Search Engine Optimization Strategies

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Search Engine Optimization Strategies

  1. 1. The Search Engine Strategies The Player’s Perspective http://www.targetseo.com http://www.targetse o.com
  2. 2. What’s in a Name ! <ul><li>SEARCH – it’s very well named, since </li></ul><ul><li>You are always searching for </li></ul><ul><li>The right solution </li></ul><ul><li>The winning position </li></ul>http://www.targetseo.com
  3. 3. It’s a Game <ul><li>Search is a game because </li></ul><ul><li>They say there are rules to follow, and penalties too! </li></ul><ul><li>One day you’re on top, the next you’re a flop </li></ul><ul><li>When you think you’ve achieved a goal, the goal posts move </li></ul>http://www.targetseo.com
  4. 4. The Organic Game <ul><li>Equations, formulae….secret codes? </li></ul><ul><li>Like an enthu student, you leap right in! </li></ul><ul><li>The results </li></ul><ul><li>Nothing </li></ul><ul><li>A trickle </li></ul><ul><li>A flood </li></ul><ul><li>But hang on, is this all there is? </li></ul>http://www.targetseo.com
  5. 5. Pay and Play <ul><li>Guaranteed placement </li></ul><ul><li>High visibility </li></ul><ul><li>High OTS – Opportunity to Sell </li></ul><ul><li>Seems like a dream! </li></ul>http://www.targetseo.com
  6. 6. The Search…Bazaar <ul><li>She searched for something – something SPECIFIC, right? </li></ul><ul><li>Or did she ask for 1,039,489 more things than she needs? </li></ul><ul><li>Is this a bazaar, where the brightest, loudest, flashiest, most persistent seller grabs attention </li></ul><ul><li>Perhaps it is! </li></ul>http://www.targetseo.com
  7. 7. The eyeball grabbing game <ul><li>FREE! FREE! </li></ul><ul><li>Best </li></ul><ul><li> C H E A P E S T </li></ul><ul><li>10001 WAYS… </li></ul>http://www.targetseo.com
  8. 8. What game are we in? <ul><li>The attention game? </li></ul><ul><li>Or the selling game? </li></ul><ul><li>And what about the brand building game? </li></ul><ul><li>The customer loyalty game? </li></ul>http://www.targetseo.com
  9. 9. Let’s change the Game <ul><li>Let’s build relationships with searchers </li></ul><ul><li>Let’s communicate experiences </li></ul><ul><li>Let’s fade the lines between the bazaar </li></ul><ul><li>(search engine) and the brand store (website) </li></ul><ul><li>Let’s use tech to mint customers! </li></ul><ul><li>(Money will follow) </li></ul>http://www.targetseo.com
  10. 10. How to change the Game! <ul><li>At risk of telling the Eskimos how to build a better Igloo…. </li></ul>http://www.targetseo.com
  11. 11. The Player turns Rule Maker <ul><li>Premium search.... make searchers pay! </li></ul><ul><li>Banking previous search results….and updating them </li></ul><ul><li>Success being measured by relevance, not numbers </li></ul><ul><li>Separating the brand from the bazaar </li></ul><ul><li>Link results to relevant marketer metrics </li></ul><ul><li>Embrace loyalty marketing... </li></ul><ul><li>Make search a multimedia, multi-dimensional </li></ul><ul><li>marketing tool </li></ul>http://www.targetseo.com
  12. 12. <ul><li>Targetseo.com – leading SEO Company in India provides SEO Services – Organic Search Engine Optimization, Search Engine Marketing, Social Media Optimization and Link Building Services </li></ul><ul><li>http://www.targetseo.com [email_address] </li></ul>http://www.targetseo.com

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