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IT2032PAContent Management   System (CMS) Nitec in Social Media & Web Technology
CMS ObjectivesIn this chapter, you will learn:  o Define the goal of a project  o Define the objective of a project  o Ide...
Objective DefinitionThe initial step in the development of a soliddesign plan is to define the purpose of yourWeb site.To ...
1A. Determine Your Goals• Goals are the results you want your Web  site to accomplish in a specific time frame  o GOAL: co...
1B. Determine Your ObjectivesThe methods to be utilized to accomplishthe goal
1B. Determine Your ObjectivesA purpose statement is a written explanationof a Web sites overall goals and the specificobje...
2. Identify the Audience•   How old are they?•   What is their age range?•   What is their gender?•   What are their educa...
2. Define the Needs of Your Audience• What are they expecting to gain from your  Web site?• Do they need quick facts or in...
2. Develop the Audience Profile• Identify what you believe to be your  audiences top two or three needs.• May decide to de...
3. Plan the Content• Consider the different types of content  that you could include in your Web site  o include text  o p...
4. Perform ResearchThe goal of the research process is toproduce new knowledge  o Exploratory research,     • structures a...
4. Perform ResearchThe goal of the research process is toproduce new knowledge  o Exploratory research,     • structures a...
4. Perform ResearchDistinct Type:  o Primary research  o Secondary research     Research is often conducted using the     ...
Nielsen’s Usability Heuristics1. Visibility of system status2. Match between system and the real world3. User control and ...
Nielsen’s Usability Heuristics1. Recognition rather than recall2. Flexibility and efficiency of use3. Aesthetic and minima...
Web Site Usability Checklist1. Design a clear and simple navigation   system  o Where am I?  o Where have I been?  o Where...
Web Site Usability ChecklistBasic Elements 1.   Keep it consistent 2.   Use appropriate text inside links 3.   Use CSS to ...
Web Site Usability Checklist2. Keep the content clear and simple  Present your content with humans in mind  1. Dont save t...
Web Site Usability Checklist3. Support your brand  Pay close attention to page design and layout  1. Keep colors and typef...
Web Site Usability Checklist4. Provide for visitor feedback  Forms are critical to the success of websites  1. Keep feedba...
Web Site Usability Checklist5. Test the site on real users  Get user feedback  1. Replicate the experience of the average ...
Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 1. 10 potential problem areas    • Know the monthly bandwidth li...
Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 2. Check your page load speed   • Home page downloads within 10 ...
Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 3. Let users contact you    • Contact link to the webmaster at b...
Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 4. Test pages at different screen resolutions    •   640x480    ...
Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 5. Check page display in all browsers and operating    systems  ...
Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 6. Correct all spelling and grammar errors.    • Check for the T...
Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 7. Verify all hyperlinks.    • Every link on your navigation sys...
Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 8. Give all users access to important content.    • Modify multi...
Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 9. Create a custom error page.   • Test your custom 404 page by ...
Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 10. Usability testing is complete and problems corrected.    • G...
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11.m3 cms objectives

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11.m3 cms objectives

  1. 1. IT2032PAContent Management System (CMS) Nitec in Social Media & Web Technology
  2. 2. CMS ObjectivesIn this chapter, you will learn: o Define the goal of a project o Define the objective of a project o Identify the needs of the target audience o Develop audience profile
  3. 3. Objective DefinitionThe initial step in the development of a soliddesign plan is to define the purpose of yourWeb site.To formulate this definition, you need todetermine the goals and objectives for yoursite.
  4. 4. 1A. Determine Your Goals• Goals are the results you want your Web site to accomplish in a specific time frame o GOAL: communicate information, educate, entertain, or sell a product or service o TIMEFRAME: reflect a realistic time frame, which can range from weeks, to months, to years
  5. 5. 1B. Determine Your ObjectivesThe methods to be utilized to accomplishthe goal
  6. 6. 1B. Determine Your ObjectivesA purpose statement is a written explanationof a Web sites overall goals and the specificobjectives that will be utilized to achieve thestated goals
  7. 7. 2. Identify the Audience• How old are they?• What is their age range?• What is their gender?• What are their educational backgrounds?• What careers, income levels, and lifestyles do they have?
  8. 8. 2. Define the Needs of Your Audience• What are they expecting to gain from your Web site?• Do they need quick facts or in-depth explanations?• Do they have any biases?• Are they experienced Web users?• Are they international — requiring research of cultural differences, norms, and customs?
  9. 9. 2. Develop the Audience Profile• Identify what you believe to be your audiences top two or three needs.• May decide to designate additional resources to meet additional audience needs• Gather feedback
  10. 10. 3. Plan the Content• Consider the different types of content that you could include in your Web site o include text o photographs o animation o video o audio o dynamically generated content
  11. 11. 4. Perform ResearchThe goal of the research process is toproduce new knowledge o Exploratory research, • structures and identifies new problems o Constructive research, • develops solutions to a problem o Empirical research, • tests the feasibility of a solution using empirical evidence
  12. 12. 4. Perform ResearchThe goal of the research process is toproduce new knowledge o Exploratory research, • structures and identifies new problems o Constructive research, • develops solutions to a problem o Empirical research, • tests the feasibility of a solution using empirical evidence
  13. 13. 4. Perform ResearchDistinct Type: o Primary research o Secondary research Research is often conducted using the hourglass model
  14. 14. Nielsen’s Usability Heuristics1. Visibility of system status2. Match between system and the real world3. User control and freedom4. Consistency and standards5. Error prevention
  15. 15. Nielsen’s Usability Heuristics1. Recognition rather than recall2. Flexibility and efficiency of use3. Aesthetic and minimalist design4. Help users recognize, diagnose, and recover from errors5. Help and documentation
  16. 16. Web Site Usability Checklist1. Design a clear and simple navigation system o Where am I? o Where have I been? o Where can I go?
  17. 17. Web Site Usability ChecklistBasic Elements 1. Keep it consistent 2. Use appropriate text inside links 3. Use CSS to emphasize text links 4. Always include text links 5. Add a text-based site map 6. Include a home page link 7. Site logo links to home page 8. Include a site search box
  18. 18. Web Site Usability Checklist2. Keep the content clear and simple Present your content with humans in mind 1. Dont save the best for last 2. Make page content easy to scan 3. Avoid using text inside images whenever possible 4. Add ALT and TITLE attributes to all images 5. Contrast, contrast, contrast!
  19. 19. Web Site Usability Checklist3. Support your brand Pay close attention to page design and layout 1. Keep colors and typefaces consistent 2. Keep page layout consistent 3. Custom error page 4. Create a good tagline and use it on every page
  20. 20. Web Site Usability Checklist4. Provide for visitor feedback Forms are critical to the success of websites 1. Keep feedback forms short 2. Remember your international users 3. Present complete contact information
  21. 21. Web Site Usability Checklist5. Test the site on real users Get user feedback 1. Replicate the experience of the average Web site user 2. correct problems before online visitors find them 3. Do visitors enjoy using the site? 4. Do they understand the purpose of the site? 5. Is there any incentive to return after the first visit? 6. Can they recover from errors?
  22. 22. Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 1. 10 potential problem areas • Know the monthly bandwidth limits • Know the cost for extra bandwidth each month • Read and understand the Terms of Service • Verify the amount of server storage allowed • Understand the policy regarding scripts • Verify database access and ecommerce shopping cart access • Confirm your access to server logs
  23. 23. Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 2. Check your page load speed • Home page downloads within 10 seconds or less. • Internal pages download within 15 seconds or less. • Page load time checked using HTML Toolboxs Load Time Check tool.
  24. 24. Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 3. Let users contact you • Contact link to the webmaster at bottom of every page. • "Contact Us" page with mailto links or contact form. • Mailto links structured to hide email addresses from email spiders. • Street address and phone number on "Contact Us" page
  25. 25. Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 4. Test pages at different screen resolutions • 640x480 • 800x600 • 1024x768 • 1280X1024
  26. 26. Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 5. Check page display in all browsers and operating systems • Firefox • Explorer • Opera • Safari • Chrome
  27. 27. Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 6. Correct all spelling and grammar errors. • Check for the Top 10 spelling errors. • All contact information is correct. • Consider international differences in spelling and grammar.
  28. 28. Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 7. Verify all hyperlinks. • Every link on your navigation system is verified on every page. • Verify all internal text links • Mailto links • have email addresses spelled correctly • External links • Use the TARGET attribute
  29. 29. Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 8. Give all users access to important content. • Modify multimedia files to make content accessible. • Pages with dynamic menu systems have alternate text links. • Plug-ins are not required to view the site. • JavaScript is not required to view the site
  30. 30. Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 9. Create a custom error page. • Test your custom 404 page by entering bad URLs into the browser address bar. • Custom 404 page includes a link back to the home page or the previous page. • Allow visitors to easily report broken links.
  31. 31. Web Site Usability ChecklistCHECKLIST Prelaunch Checklist 10. Usability testing is complete and problems corrected. • Get real human visitors and invite them to try and break your site!

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