Coca Cola by Tariqul

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Coca Cola case analysis
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Coca Cola by Tariqul

  1. 1. BBA-26th Batch Uttara University
  2. 2. Md. Aliful Islam BBA -26th Batch Uttara University
  3. 3. Md. RajibAhamed BBA -26th Batch Uttara University
  4. 4. Md. Koushik Ahamed BBA- 26th Batch
  5. 5.  More than 120 years ago Coca Cola was established.  Dr John Smith Pemberton who was a pharmacist from Georgia, Atlanta and Invent the original drink coca cola in may 1986.  Frank Robinson who was partner to Dr John Smith Pemberton & He also attributed Coca Cola trade mark logo .
  6. 6.  After 19 88,When Dr John Smith Pemberton sold his shares the company experienced success in the US markets .  Currently , Coca Cola owns more than 3300 in more than 200 countries which consist of carbonated drinks, light and diet beverages etc.  . As far as the soft drinks markets are concerned, Coca Cola and PepsiCo are the main players.
  7. 7. Coca Cola Is the 3rd position in the world (Best Global Brand 2013)
  8. 8. Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.  To refresh the world...  To inspire moments of optimism and happiness...  To create value and make a difference.
  9. 9.  Our vision serves as the framework for our Roadmap and guides are,  People: Be a great place to work where people are inspired to be the best they can be.  Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.  Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value
  10. 10.  Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.  Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.  Productivity: Be a highly effective, lean and fast-moving organization.
  11. 11. Commitment 2020 Goals CCE’s Commitment 2020 goals for its five strategicCRS focus areas are:  Energy Conservation/Climate Change:  Water Stewardship:  Sustainable Packaging/Recycling  Product Portfolio/Well-Being:  Diverse and Inclusive Culture:
  12. 12.  The Coca-Cola Company are to be globally known as a business ….. Conducts business responsibility . Ethically. To accelerate sustainable growth to operate . It forms the foundation for companies
  13. 13.  Deep list Stand for …..  Demographic:  Different ages have their specific requirements .  To Serve the Different segments.  Economic:  Facing increased advertising controls .  Price restrictions.  Lack of infrastructure .
  14. 14.  Environmental : Coca Cola operations both are  Micro Environment  Macro Environment  Political  Legal  Informational  Social  Technological
  15. 15. Targeting DifferentiationPositioning Segmentation
  16. 16.  Segmentation: Products for those who are dieting are also offered, as well as different flavors of Coca Cola .  Target: Coca Cola's target market is young adults to middle-aged people.  Position: Coca-Cola, there are many different methods available to find useful information, including the company’s website, magazines and others.  Differentiation:They are not adapting Differentiation. Because they just produce non alcoholic beverage drinks
  17. 17. Price PromotionPlace Product
  18. 18. Product : all non alcoholic beverage drinks such as coca cola , fanta ,spite etc
  19. 19.  Place: More than 200 countries are traded in the world .  Price : Difference country different price. .
  20. 20. Low High LowHigh In beverage company ,I think that coca cola is how holding on Star . MarketGrowthRate Relative Market Share
  21. 21. Market Penetration Product Development Market Development Diversifications Existing Markets New Markets Existing Products New Products Coca cola follow First Three Steps don’t follow diversification
  22. 22. Value%  Coca Cola 47  Pepsi Cola 21  Cadbury Schweppes 8  Cott 2  Amber 1  Others 21  Total 100
  23. 23.  Name :  The Coca Cola company  Industries served  Beverages  Geographic areas served  Worldwide  Headquarters  U.S.  Current CEO  Muhtar Kent  Revenue  $ 48.01 billion (2012)  Profit  $ 9.01 billion (2012)  Employees  146,200  official website: www.thecoca-colacompany.com
  24. 24.  PepsiCo Inc.,  Dr Pepper Snapple Group,  Inc., Unilever,  Group DANONE,  Kraft Foods Inc.,  Nestlé S.A.  and others.
  25. 25.  Strengths:  The best global brand in the world in terms of value ($77,839 billion).  World’s largest market share in beverage  Strong marketing and advertising.  Most extensive beverage distribution channel  Customer loyalty.  Bargaining power over suppliers.  Corporate social responsibility.
  26. 26.  Weaknesses:  Significant focus on carbonated drinks  Undiversified product portfolio  High debt level due to acquisitions  Negative publicity  Brand failures or many brands with insignificant amount of revenues
  27. 27.  Opportunities:  Bottled water consumption growth  Increasing demand for healthy food and beverage  Growing beverages consumption in emerging markets (especially BRIC)  Growth through acquisitions
  28. 28.  Threats:  Changes in consumer preferences.  Water scarcity.  Strong dollar.  Legal requirements to disclose negative information on product labels  Decreasing gross profit and net profit margins  Competition from PepsiCo  Saturated carbonated drinks market
  29. 29.  In OverAll discussion in beverage sector coca cola company is leading Position .
  30. 30. ThankYou

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