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TargetSummit Moscow Meetup - Leonid Eletskih.


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Mobile Analytics

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TargetSummit Moscow Meetup - Leonid Eletskih.

  1. 1. #TARGETSUMMIT MEETUP 02/25/2016 Introduction to analytics: Types of analytical platforms
  2. 2. Key Analytics Types Basics UX/UI Analytics User Behaviour Analytics Advertising Analytics Store Intelligence ASO Analytics Crash Analytics Push Analytics
  3. 3. User Behaviour Analytics Measure Behaviour Optimize Conversions Segmentation Understand Demographics Customize User Quality Heatmaps
  4. 4. Advertising Analytics Apps AttributionRetention & Cohort Reports Retargeting Attribution In-App Events OneLink Organic traffic
  5. 5. Ranks & Top Apps App Sales & Downloads App Store Reviews Optimise App Delivery Downloads & Revenue Audience and Usage
  6. 6. Push Analytics Engage Users Improve RR Get Feedbacks and Crash Reports Target Audience
  7. 7. Leo Eletskikh @yeleleo