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1. X
Generation
Parents
The Game Show
Jeff Kallay, Experience Evangelist
Monday, March 23, 2009

2. X
Generation
Parents
The Game Show
Jeff Kallay, Experience Evangelist
Monday, March 23, 2009

3. X
Generation
Parents
The Game Show
Jeff Kallay, Experience Evangelist
Monday, March 23, 2009

4. X
Generation
Parents
The Game Show
Jeff Kallay, Experience Evangelist
Monday, March 23, 2009

5. X Saves the World - The Game Show
quot;Keep On Movinquot;
Monday, March 23, 2009

6. X Saves the World - The Game Show
quot;Keep On Movinquot;
Monday, March 23, 2009

7. X
Generation
Parents
The Game Show
Jeff Kallay, Experience Evangelist
Monday, March 23, 2009

8. Manage the Expectations
-Recap Boomers, Xers, and Millennials
(American Generations)
-Play Generation X Pop Culture
Multimedia Trivia Game Show
-Understanding the Generation X Parent
-Your Questions and Observations
Monday, March 23, 2009

9. Recap Boomers, Xers, and
Millennials
(American Generations)
Monday, March 23, 2009

10. “In America, each generation
is a new people.”
Alec de Tocqueville, 1830
Monday, March 23, 2009

11. 4
Number of books by Howe and Strauss
Generations, 13th Generation, The Fourth Turning
and Millennials Rising
LifeCourse Associates www.lifecourse.com
Monday, March 23, 2009

12. 23.4
Average Number of Years of
American Generations
Howe and Strauss
Monday, March 23, 2009

13. 14
American Generations (18 New World)
Howe and Strauss
Monday, March 23, 2009

14. 4
Number of Generational Cycles and
Number of Generations Per Cycle
Howe and Strauss
Monday, March 23, 2009

15. Revolutionary Cycle
Name + Birth Years
Awakening + 1701-1723
Liberty + 1724-1741
Republican + 1742-1766
Compromise + 1767-1791
Monday, March 23, 2009

16. Civil War Cycle
Name + Birth Years
Transcendental + 1792-1821
Gilded + 1822-1842
Progressive + 1843-1859
Monday, March 23, 2009

17. Great Power Cycle
Name + Birth Years
Missionary + 1860-1882
Lost + 1883-1900
G.I. + 1901-1924
Silent + 1925-1942
Monday, March 23, 2009

18. Millennial Cycle
Name + Birth Years
Boomer + 1943-1960
X + 1961-1981
Millennials + 1982-2000/01
15th (Homeland?) + 2000/01-20??
Monday, March 23, 2009

19. 4/2
4 Stage/2 Stroke Per Cycle
Howe and Strauss
Monday, March 23, 2009

20. Revolutionary Cycle
Name + Birth Years = Description
Awakening + 1701-1723 = Idealist
Liberty + 1724-1741 = Reactive
Republican + 1742-1766 = Civic
Compromise + 1767-1791 = Adaptive
Monday, March 23, 2009

21. Civil War Cycle
Name + Birth Years = Description
Transcendental + 1792-1821 = Idealist
Gilded + 1822-1842 = Reactive
Progressive + 1843-1859 = Adaptive
Monday, March 23, 2009

22. Great Power Cycle
Name + Birth Years = Description
Missionary + 1860-1882 = Idealist
Lost + 1883-1900 = Reactive
G.I. + 1901-1924 = Civic
Silent + 1925-1942 = Adaptive
Monday, March 23, 2009

23. Millennial Cycle
Name + Birth Years = Description
Boomer + 1943-1960 = Idealist
X + 1961-1981 = Reactive
Millennials + 1982-2000/01 = Civic
15th (Homeland?) + 2000/01-20?? = Adaptive
Monday, March 23, 2009

24. 4 Stage / 2 Stroke
Idealist birth Civic
Idealist
Reactive birth Adaptive
Reactive
Civic birth Idealist
Civic
Adaptive birth Reactive
Adaptive
Repeat
Monday, March 23, 2009

25. Each Generation
Rebels against the elder-built world and
against the generation before it.
(Millennial>X)
Redirects society towards its own inclinations.
Monday, March 23, 2009

26. Each Generation
Is shaped by their surroundings and by the
generations with which they interact.
While being born becomes history, and as
they age they make history.
Monday, March 23, 2009

27. Millennial
Largest, most wanted, most watched over, and
most diverse generation in American history.
Howe and Strauss “Millennials Rising”
Monday, March 23, 2009

28. 3.6
Average birthrate of Millennials
(in millions)
Howe and Strauss “Millennials Rising”
Monday, March 23, 2009

29. $50k
Parents willing to pay for an ovum from an
attractive, high IQ, female at a top university
Howe and Strauss “Millennials Rising”
Monday, March 23, 2009

30. 50%
Increase in amount of stuff in weight in
average American homes vs. 20 years ago
US News and World Report, 2005
Monday, March 23, 2009

31. 83%
College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education, November 2007
Monday, March 23, 2009

32. About Millennials
35% are non-white (and Latino).
1 in 5 have an immigrant parent,
1 in 10 have a non-citizen parent.
Largest separation in wealth in American history.
Monday, March 23, 2009

33. About Millennials
Remember “Baby on Board” signs?
Celebrated by Hollywood: Three Men and Baby,
Baby Boom, Mr. Mom, and Disney princesses.
Bike helmets, car seats, nanny cams, and more.
Monday, March 23, 2009

34. About Millennials
Raised by attached parents.
“Helicopter Parents” or “Blackhawks”
Parents are “Best Friends” and co-purchasing.
Conservative. Or is the term Conventional?
Monday, March 23, 2009

35. X
“A generation that can sneakily trump boomer
narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
Monday, March 23, 2009

36. About Generation X
Born 1961-1981.
Sandwiched between Boomers and Millennials.
Smaller Population = 46 million vs. 70+ million
each for both Boomers and Millennials.
Monday, March 23, 2009

37. About Generation X
Born and raised as independent latch-key kids.
Sexual Revolution, Watergate, Vietnam,
Gay Rights, High Divorce Rate, Recession and
Woman’s Movement peppered their youth.
Demonized by Hollywood: Rosemary’s Baby, The
Exorcist, Taxi Driver, Pretty Baby, and The Omen.
Monday, March 23, 2009

38. About Generation X
The last generation to care about the
culture part of pop culture
So let’s review some Generation X pop culture...
Monday, March 23, 2009

39. X
Generation
Parents
The Game Show
Let’s Meet Our
Contestants!
Monday, March 23, 2009

40. Contestant #1
Dean Ison - Transylvania University
Monday, March 23, 2009

41. Contestant #2
Bob Nesmith - Centre College
Monday, March 23, 2009

42. Contestant #3
Megan Adams - University of Louisville
Monday, March 23, 2009

43. X
Generation
Parents
The Game Show
Let’s Play Generation X
Multimedia Trivia!
Monday, March 23, 2009

44. Rules
Three Ten Point Questions Each for a
Total of Thirty Points Possible
(One = Photo, Video and Audio)
Audience, Fellow Contestant or Mobile Lifeline
You Can Use Your Lifeline Once
Judge’s Decision is Final
Monday, March 23, 2009

45. Contestant #1 - Childhood
1969 - Children’s Television Workshop, Sesame Street
Monday, March 23, 2009

46. Contestant #2 - Childhood
1969-1974 Brady Bunch (Season Five Opening Theme)
Monday, March 23, 2009

47. Contestant #2 - Childhood
1969-1974 Brady Bunch (Season Five Opening Theme)
Monday, March 23, 2009

48. Contestant #3 - Childhood
1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
Monday, March 23, 2009

49. Contestant #3 - Childhood
1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
Monday, March 23, 2009

50. Contestant #2 - Youth
1981 - MTV Music Television
Monday, March 23, 2009

51. Contestant #3 - Youth
1984 - Lena’s 99 Red Ballons/99 Luftballons
Monday, March 23, 2009

52. Contestant #3 - Youth
1984 - Lena’s 99 Red Ballons/99 Luftballons
Monday, March 23, 2009

53. Contestant #1 - Youth
1984-1992 - NBC’s The Cosby Show
Monday, March 23, 2009

54. Contestant #1 - Youth
1984-1992 - NBC’s The Cosby Show
Monday, March 23, 2009

55. Contestant #3 - Rising Adulthood
1989 and 1994 - Wynona Rider Movies (2004 Mean Girls)
Monday, March 23, 2009

56. Contestant #1 - Rising Adulthood
1991 - Nirvana, Nevermind, Smells Like Teen Spirit
Monday, March 23, 2009

57. Contestant #1 - Rising Adulthood
1991 - Nirvana, Nevermind, Smells Like Teen Spirit
Monday, March 23, 2009

58. Contestant #2 - Rising Adulthood
1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS
Monday, March 23, 2009

59. Contestant #2 - Rising Adulthood
1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS
Monday, March 23, 2009

60. Tie-Breaker
1971 - Willy Wonka & The Chocolate Factory
Monday, March 23, 2009

61. X
Generation
Parents
The Game Show
Let’s Give Away Prizes!
Monday, March 23, 2009

62. Understanding the
Generation X Parent
Monday, March 23, 2009

63. Monday, March 23, 2009

64. X
“A generation that can sneakily trump boomer
narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
Monday, March 23, 2009

65. About Generation X
Playing to win by half expecting to lose.
Accepting wide gaps between personal outcomes
and sex roles.
Proud of their ability to cut through the hype.
Monday, March 23, 2009

66. About Generation X
Becoming cautious in family life and gradually
mellowing in personality.
Dedicated to starting and maintaining stable
families, something their Silent generation
parents did not.
Monday, March 23, 2009

67. About Generation X
Becoming cautious in family life and gradually
mellowing in personality.
Dedicated to starting and maintaining stable
families, something their Silent generation
parents did not.
Monday, March 23, 2009

68. Generation X
Members include the founders of:
Google
eBay
Amazon
Meet-up
YouTube
But, in spite of this “first” creativity...
Monday, March 23, 2009

69. Generation X
...will be known as the “last” generation.
The last; to produce and hold onto vinyl albums,
to remember TV dials that stopped at 13 channels,
to express resistance to corporate servitude,
to produce “old-fashioned” movie stars,
and to care about the culture part of pop culture.
Monday, March 23, 2009

70. Stealth
Generation X parents (vs. Boomer helicopter)
And, Generation X behavior
Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World
Monday, March 23, 2009

71. They will question the value
of the “amenities” arms race and of attending college
Monday, March 23, 2009

72. The Generation X Duality:
“We’re equipped.
We’re wary enough to feel a connection to the past;
we’re young enough to be wired; we’re snotty enough to
not settle for crap; we’re resourceful enough to endure
our labors on the margins; we’re experienced enough to
know that change begins on the margins.
Beyond that, we’re all we got.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
Monday, March 23, 2009

73. Generation X Low Down
Betrayed by social institutions in their youth.
Boomer envy.
A study of contrasts.
Their second cohort millennials have vastly different
social moments and history molding them.
Pragmatic.
To the point.
Stealth in behavior.
Monday, March 23, 2009

74. Recommended Reading
Monday, March 23, 2009

75. Recommended Reading
Monday, March 23, 2009

76. Download Session PDF
www.targetx.com>click “iThink Blog”>Presentation Slides
Monday, March 23, 2009

77. When It’s Time to Change - You’ve Got to Re-Arrange
Advice from the Brady Bunch, “Time to Change”
Monday, March 23, 2009

78. When It’s Time to Change - You’ve Got to Re-Arrange
Advice from the Brady Bunch, “Time to Change”
Monday, March 23, 2009

79. X
Generation
Parents
The Game Show
Jeff Kallay, Experience Evangelist
Monday, March 23, 2009

80. X
Generation
Parents
The Game Show
Jeff Kallay, Experience Evangelist
Monday, March 23, 2009