PRINTING TECHNOLOGY
•

Chinese made carved wooden blocks shortly after AD 175, when they
first developed paper

•

Koreans...
INVENTION OF PRINTING PRESS
•

Invented by Johannes Gutenberg

•

Gutenberg Press

•

1455 - 200 copies of his famous Bibl...
EDWIN EMERY - NEWSPAPER
•

Published at least weekly

•

Produced by mechanical printing process

•

Available (for a pric...
COLONIAL PRESS
•

Small, slow

•

Aimed at affluent, educated readers

•

Limited coverage

•

Often published in support ...
FIRST NEWSPAPERS – OXFORD GAZETTE
•

Later called ‘London Gazette’

•

Published in 1665

•

Under authority of King Charl...
FIRST NEWSPAPERS – DAILY COURANT
•

1st daily newspaper

•

London, 1702

•

Sophisticated literacy style

•

Appealed to ...
PRESS IN AMERICAN COLONIES
•

Boston News-Letter, 1st American newspaper

•

Published by John Campbell, 1704

•

Was the ...
PRESS AS WATCHDOG OF PUBLIC INTEREST
•

New England Courant

•

Published by James Franklin, 1721

•

Departure from colon...
NEWSPAPERS FOR THE ‘COMMON’ PEOPLE
•

New York Sun – ‘It Shines for All’

•

Benjamin Day, 1833

•

Human interest stories...
YELLOW JOURNALISM
•

New York Sunday World

•

Joseph Pulitzer, 1890s

•

Circulation of over 300,00

•

Combined good rep...
ERA OF YELLOW JOURNALISM
•

Scare headlines in huge print, often of minor news

•

Lavish use of pictures, or imaginary dr...
RESEARCH ASSIGNMENT
1. Group 1 - Newspaper
2. Group 2 - Radio
3. Group 3 – TV
4. Group 4 – New Media
History of Mass Communication (Newspapers)
History of Mass Communication (Newspapers)
History of Mass Communication (Newspapers)
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History of Mass Communication (Newspapers)

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  • To print from a block, an entire page of characters had to be carved face, and paper or parchment was pressed onto the surfaceA roller or brush was passed over the surface and an impression resulted
  • See Page 42
  • Historian of Journalism
  • Colonial press
  • For early colonial papers, a relationship with post office was important – only means of delivery
  • Brother of Benjamin Franklin
  • Page 73
  • Yellow Kid – Bald-headed, grinning kid, clad in yellow sack like garment. Appeared in settings that depicted life in the slums of New York
  • Frank Luther MottYellow journalism, or the yellow press, is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers.
  • History of Mass Communication (Newspapers)

    1. 1. PRINTING TECHNOLOGY • Chinese made carved wooden blocks shortly after AD 175, when they first developed paper • Koreans crudely casted individual letters in metal more than a century before Gutenberg press • Block printing was extremely difficult and inefficient • Characters did not reproduce very clearly because wood did not make razor sharp edges • Process was laborious, only produced limited copies
    2. 2. INVENTION OF PRINTING PRESS • Invented by Johannes Gutenberg • Gutenberg Press • 1455 - 200 copies of his famous Bible • Cast individual letters in molten metal • Could be set up in lines, one letter at a time • Took 20 years to develop the right process
    3. 3. EDWIN EMERY - NEWSPAPER • Published at least weekly • Produced by mechanical printing process • Available (for a price) to people of all walks of life • Prints news of general interest rather than specialized topics • Is readable by people of ordinary literacy • Is timely • Is stable over time
    4. 4. COLONIAL PRESS • Small, slow • Aimed at affluent, educated readers • Limited coverage • Often published in support of political party • Commercial papers for merchants and traders
    5. 5. FIRST NEWSPAPERS – OXFORD GAZETTE • Later called ‘London Gazette’ • Published in 1665 • Under authority of King Charles II • Published twice weekly • Controlled and screened by the crown
    6. 6. FIRST NEWSPAPERS – DAILY COURANT • 1st daily newspaper • London, 1702 • Sophisticated literacy style • Appealed to the affluent, educated elite
    7. 7. PRESS IN AMERICAN COLONIES • Boston News-Letter, 1st American newspaper • Published by John Campbell, 1704 • Was the postmaster of Boston • Mailed the paper without postal charges • Dull treaties on European politics, shipping reports, advertising • Lack of interest – no financial success
    8. 8. PRESS AS WATCHDOG OF PUBLIC INTEREST • New England Courant • Published by James Franklin, 1721 • Departure from colonial tradition – not published by authority • Had no connection to post office • Still aimed at elite
    9. 9. NEWSPAPERS FOR THE ‘COMMON’ PEOPLE • New York Sun – ‘It Shines for All’ • Benjamin Day, 1833 • Human interest stories about ‘everyday’ people • Hired the first ‘salaried’ reporter, who went to local court each morning to report • Sold on the streets by newsboys for a penny • Made it profit through advertising space
    10. 10. YELLOW JOURNALISM • New York Sunday World • Joseph Pulitzer, 1890s • Circulation of over 300,00 • Combined good reporting with sensational photos, comic strips, disasters to appeal to reader interest • Pioneered us of colour in comics
    11. 11. ERA OF YELLOW JOURNALISM • Scare headlines in huge print, often of minor news • Lavish use of pictures, or imaginary drawings • Use of faked interviews, misleading headlines • Emphasis on full-colour supplements, usually with comic strips • Dramatic sympathy with the "underdog" against the system.
    12. 12. RESEARCH ASSIGNMENT 1. Group 1 - Newspaper 2. Group 2 - Radio 3. Group 3 – TV 4. Group 4 – New Media

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