D.health ideation 2014

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D.health ideation 2014

  1. 1. be mindful of process empathize test define ideate prototype
  2. 2. why brainstorm? to generate maximum innovative potential… in a short amount of time to incorporate different perspectives… build EXCITEMENT, GAIN ALIGNMENT, and TRANSFER IDEAS
  3. 3. brainstorming rules Defer judgment Separating idea generation from idea selection strengthens both activities. For now, suspend critique, knowing that you’ll have plenty of time to evaluate the ideas after the brainstorm. Go for quantity The best way to get to any good idea, is to generate many ideas. Encourage wild ideas Breakout ideas can be found right next to the absurd ones.
  4. 4. brainstorming rules Build on the ideas of others Listen to and add to the flow of ideas. This will springboard your group to places no individual can reach alone. One conversation at a time Maintain group momentum. Save side conversations for later.
  5. 5. brainstorming rules Be visual Display each idea on the wall with a quick, descriptive phrase or sketch. Headline Capture the essence quickly and move on. Don’t stall the group by explaining the fine details of a complex idea.
  6. 6. how might we …? HMWs are... short statements built on a POV that launch brainstorms
  7. 7. how to make HMWs Sample Challenge Redesign the ground experience at the local international airport POV Harried mother of three, rushing through the airport only to wait hours at the gate, needs to entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers.
  8. 8. how to make HMWs POV Harried mother of three, rushing through the airport only to wait hours at the gate, needs to entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers. Break POV into pieces HMW entertain kids? HMW slow a mom down? HMW mollify delayed passengers? Amp up the good HMW use the kids’ energy to entertain fellow passengers? Remove the bad HMW separate the kids from fellow passengers? Explore the opposite HMW make the wait the most exciting part of the trip?
  9. 9. how to make HMWs POV Harried mother of three, rushing through the airport only to wait hours at the gate, needs to entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers. ID unexpected resources HMW leverage the free time of fellow passengers to share the load? Create an analogous context HMW make the airport like a spa? Like a playground? Question an assumption: HMW entirely remove the wait time at the airport?
  10. 10. idea selection is a critical step All the creative, wild, bad, When evaluated by how & undeveloped ideas from “attractive” or how “feasible” they your brainstorm are Tend to yield familiar results
  11. 11. select + develop high potential ideas All the creative, wild, bad, & undeveloped ideas from your brainstorm Selected instead for their potential Can be developed for feasibility
  12. 12. vote using three selection criteria “Most likely to succeed” Place two votes on the ideas that you think are most likely to successfully address your “how might we” “Most likely to delight” Place two votes on the ideas that you think would delight the user (without regard for practical constraints) “Most breakthrough if …” Place two votes on the most breakthrough ideas (if a real world constraint were to be ignored)

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