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SACAC Campus Visit Potholes

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SACAC Campus Visit Potholes

  1. 1. Your Campus Visit: Paving the Potholes SACAC 2010 Text Trent Gilbert, CXO, Chief eXperience Officer Monday, April 26, 2010
  2. 2. The Chronicle of Higher Education Read the Chronicle Article Monday, April 26, 2010
  3. 3. San Francisco Chronicle SFO Article: The college visit - does it do any good? Read Jeff's blog post Monday, April 26, 2010
  4. 4. Los Angeles Times LA Times Article: On vacation -- at a college campus Read Trent’s blog post Monday, April 26, 2010
  5. 5. Los Angeles Times But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them. LA Times Article: On vacation -- at a college campus Read Trent’s blog post Monday, April 26, 2010
  6. 6. Boston Globe In Step with tradition: Campus Tours thriving Monday, April 26, 2010
  7. 7. New York Times Read the New York Times Article Monday, April 26, 2010
  8. 8. US News and World Report Read the US News and World Report Article Monday, April 26, 2010
  9. 9. University Business Read UB October 2009 Online Monday, April 26, 2010
  10. 10. Five Campus Visit Potholes Monday, April 26, 2010
  11. 11. Monday, April 26, 2010 1 Not Being In Sync
  12. 12. Monday, April 26, 2010
  13. 13. Get In Sync Monday, April 26, 2010
  14. 14. Students-Admissions Stories-Stats People-Programs Monday, April 26, 2010
  15. 15. Monday, April 26, 2010
  16. 16. Monday, April 26, 2010
  17. 17. Toxic Levels of Inauthenticity Monday, April 26, 2010 2
  18. 18. Watch “Tina the Tour Guide” Monday, April 26, 2010
  19. 19. History of Higher Education Recruiting Trends 1980’s Marketing 1990’s Branding 2010’s Authenticity Monday, April 26, 2010
  20. 20. Monday, April 26, 2010
  21. 21. I’m an OK lover, but afterwards I like to Me too! snuggle and talk. AUTHENTICITY Monday, April 26, 2010
  22. 22. Brands are Mirrors. Branding only works when it’s authentic. We purchase on the basis of conforming to self-image. Monday, April 26, 2010
  23. 23. “I visited and it felt right!” Monday, April 26, 2010
  24. 24. “Most Influential” Arts & Science Group Student Poll 2004 Monday, April 26, 2010
  25. 25. “Most Trusted” - 84% use the web most heavily in researching colleges - 71% say the campus visit is the most trusted source of information Eduventures 2007 Survey of 7,867 High school junior and seniors. Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says” Monday, April 26, 2010
  26. 26. “Effectiveness” Noel-Levitz 2009 Monday, April 26, 2010
  27. 27. Monday, April 26, 2010 3 Tourbots
  28. 28. Monday, April 26, 2010
  29. 29. Invasion of the Tourbots Read the Article Monday, April 26, 2010
  30. 30. Storytelling is in our blood Monday, April 26, 2010
  31. 31. Students-Admissions Stories-Stats People-Programs Monday, April 26, 2010
  32. 32. “I am a man, and men are animals who tell stories.” Monday, April 26, 2010
  33. 33. Stories are how most of us learn Monday, April 26, 2010
  34. 34. Monday, April 26, 2010
  35. 35. 20% headlines 20% body copy (to the point) (details) 50% 10% graphic illustrations (visual) (stories) Monday, April 26, 2010
  36. 36. POP Point of Proof Monday, April 26, 2010
  37. 37. Great stories engage, give goosebumps, and give a feeling of “suspension” Monday, April 26, 2010
  38. 38. Storytelling Scale Guest Engagement on 1-10 (highest) 10 our (shared experience) 8 your 6 mine 4 others Monday, April 26, 2010
  39. 39. 4 Bubble-boy Syndrome Monday, April 26, 2010
  40. 40. Monday, April 26, 2010
  41. 41. Inform Your Campus Monday, April 26, 2010
  42. 42. Inform Your Campus Monday, April 26, 2010
  43. 43. Death March Monday, April 26, 2010 5
  44. 44. Monday, April 26, 2010
  45. 45. Presidential Parade of Favorites Don’t just show the showcase Monday, April 26, 2010
  46. 46. Presidential Parade of Favorites Monday, April 26, 2010
  47. 47. Pave Your “Potholes” 1. Get In-Sync 2. Be Authentic 3. Turn off the Tourbots 4. Burst the Bubble 5. Re-think the Route Monday, April 26, 2010
  48. 48. Want More? Read Our Blogs: TargetX Blog at www.targetx.com/ithink/ Monday, April 26, 2010
  49. 49. Free on Friday Webcasts Free On Friday Webcasts Watch Past Webcasts Monday, April 26, 2010
  50. 50. Download Session PDF #1 Go to www.targetx.com click iThink Blog click Slide Presentations #2 Go to www.slideshare.net/targetx #3 Look for email with link Monday, April 26, 2010
  51. 51. Your Campus Visit: Paving the Potholes SACAC 2010 Text Trent Gilbert, CXO, Chief eXperience Officer Monday, April 26, 2010

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