesign and Development BP Next, Internal Branding Initiative BP Wealth Ltd. (Leading Stock Browning Firm) Product: Stock Advisory & PMS 200% Increase in website traffic 70% Increase in brand engagement 50% Reduction in cost of leads A rich legacy of wealth creation for our clients since 1987.
  • 34. Social Media & Content Marketing Influencer Marketing Social & Search Advertising and SEO WinMagic Toys (Leading distributor of Toys and Games) Product: International Toy Brand 40X Increase in AD recall 70X Increase in video views 65% Reduction in brand awareness cost
  • 36. Strategy Website Social Media eCommerce & POS SEO CRM and Paid Media Surprisingly they had a very low brand recall value amongst their larger target base, and we came with the help. We started by connecting every point of sale, merging operations and in turn, created new SOPs with a single system, across online and offline. It resulted in a holistic and seamless seafood purchasing experience. The integrated platform now consists of an eCommerce Site, POS system for retail stores, CRM, and a comprehensive management dashboard. Cambay Tiger (CPG) (India’s finest seafood and meat companies) Product: Food and Beverages
  • 38. TeamNext Introduction To understand the client’s short term & long term goals Pitching The Perfect Plan TeamNext to pitch the uniquely catered Social Media plan Day 1 Day 7 Further On…. Implementation Implementing pitched strategy with iterations from the client’s feedback Maintenance TeamNext to closely monitor activities, adapt to changes in the industry and implement ideas with innovation, tech and creativity Day 15 Timeline
  • 39. The novelty of great ideas is lost the moment they are crowned ‘Best Practices’. Therefore, we Practice the Next.
  • 40. What’s Your Next? Let’s chat tarun@practicenext.com +91 98200 69408