Tara Benoit COMM 303 identity & difference

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Identity and Difference in Organizational Communications

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  • Authenticity produces a greater stability of identity across public and private context
  • Rapport talk builds relationships by displaying:
    Equality through matching experiences
    Support and responsiveness
    Conversational maintenance
    Tentativeness
    Personal, concrete details
  • Example: the perky flight attendant who is trained to keep her “happy face” on even during emergencies
  • Example: recruiting and promoting practices contribute to job segregation
  • Example: The Apprentice might influence a viewer’s ideas about workplace relationships and gendered nature of leadership
  • These participants included people like small farmers, women, and homeless people.  The goals of the Forum were to aid in collaboration across issue groups and between local communities, educate people about particular issues and campaigns by holding events, and add a regional voice to the World Social Forum process.
  • Tara Benoit COMM 303 identity & difference

    1. 1. Tara Benoit – COMM303
    2. 2. Identity  How individuals place themselves in the world through language and actions  “Zone of indifference” – work-related side of individual, separate from real self
    3. 3. Identity  Authenticity – desire to combine work and real selves to be honest in how we live and work
    4. 4. Difference  Organizations aim to regulate and control diverse member identity  Feminist organizational communication scholars have attempted to enable women to participate more fully in organizations
    5. 5. Four Frames of Identity 1. Gender Differences at Work 2. Gender Identity as Organizational Performance 3. Gendered Organizations 4. Gendered Narratives in Pop Culture
    6. 6. Gender Difference at Work  Gender identity is the product of biological or socialized differences manifested in different communication styles
    7. 7. Gender Differences at Work  Report talk – style of speaking men use to gain status by emphasizing:  Knowledge, skill, and ability  Instrumentality  Conversational command  Abstract terms over personal experience
    8. 8. Gender Differences at Work  Women use rapport talk in conversations to build relationships
    9. 9. Gender Identity as Organizational Performance  Gender identities are ongoing accomplishments  Identity is accomplished through “doing” rather than “being”
    10. 10. Gender Identity as Organizational Performance  Emotional labor – a type of work wherein employees are paid to create a “package” of emotions
    11. 11. Gendered Organizations  Organizations are gendered by structures, policies, and practices that produce and reproduce gendered scripts
    12. 12. Gendered Organizations  Organizations are also “raced” and “classed” in ways that reflect inequitable divisions in everyday organizational life
    13. 13. Gendered Narratives in Pop Culture  Shifts attention from communication in organizations to communication about organization
    14. 14. Gendered Narratives in Pop Culture  We are significantly influenced by films, books, TV shows, news reports, magazines, and fashion
    15. 15. In Relation to NWSF  The planning committees of the NWSF wanted to “shape participation and highlight particular issues and people who are not typically highlighted in open events.”
    16. 16. In Relation to NWSF  By including people like small farmers, women, and homeless people, the NWSF did not discriminate against the differences these people had

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